The Hyvä agency for enterprise growth
Strategy, engineering and support built for performance at scale.
Why GENE
Less framework. More intent.
Hyvä strips frontend complexity back to what matters: speed, clarity and control. But without the right engineering discipline behind it, those gains don’t last.
GENE was an early Hyvä adopter because it aligns with how we already build: performance-first, pragmatically engineered, and designed to evolve without friction.
From B2C storefronts to complex B2B builds, we use Hyvä to remove unnecessary weight, reduce technical debt, and give teams a frontend they can actually work with, now and long term.
Our Hyvä Services
Frontend audits & optimisation
Review and refactor existing Hyvä or legacy themes for performance, maintainability and long-term stability.
Hyvä migrations & rebuilds
Move from Luma or heavily customised themes to Hyvä with minimal disruption and measurable performance gains.
Custom Hyvä development
Purpose-built components, bespoke UX patterns and clean integrations, without bloated JavaScript or brittle overrides.
B2B & multi-store frontends
Complex catalogues, permissions, pricing and workflows delivered through fast, consistent Hyvä experiences.
Performance & frontend governance
Ongoing optimisation, visual regression testing and guardrails to prevent frontend decay.
Unlimited Support
Continuous improvement, proactive fixes and frontend care that doesn’t stop when hours run out.
Why Hyvä?
Hyvä exists to fix what Magento frontends became.
It replaces legacy JavaScript frameworks, removes unnecessary abstraction, and gives teams a frontend that is faster to build, easier to reason about, and simpler to maintain.
For merchants, that means:
Faster storefronts
Better Core Web Vitals
Lower frontend technical debt
Happier developers
Frontends that can evolve without rewrites
Hyvä doesn’t change what Adobe Commerce can do.
It changes how efficiently you can deliver it.
Frequently Asked Questions
Need more detail?
If you didn’t find what you were looking for here, explore the Resources Hub - it’s packed with insights, guides and real-world examples from across the Magento and Adobe Commerce ecosystem.
Or, if you’d rather talk it through, get in touch with our team. We’ll connect you with the right specialist to help you move forward. No jargon, no sales pitch, just answers.
Resources
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