Strategic Replatforming
Migrate with confidence.
Replatform with purpose.
Unlock faster, cleaner, smarter growth.
You can’t scale on a platform that wasn’t built to last.
We help brands make smarter decisions about what to migrate, what to rebuild, and what to leave behind.
Whether you’re moving from Shopify, BigCommerce, WooCommerce, Magento Open Source, or an underperforming Adobe Commerce build, we turn your migration or replatforming project into a strategic reset.
When it's time to move:
Our Process:
Why GENE?
We future-proof, not just move.
Every migration is a chance to clean up, rebuild smarter, and set the foundation for long-term scale.
We know what breaks, and how to avoid it.
From SEO drops to data loss and broken integrations, we design every step to minimise risk.
We align tech with business needs.
We don’t just upgrade platforms. We engineer systems that support your commercial goals.
Chosen by the Brands Who Expect More
From global retailers to high-growth DTC brands, we deliver replatforms that perform from day one.