Strategic Replatforming

Migrate with confidence.
Replatform with purpose.

Unlock faster, cleaner, smarter growth.

You can’t scale on a platform that wasn’t built to last.

We help brands make smarter decisions about what to migrate, what to rebuild, and what to leave behind.

Whether you’re moving from Shopify, BigCommerce, WooCommerce, Magento Open Source, or an underperforming Adobe Commerce build, we turn your migration or replatforming project into a strategic reset.

Need something migrating?

When it's time to move:

1
Outgrown
Your CMS, tech stack or agency can’t keep up.
2
Hacks
You're too focused on fixing issues, not moving forward.
3
Tech Debt
Tech debt or instability are stalling performance.
4
Blocked
Your platform can’t support your future roadmap.
5
Shift
New business model, old platform. They don't fit.
6
Inherited
Poor architecture leads to zero chance to scale.

1
Outgrown
Your CMS, tech stack or agency can’t keep up.
2
Hacks
You're too focused on fixing issues, not moving forward.
3
Tech Debt
Tech debt or instability are stalling performance.
4
Blocked
Your platform can’t support your future roadmap.
5
Shift
New business model, old platform. They don't fit.
6
Inherited
Poor architecture leads to zero chance to scale.

Our Process:

Discovery & Assessment

We audit your current platform, integrations, data, and code. We identify risks, blockers, and opportunities, then give you a clear plan.

Discovery & Assessment

We audit your current platform, integrations, data, and code. We identify risks, blockers, and opportunities, then give you a clear plan.

Discovery & Assessment

Strategy & Architecture

We don’t blindly copy what’s there. We map what’s worth keeping, what needs rebuilding, and what can be improved for scale.

Strategy & Architecture

We don’t blindly copy what’s there. We map what’s worth keeping, what needs rebuilding, and what can be improved for scale.

Strategy & Architecture

Data Mapping & Migration

We migrate what matters, from product catalogs to customer histories - cleanly, securely, and accurately.

Data Mapping & Migration

We migrate what matters, from product catalogs to customer histories - cleanly, securely, and accurately.

Data Mapping & Migration

Functional Matching & Enhancement

We rebuild or enhance key features, integrations, and modules to ensure your new platform doesn’t just replicate - it evolves.

Functional Matching & Enhancement

We rebuild or enhance key features, integrations, and modules to ensure your new platform doesn’t just replicate - it evolves.

Functional Matching & Enhancement

Testing, Go-Live & Continuity

QA, UAT, training, deployment and post-launch support, baked in to ensure stability from day one.

Testing, Go-Live & Continuity

QA, UAT, training, deployment and post-launch support, baked in to ensure stability from day one.

Testing, Go-Live & Continuity

Why GENE?

We future-proof, not just move.

Every migration is a chance to clean up, rebuild smarter, and set the foundation for long-term scale.

We know what breaks, and how to avoid it.

From SEO drops to data loss and broken integrations, we design every step to minimise risk.

We align tech with business needs.

We don’t just upgrade platforms. We engineer systems that support your commercial goals.

Chosen by the Brands Who Expect More

From global retailers to high-growth DTC brands, we deliver replatforms that perform from day one.

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

We Build, Run and Grow exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

Don’t Just Move. Move Forward.

Let’s replatform with purpose.

Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.

Don’t Just Move. Move Forward.

Let’s replatform with purpose.

Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.

Don’t Just Move. Move Forward.

Let’s replatform with purpose.

Migration and replatforming aren’t just technical lifts. Done properly, they reset your business for scalable, sustainable growth.

Email us

[email protected]

About Us

Our Expertise

Products & Innovation

Platforms & Technology

Quick Links

Braintree Support Portal

Migrate with confidence. Replatform with purpose.

Unlock faster, cleaner, smarter growth.

You can’t scale on a platform that wasn’t built to last.

Need something migrating?

Need something migrating?

Need something migrating?

When it's time to move:

1

Outgrown

Your CMS, tech stack or agency can’t keep up.

2

Hacks

You're too focused on fixing issues, not moving forward.

3

Tech Debt

Tech debt or instability are stalling performance.

4

Blocked

Your platform can’t support your future roadmap.

5

Shift

New business model, old platform. They don't fit.

6

Inherited

Poor architecture leads to zero chance to scale.

1

Outgrown

Your CMS, tech stack or agency can’t keep up.

2

Hacks

You're too focused on fixing issues, not moving forward.

3

Tech Debt

Tech debt or instability are stalling performance.

4

Blocked

Your platform can’t support your future roadmap.

5

Shift

New business model, old platform. They don't fit.

6

Inherited

Poor architecture leads to zero chance to scale.

Our Process:

Discovery & Assessment

Discovery & Assessment

Discovery & Assessment

Strategy & Architecture

Strategy & Architecture

Strategy & Architecture

Data Mapping & Migration

Data Mapping & Migration

Data Mapping & Migration

Functional Matching & Enhancement

Functional Matching & Enhancement

Functional Matching & Enhancement

Testing, Go-Live & Continuity

Testing, Go-Live & Continuity

Testing, Go-Live & Continuity

Why GENE?

We future-proof, not just move.

We know what breaks, and how to avoid it.

We align tech with business needs.

Chosen by the Brands Who Expect More

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Behind the glaze: Sweet UX, serious infrastructure

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Behind the glaze: Sweet UX, serious infrastructure

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Behind the glaze: Sweet UX, serious infrastructure

We Build, Run and Growexceptional eCommerce.

Build

Run

Grow

Migrate with confidence.
Replatform with purpose.

We Build, Run and Grow
exceptional eCommerce.

We Build, Run and Grow
exceptional eCommerce.