Payments & Conversion Architecture
When you fix the last step, you transform the whole experience.
Most brands live somewhere between performance and frustration.
Checkout is where a lot of the work pays off…or where the revenue falls away. It’s one of the most important, yet most neglected parts of the customer journey.
We continue to lead the evolution of checkout experiences: making them faster, leaner, and more wallet-friendly. Whether you’re losing conversions, need to integrate new payment methods, or simply want something that feels as good as the rest of your site - we’ll build it properly.
What We deliver:
Why GENE?
The team behind Magento’s bundled PSP
We built and maintain the Braintree for PayPal module used by 10,000+ merchants.
Trusted by brands where checkout is critical
From Krispy Kreme to Party Delights, our checkouts perform when volume peaks and speed matters.
Express payment & modern wallet pioneers
We’ve helped launch Fastlane by PayPal and Adyen wallets. Real tech, live at scale.
We architect, not just install.
Whether part of a rebuild or a standalone upgrade, we design checkout that fits, and lasts.
