Strategic Replatforming

Migrate with confidence.
Replatform with purpose.

Unlock faster, cleaner, smarter growth.

You can’t scale on a platform that wasn’t built to last.

We help brands make smarter decisions about what to migrate, what to rebuild, and what to leave behind.

Whether you’re moving from Shopify, BigCommerce, WooCommerce, Magento Open Source, or an underperforming Adobe Commerce build, we turn your migration or replatforming project into a strategic reset.

When it's time to move:

  • 1
    Outgrown
    Your CMS, tech stack or agency can’t keep up.
  • 2
    Hacks
    You're too focused on fixing issues, not moving forward.
  • 3
    Tech Debt
    Tech debt or instability are stalling performance.
  • 4
    Blocked
    Your platform can’t support your future roadmap.
  • 5
    Shift
    New business model, old platform. They don't fit.
  • 6
    Inherited
    Poor architecture leads to zero chance to scale.
  • 1
    Outgrown
    Your CMS, tech stack or agency can’t keep up.
  • 2
    Hacks
    You're too focused on fixing issues, not moving forward.
  • 3
    Tech Debt
    Tech debt or instability are stalling performance.
  • 4
    Blocked
    Your platform can’t support your future roadmap.
  • 5
    Shift
    New business model, old platform. They don't fit.
  • 6
    Inherited
    Poor architecture leads to zero chance to scale.

Our Process:

Discovery & Assessment

We audit your current platform, integrations, data, and code. We identify risks, blockers, and opportunities, then give you a clear plan.

Discovery & Assessment

We audit your current platform, integrations, data, and code. We identify risks, blockers, and opportunities, then give you a clear plan.

Discovery & Assessment

Discovery & Assessment

We audit your current platform, integrations, data, and code. We identify risks, blockers, and opportunities, then give you a clear plan.

Strategy & Architecture

We don’t blindly copy what’s there. We map what’s worth keeping, what needs rebuilding, and what can be improved for scale.

Strategy & Architecture

We don’t blindly copy what’s there. We map what’s worth keeping, what needs rebuilding, and what can be improved for scale.

Strategy & Architecture

Strategy & Architecture

We don’t blindly copy what’s there. We map what’s worth keeping, what needs rebuilding, and what can be improved for scale.

Data Mapping & Migration

We migrate what matters, from product catalogs to customer histories - cleanly, securely, and accurately.

Data Mapping & Migration

We migrate what matters, from product catalogs to customer histories - cleanly, securely, and accurately.

Data Mapping & Migration

Data Mapping & Migration

We migrate what matters, from product catalogs to customer histories - cleanly, securely, and accurately.

Functional Matching & Enhancement

We rebuild or enhance key features, integrations, and modules to ensure your new platform doesn’t just replicate - it evolves.

Functional Matching & Enhancement

We rebuild or enhance key features, integrations, and modules to ensure your new platform doesn’t just replicate - it evolves.

Functional Matching & Enhancement

Functional Matching & Enhancement

We rebuild or enhance key features, integrations, and modules to ensure your new platform doesn’t just replicate - it evolves.

Testing, Go-Live & Continuity

QA, UAT, training, deployment and post-launch support, baked in to ensure stability from day one.

Testing, Go-Live & Continuity

QA, UAT, training, deployment and post-launch support, baked in to ensure stability from day one.

Testing, Go-Live & Continuity

Testing, Go-Live & Continuity

QA, UAT, training, deployment and post-launch support, baked in to ensure stability from day one.

Why GENE?

We future-proof, not just move.

Every migration is a chance to clean up, rebuild smarter, and set the foundation for long-term scale.

We know what breaks, and how to avoid it.

From SEO drops to data loss and broken integrations, we design every step to minimise risk.

We align tech with business needs.

We don’t just upgrade platforms. We engineer systems that support your commercial goals.

Chosen by the Brands Who Expect More

From global retailers to high-growth DTC brands, we deliver replatforms that perform from day one.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Don’t Just Move. Move Forward.

Let’s replatform with purpose.

Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.

Don’t Just Move. Move Forward.

Let’s replatform with purpose.

Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.

Don’t Just Move. Move Forward.

Let’s replatform with purpose.

Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.

Don’t Just Move. Move Forward.

Let’s replatform with purpose.

Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL