B2B eCommerce

Serious B2B commerce starts here

Sites That Convert With Infrastructure That Scales.

Beyond transactions - built for integration,
automation and scale.

We design and deliver enterprise-grade B2B commerce platforms on Adobe Commerce that go far beyond the basics.

Whether you’re digitising legacy processes, managing complex buying workflows, or scaling across global markets, we build B2B platforms engineered for operational scale and commercial performance.

Our solutions support everything from custom pricing engines and buyer-specific catalogues to integrated quoting, role-based permissions, and full-service account portals.

Need a B2B solution?

What we build for B2B:

1
Discovery
Fully scoped discovery, mapping B2B use cases and business logic.
2
Experience
UX and UI tailored to professional buyers and procurement workflows.
3
Architecture
Multi-store or international site architecture with B2B-ready frontend.
4
Setup
Clean Adobe Commerce setup, including cloud configuration if needed.
5
Modularity
Modular architecture for layered permissions, approval flows and quoting.
6
Integration
ERP, PIM, PSP and CRM integrations engineered for scale and speed.
7
Support
Post-launch optimisation and support across B2B operations.

1
Discovery
Fully scoped discovery, mapping B2B use cases and business logic.
2
Experience
UX and UI tailored to professional buyers and procurement workflows.
3
Architecture
Multi-store or international site architecture with B2B-ready frontend.
4
Setup
Clean Adobe Commerce setup, including cloud configuration if needed.
5
Modularity
Modular architecture for layered permissions, approval flows and quoting.
6
Integration
ERP, PIM, PSP and CRM integrations engineered for scale and speed.
7
Support
Post-launch optimisation and support across B2B operations.

Why our B2B builds work:

Designed for operational complexity

We don’t just digitise orders - we mirror the way your customers actually buy.

Designed for operational complexity

We don’t just digitise orders - we mirror the way your customers actually buy.

Designed for operational complexity

We don’t just digitise orders - we mirror the way your customers actually buy.

Self-serve by default

Empower your customers with account portals, real-time stock, and on-demand pricing.

Self-serve by default

Empower your customers with account portals, real-time stock, and on-demand pricing.

Self-serve by default

Empower your customers with account portals, real-time stock, and on-demand pricing.

Integrated from day one

We plug straight into your existing systems, syncing data across the stack.

Integrated from day one

We plug straight into your existing systems, syncing data across the stack.

Integrated from day one

We plug straight into your existing systems, syncing data across the stack.

Ready for enterprise scale

From thousands of SKUs to multi-market operations, our builds can handle it.

Ready for enterprise scale

From thousands of SKUs to multi-market operations, our builds can handle it.

Ready for enterprise scale

From thousands of SKUs to multi-market operations, our builds can handle it.

Why GENE?

We speak B2B fluently

From regulated industries to manufacturing giants, we’ve delivered digital transformation with complex needs.

We don’t cut corners

We’ll integrate with your ERP, streamline your workflows, and leave no spec behind.

Trusted by ambitious B2B brands

We’ve helped businesses unlock new revenue, streamline operations and modernise their sales infrastructure.

Built for long-term performance

Our platforms are engineered to scale - stable under load and adaptable to change.

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

We Build, Run and Grow exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

Your B2B Platform Should Work Harder Than Your Sales Team.

Need a commerce engine that can keep up with your operations?

Let’s build a platform that powers growth, not just transactions.

Your B2B Platform Should Work Harder Than Your Sales Team.

Need a commerce engine that can keep up with your operations?

Let’s build a platform that powers growth, not just transactions.

Your B2B Platform Should Work Harder Than Your Sales Team.

Need a commerce engine that can keep up with your operations?

Let’s build a platform that powers growth, not just transactions.

Your B2B Platform Should Work Harder Than Your Sales Team.

Need a commerce engine that can keep up with your operations?

Let’s build a platform that powers growth, not just transactions.

Email us

[email protected]

About Us

Our Expertise

Products & Innovation

Platforms & Technology

Quick Links

Braintree Support Portal

Serious B2B commerce starts here

Sites That Convert With Infrastructure That Scales.

Beyond transactions - built for integration, automation and scale.

We design and deliver enterprise-grade B2B commerce platforms on Adobe Commerce that go far beyond the basics.

Need a B2B solution?

Need a B2B solution?

Need a B2B solution?

Need a B2B solution?

What we build for B2B:

1

Discovery

Fully scoped discovery, mapping B2B use cases and business logic.

2

Experience

UX and UI tailored to professional buyers and procurement workflows.

3

Architecture

Multi-store or international site architecture with B2B-ready frontend.

4

Setup

Clean Adobe Commerce setup, including cloud configuration if needed.

5

Modularity

Modular architecture for layered permissions, approval flows and quoting.

6

Integration

ERP, PIM, PSP and CRM integrations engineered for scale and speed.

7

Support

Post-launch optimisation and support across B2B operations.

1

Discovery

Fully scoped discovery, mapping B2B use cases and business logic.

2

Experience

UX and UI tailored to professional buyers and procurement workflows.

3

Architecture

Multi-store or international site architecture with B2B-ready frontend.

4

Setup

Clean Adobe Commerce setup, including cloud configuration if needed.

5

Modularity

Modular architecture for layered permissions, approval flows and quoting.

6

Integration

ERP, PIM, PSP and CRM integrations engineered for scale and speed.

7

Support

Post-launch optimisation and support across B2B operations.

Why our B2B builds work:

Designed for operational complexity

Designed for operational complexity

Designed for operational complexity

Designed for operational complexity

Self-serve by default

Self-serve by default

Self-serve by default

Self-serve by default

Integrated from day one

Integrated from day one

Integrated from day one

Integrated from day one

Ready for enterprise scale

Ready for enterprise scale

Ready for enterprise scale

Ready for enterprise scale

Why GENE?

We speak B2B fluently

We don’t cut corners

Trusted by ambitious B2B brands

Built for long-term performance

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Behind the glaze: Sweet UX, serious infrastructure

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Beyond transactions - built for integration,
automation and scale.

We Build, Run and Grow
exceptional eCommerce.

We Build, Run and Grow
exceptional eCommerce.

We Build, Run and Grow
exceptional eCommerce.