Migrate with confidence.
Replatform with purpose.
Unlock faster, cleaner, smarter growth.
You can’t scale on a platform that wasn’t built to last.
We help brands make smarter decisions about what to migrate, what to rebuild, and what to leave behind.
Whether you’re moving from Shopify, BigCommerce, WooCommerce, Magento Open Source, or an underperforming Adobe Commerce build, we turn your migration or replatforming project into a strategic reset.
📆
Upcoming Webinar
•
September 9th 2025 - 2:00 PM (BST)
Smarter Monitoring, Greater Visibility
Hosted by Duncan Copeland
•
Live from GENE HQ
GENE’s Head of Engineering, Luke Rodgers will be lifting the lid on some of the most overlooked and underused features hidden within the tools you already pay for, starting with New Relic.
📆
September 9th 2025 - 2:00 PM (BST)
Smarter Monitoring,
Greater Visibility
Live from GENE HQ
GENE’s Head of Engineering, Luke Rodgers will be lifting the lid on some of the most overlooked and underused features hidden within the tools you already pay for, starting with New Relic.
📆
September 9th 2025 - 2:00 PM (BST)
Smarter Monitoring, Greater Visibility
Live from GENE HQ
GENE’s Head of Engineering, Luke Rodgers will be lifting the lid on some of the most overlooked and underused features hidden within the tools you already pay for, starting with New Relic.
📆
September 9th 2025 - 2:00 PM (BST)
Smarter Monitoring, Greater Visibility
Live from GENE HQ
GENE’s Head of Engineering, Luke Rodgers will be lifting the lid on some of the most overlooked and underused features hidden within the tools you already pay for, starting with New Relic.
When it's time to move:
1
Outgrown
Your CMS, tech stack or agency can’t keep up.
2
Hacks
You're too focused on fixing issues, not moving forward.
3
Tech Debt
Tech debt or instability are stalling performance.
4
Blocked
Your platform can’t support your future roadmap.
5
Shift
New business model, old platform. They don't fit.
6
Inherited
Poor architecture leads to zero chance to scale.
1
Outgrown
Your CMS, tech stack or agency can’t keep up.
2
Hacks
You're too focused on fixing issues, not moving forward.
3
Tech Debt
Tech debt or instability are stalling performance.
4
Blocked
Your platform can’t support your future roadmap.
5
Shift
New business model, old platform. They don't fit.
6
Inherited
Poor architecture leads to zero chance to scale.
Our Process:
Discovery & Assessment
We audit your current platform, integrations, data, and code. We identify risks, blockers, and opportunities, then give you a clear plan.
Discovery & Assessment
We audit your current platform, integrations, data, and code. We identify risks, blockers, and opportunities, then give you a clear plan.
Discovery & Assessment
Discovery & Assessment
We audit your current platform, integrations, data, and code. We identify risks, blockers, and opportunities, then give you a clear plan.
Strategy & Architecture
We don’t blindly copy what’s there. We map what’s worth keeping, what needs rebuilding, and what can be improved for scale.
Strategy & Architecture
We don’t blindly copy what’s there. We map what’s worth keeping, what needs rebuilding, and what can be improved for scale.
Strategy & Architecture
Strategy & Architecture
We don’t blindly copy what’s there. We map what’s worth keeping, what needs rebuilding, and what can be improved for scale.
Data Mapping & Migration
We migrate what matters, from product catalogs to customer histories - cleanly, securely, and accurately.
Data Mapping & Migration
We migrate what matters, from product catalogs to customer histories - cleanly, securely, and accurately.
Data Mapping & Migration
Data Mapping & Migration
We migrate what matters, from product catalogs to customer histories - cleanly, securely, and accurately.
Functional Matching & Enhancement
We rebuild or enhance key features, integrations, and modules to ensure your new platform doesn’t just replicate - it evolves.
Functional Matching & Enhancement
We rebuild or enhance key features, integrations, and modules to ensure your new platform doesn’t just replicate - it evolves.
Functional Matching & Enhancement
Functional Matching & Enhancement
We rebuild or enhance key features, integrations, and modules to ensure your new platform doesn’t just replicate - it evolves.
Testing, Go-Live & Continuity
QA, UAT, training, deployment and post-launch support, baked in to ensure stability from day one.
Testing, Go-Live & Continuity
QA, UAT, training, deployment and post-launch support, baked in to ensure stability from day one.
Testing, Go-Live & Continuity
Testing, Go-Live & Continuity
QA, UAT, training, deployment and post-launch support, baked in to ensure stability from day one.
Why GENE?
We future-proof, not just move.
Every migration is a chance to clean up, rebuild smarter, and set the foundation for long-term scale.
We know what breaks, and how to avoid it.
From SEO drops to data loss and broken integrations, we design every step to minimise risk.
We align tech with business needs.
We don’t just upgrade platforms. We engineer systems that support your commercial goals.
Chosen by the Brands Who Expect More
From global retailers to high-growth DTC brands, we deliver replatforms that perform from day one.
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
We Build, Run and Grow
exceptional eCommerce.
Build
Big ideas need solid foundations. We build eCommerce sites that wow, not just work.
Run
Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.
Grow
Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.
We Build, Run and Grow
exceptional eCommerce.
Build
Big ideas need solid foundations. We build eCommerce sites that wow, not just work.
Run
Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.
Grow
Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.
We Build, Run and Grow exceptional eCommerce.
Build
Big ideas need solid foundations. We build eCommerce sites that wow, not just work.
Run
Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.
Grow
Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.
We Build, Run and Grow
exceptional eCommerce.
Build
Big ideas need solid foundations. We build eCommerce sites that wow, not just work.
Run
Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.
Grow
Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.
Don’t Just Move. Move Forward.
Let’s replatform with purpose.
Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.
Don’t Just Move. Move Forward.
Let’s replatform with purpose.
Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.
Don’t Just Move. Move Forward.
Let’s replatform with purpose.
Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.
Don’t Just Move. Move Forward.
Let’s replatform with purpose.
Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.
Quick Links
© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL
© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL