High-Performance Front-End Solutions

Beautiful front-ends.
Bulletproof performance.

Faster loads, higher conversions, easier maintenance.

A slow, brittle front-end costs more than just conversions.

A better front-end doesn’t just look better. It loads faster. Converts higher. Costs less to maintain. And keeps scaling long after launch.

We don’t build front-ends for aesthetics alone. We build them to perform. Whether you’re staying with Luma, moving to Hyvä, or going fully headless, we engineer a solution that’s built for your platform, aligned to your business, and ready for what’s next.

Front-end solutions:

Why GENE?

Performance First

We optimise every layer for speed, keeping customers engaged and conversions high.

Flexible for change

Our front-ends adapt easily to new features, channels, and content, with no costly rebuilds.

Future-proof foundations

From Hyvä to headless, we build front-ends that scale cleanly and stay compatible.

Built to convert

Every interaction is designed to help customers buy quickly, easily, and confidently.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Your Front-End. Your Future.

Build the front-end that powers your growth.

Whether you’re planning a full rebuild, upgrading to Hyvä, moving headless, or needing tactical Luma improvements, we’ll guide you to the right approach.

Your Front-End. Your Future.

Build the front-end that powers your growth.

Whether you’re planning a full rebuild, upgrading to Hyvä, moving headless, or needing tactical Luma improvements, we’ll guide you to the right approach.

Your Front-End. Your Future.

Build the front-end that powers your growth.

Whether you’re planning a full rebuild, upgrading to Hyvä, moving headless, or needing tactical Luma improvements, we’ll guide you to the right approach.

Your Front-End. Your Future.

Build the front-end that powers your growth.

Whether you’re planning a full rebuild, upgrading to Hyvä, moving headless, or needing tactical Luma improvements, we’ll guide you to the right approach.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL