Magento frontends.
Reimagined for performance.
Ultra-fast, developer-friendly, built for conversion.
Hyvä is the modern frontend framework for Adobe Commerce and Magento Open Source.
Stripping away complexity, Hyvä delivers lightning-fast performance, dramatically improved Core Web Vitals, and a cleaner developer experience, all without compromising the flexibility Magento is known for.
At GENE, we’ve embraced Hyvä since its inception. We use it to power high-performing storefronts, accelerate frontend delivery, and simplify the lives of developers and marketers alike. We don’t just build with Hyvä, we contribute to the ecosystem, champion the community, and help enterprise brands realise its full potential.
Stripping away complexity, Hyvä delivers lightning-fast performance, dramatically improved Core Web Vitals, and a cleaner developer experience, all without compromising the flexibility Magento is known for.
At GENE, we’ve embraced Hyvä since its inception. We use it to power high-performing storefronts, accelerate frontend delivery, and simplify the lives of developers and marketers alike. We don’t just build with Hyvä, we contribute to the ecosystem, champion the community, and help enterprise brands realise its full potential.
When Magento Open Source makes sense:
1
Fast
Core Web Vitals optimised. Load times slashed.
2
Lean
Less code, fewer dependencies, smarter builds.
3
Flexible
Works with Magento Open Source and Adobe Commerce.
4
Developer-first
Built to be readable, maintainable and modern.
5
Checkout-ready
Supports various checkout and mobile wallet flows.
6
Community-backed
An open, growing, collaborative ecosystem we proudly support.
1
Fast
Core Web Vitals optimised. Load times slashed.
2
Lean
Less code, fewer dependencies, smarter builds.
3
Flexible
Works with Magento Open Source and Adobe Commerce.
4
Developer-first
Built to be readable, maintainable and modern.
5
Checkout-ready
Supports various checkout and mobile wallet flows.
6
Community-backed
An open, growing, collaborative ecosystem we proudly support.
What We Deliver
Hyvä Themes - Ultra-Fast Frontends
We build from the ground up using Hyvä to deliver sleek, high-performing interfaces optimised for search, mobile and conversion.
Lean templating with Alpine.js and TailwindCSS
Dramatic speed increases (LCP, FCP, CLS)
Custom component libraries and UI systems
SEO-optimised and accessibility-compliant UX
Modular theme development for multi-brand environments
Hyvä Themes - Ultra-Fast Frontends
Hyvä Themes - Ultra-Fast Frontends
Hyvä Checkout - Fast, Fluid, Flexible
The perfect frontend means nothing without a seamless checkout. We combine Hyvä Checkout with our own Better Checkout innovations to convert more visitors, especially on mobile.
PCI-compliant and PSP-agnostic
Pre-integrated with PayPal, Stripe, Adyen and Apple Pay
One-step or multi-step flows
Fully responsive and UX tested
Conversion and performance tracked in real-time
Hyvä Checkout - Fast, Fluid, Flexible
Hyvä Checkout - Fast, Fluid, Flexible
Built for Devs. Loved by Stakeholders.
Hyvä simplifies frontend development for Adobe Commerce - reducing cost, complexity and frustration.
Simplified JS stack (no RequireJS, Knockout or heavy bundles)
Rapid build and deploy cycles
Compatible with modern dev tooling and version control
Lower total frontend maintenance over time
Flexible enough for both in-house and agency teams
Built for Devs. Loved by Stakeholders.
Built for Devs. Loved by Stakeholders.
Backed by a Real Community
Hyvä is the most active and positive force in the Magento ecosystem, and we’re right there with it.
Active contributors and early adopters
Speaking, sharing and supporting at Meet Magento events
Collaborating with the core Hyvä team on enterprise-grade features
Building reusable extensions, modules and integrations
Part of a future-focused, open-source commerce movement
Backed by a Real Community
Backed by a Real Community
Why GENE?
Performance-led by design
Hyvä helps us meet our speed and UX standards, out of the box.
Hyvä + Checkout innovation
Our Better Checkout layer integrates seamlessly with Hyvä Checkout for even higher conversions.
Enterprise-ready delivery
Hyvä builds aligned to ISO-certified processes and long-term roadmaps.
Community advocates
We share code, speak at events, and actively support the Hyvä team and roadmap.
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Ready for a Faster Frontend?
Hyvä is the fastest path to a better Magento experience, without compromise.
We’ll help you launch, optimise and evolve a frontend that’s built for modern users, developers and search engines.
Ready for a Faster Frontend?
Hyvä is the fastest path to a better Magento experience, without compromise.
We’ll help you launch, optimise and evolve a frontend that’s built for modern users, developers and search engines.
Ready for a Faster Frontend?
Hyvä is the fastest path to a better Magento experience, without compromise.
We’ll help you launch, optimise and evolve a frontend that’s built for modern users, developers and search engines.
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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL
© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL