SkateHut - GENE Commerce

Our Work

Wheels, wallets & winning UX

Where commerce meets custom builds and checkouts that soar

Projects & Resources:

Turning pain points into progress - explore what we’ve built together.

Ready for Anything: Performance Under Pressure

Keeping SkateHut stable and speedy during sales surges and seasonal campaigns.

Case Study

Ready for Anything: Performance Under Pressure

Keeping SkateHut stable and speedy during sales surges and seasonal campaigns.

Case Study

Ready for Anything: Performance Under Pressure

Keeping SkateHut stable and speedy during sales surges and seasonal campaigns.

Case Study

Ready for Anything: Performance Under Pressure

Keeping SkateHut stable and speedy during sales surges and seasonal campaigns.

Case Study

Scooters, Your Way

Applying builder logic to scooters for a seamless, DIY custom ride experience.

Case Study

Scooters, Your Way

Applying builder logic to scooters for a seamless, DIY custom ride experience.

Case Study

Scooters, Your Way

Applying builder logic to scooters for a seamless, DIY custom ride experience.

Case Study

Scooters, Your Way

Applying builder logic to scooters for a seamless, DIY custom ride experience.

Case Study

Build Your Own Board

Letting riders customise their dream setup with real-time visuals and compatibility logic.

Case Study

Build Your Own Board

Letting riders customise their dream setup with real-time visuals and compatibility logic.

Case Study

Build Your Own Board

Letting riders customise their dream setup with real-time visuals and compatibility logic.

Case Study

Build Your Own Board

Letting riders customise their dream setup with real-time visuals and compatibility logic.

Case Study

Bundles That Roll Together and Convert Better

Encouraging bigger baskets with smarter, incentive-driven product bundles.

Case Study

Bundles That Roll Together and Convert Better

Encouraging bigger baskets with smarter, incentive-driven product bundles.

Case Study

Bundles That Roll Together and Convert Better

Encouraging bigger baskets with smarter, incentive-driven product bundles.

Case Study

Bundles That Roll Together and Convert Better

Encouraging bigger baskets with smarter, incentive-driven product bundles.

Case Study

Checkout That Keeps Up With the Crowd

Streamlining the SkateHut checkout for speed, mobile conversion, and seasonal resilience.

Case Study

Checkout That Keeps Up With the Crowd

Streamlining the SkateHut checkout for speed, mobile conversion, and seasonal resilience.

Case Study

Checkout That Keeps Up With the Crowd

Streamlining the SkateHut checkout for speed, mobile conversion, and seasonal resilience.

Case Study

Checkout That Keeps Up With the Crowd

Streamlining the SkateHut checkout for speed, mobile conversion, and seasonal resilience.

Case Study

When the Alarms Sound: What a Good Agency Does When the Worst Happens

When the internet gets noisy, you can always tell who’s done the work. In late 2025, as Session Reaper began to spread across the Magento and Adobe Commerce ecosystem, the usual chaos followed. Sansec’s alerts went out, inboxes filled, and Slack channels everywhere lit up red. For many merchants, it felt like history repeating itself - it was only a year since Cosmic Sting had made headlines. The same questions surfaced: Are we affected? What’s the risk? How fast can we fix it?

Article & Insights

When the Alarms Sound: What a Good Agency Does When the Worst Happens

When the internet gets noisy, you can always tell who’s done the work. In late 2025, as Session Reaper began to spread across the Magento and Adobe Commerce ecosystem, the usual chaos followed. Sansec’s alerts went out, inboxes filled, and Slack channels everywhere lit up red. For many merchants, it felt like history repeating itself - it was only a year since Cosmic Sting had made headlines. The same questions surfaced: Are we affected? What’s the risk? How fast can we fix it?

Article & Insights

When the Alarms Sound: What a Good Agency Does When the Worst Happens

When the internet gets noisy, you can always tell who’s done the work. In late 2025, as Session Reaper began to spread across the Magento and Adobe Commerce ecosystem, the usual chaos followed. Sansec’s alerts went out, inboxes filled, and Slack channels everywhere lit up red. For many merchants, it felt like history repeating itself - it was only a year since Cosmic Sting had made headlines. The same questions surfaced: Are we affected? What’s the risk? How fast can we fix it?

Article & Insights

Speed Isn’t JUST a UX Issue. It’s a Tech Debt Problem With a Revenue Cost

Site speed doesn’t just affect user experience - it affects everything. But too often, it’s treated like a surface-level issue. A nice-to-have for the frontend team to “tweak when there’s time.” Something that lives in PageSpeed reports, not Profit & Loss statements.

Article & Insights

Speed Isn’t JUST a UX Issue. It’s a Tech Debt Problem With a Revenue Cost

Site speed doesn’t just affect user experience - it affects everything. But too often, it’s treated like a surface-level issue. A nice-to-have for the frontend team to “tweak when there’s time.” Something that lives in PageSpeed reports, not Profit & Loss statements.

Article & Insights

Speed Isn’t JUST a UX Issue. It’s a Tech Debt Problem With a Revenue Cost

Site speed doesn’t just affect user experience - it affects everything. But too often, it’s treated like a surface-level issue. A nice-to-have for the frontend team to “tweak when there’s time.” Something that lives in PageSpeed reports, not Profit & Loss statements.

Article & Insights

When the Alarms Sound: What a Good Agency Does When the Worst Happens

When the internet gets noisy, you can always tell who’s done the work. In late 2025, as Session Reaper began to spread across the Magento and Adobe Commerce ecosystem, the usual chaos followed. Sansec’s alerts went out, inboxes filled, and Slack channels everywhere lit up red. For many merchants, it felt like history repeating itself - it was only a year since Cosmic Sting had made headlines. The same questions surfaced: Are we affected? What’s the risk? How fast can we fix it?

Article & Insights

Speed Isn’t JUST a UX Issue. It’s a Tech Debt Problem With a Revenue Cost

Site speed doesn’t just affect user experience - it affects everything. But too often, it’s treated like a surface-level issue. A nice-to-have for the frontend team to “tweak when there’s time.” Something that lives in PageSpeed reports, not Profit & Loss statements.

Article & Insights

“GENE helped us turn a wishlist of features into a rock-solid reality. We stopped firefighting and started scaling.”

SkateHut sells speed, style and self-expression, but delivering that kind of freedom online requires precision behind the scenes.

We’ve partnered with SkateHut to evolve their Adobe Commerce platform into a fast, flexible, and conversion-ready machine. From custom skateboard and scooter builders to mobile-first checkout and bundle logic, this is eCommerce with edge.

It’s a platform that can handle flash sales, fan drops and full custom builds, with zero lag and no compromises.

Sector

B2C

Sports & Lifestyle

Platform

Adobe Commerce

The Highlights

Rebuilt checkout for speed, mobile performance, and wallet integrations
Developed custom skateboard and scooter builders with compatibility logic
Launched dynamic product bundling with upsell incentives
Improved infrastructure to stay stable during peak traffic
Supported fast-paced merchandising with flexible frontend enhancements

The Impact

SkateHut continues to push what a youth-focused, high-volume D2C brand can do with Adobe Commerce. With custom builders, fast checkout and a platform that’s up for anything, they’re proof that performance and personality can ride side by side.

This is what Level 5 looks like, even when it’s wearing grip tape.