Payments & Conversion Architecture

Checkouts that deliver.
Experiences that convert.


Checkouts that deliver. Experiences that convert.

When you fix the last step, you transform the whole experience.

Most brands live somewhere between performance and frustration.

Checkout is where a lot of the work pays off…or where the revenue falls away. It’s one of the most important, yet most neglected parts of the customer journey.

We continue to lead the evolution of checkout experiences: making them faster, leaner, and more wallet-friendly. Whether you’re losing conversions, need to integrate new payment methods, or simply want something that feels as good as the rest of your site - we’ll build it properly.

What We deliver:

Why GENE?

The team behind Magento’s bundled PSP

We built and maintain the Braintree for PayPal module used by 10,000+ merchants.

Trusted by brands where checkout is critical

From Krispy Kreme to Party Delights, our checkouts perform when volume peaks and speed matters.

Express payment & modern wallet pioneers

We’ve helped launch Fastlane by PayPal and Adyen wallets. Real tech, live at scale.

We architect, not just install.

Whether part of a rebuild or a standalone upgrade, we design checkout that fits, and lasts.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Don’t Let Checkout Be Your Bottleneck

Let’s build a checkout that works as hard as the rest of your site.

Great product. Seamless journey. Then a clunky checkout. It’s a common story and a solvable one.

Don’t Let Checkout Be Your Bottleneck

Let’s build a checkout that works as hard as the rest of your site.

Great product. Seamless journey. Then a clunky checkout. It’s a common story and a solvable one.

Don’t Let Checkout Be Your Bottleneck

Let’s build a checkout that works as hard as the rest of your site.

Great product. Seamless journey. Then a clunky checkout. It’s a common story and a solvable one.

Don’t Let Checkout Be Your Bottleneck

Let’s build a checkout that works as hard as the rest of your site.

Great product. Seamless journey. Then a clunky checkout. It’s a common story and a solvable one.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL