The front end, simplified
The front end,
simplified
Hyvä builds proven to deliver ultra-fast load times, lean code and superior conversion on Adobe Commerce and Magento.
Hyvä is the modern frontend framework for Adobe Commerce and Magento Open Source.
Stripping away complexity, Hyvä delivers lightning-fast performance, dramatically improved Core Web Vitals, and a cleaner developer experience, all without compromising the flexibility Magento is known for.
At GENE, we’ve embraced Hyvä since its inception. We use it to power high-performing storefronts, accelerate frontend delivery, and simplify the lives of developers and marketers alike. We don’t just build with Hyvä, we contribute to the ecosystem, champion the community, and help enterprise brands realise its full potential.
Stripping away complexity, Hyvä delivers lightning-fast performance, dramatically improved Core Web Vitals, and a cleaner developer experience, all without compromising the flexibility Magento is known for.
At GENE, we’ve embraced Hyvä since its inception. We use it to power high-performing storefronts, accelerate frontend delivery, and simplify the lives of developers and marketers alike. We don’t just build with Hyvä, we contribute to the ecosystem, champion the community, and help enterprise brands realise its full potential.
When Hyvä makes sense:
1
Fast
Core Web Vitals optimised. Load times slashed.
2
Lean
Less code, fewer dependencies, smarter builds.
3
Flexible
Works with Magento Open Source and Adobe Commerce.
4
Developer-first
Built to be readable, maintainable and modern.
5
Checkout-ready
Supports various checkout and mobile wallet flows.
6
Community-backed
An open, growing, collaborative ecosystem we proudly support.
1
Fast
Core Web Vitals optimised. Load times slashed.
2
Lean
Less code, fewer dependencies, smarter builds.
3
Flexible
Works with Magento Open Source and Adobe Commerce.
4
Developer-first
Built to be readable, maintainable and modern.
5
Checkout-ready
Supports various checkout and mobile wallet flows.
6
Community-backed
An open, growing, collaborative ecosystem we proudly support.
What we deliver
Hyvä Themes - Ultra-Fast Frontends
We build from the ground up using Hyvä to deliver sleek, high-performing interfaces optimised for search, mobile and conversion.
Lean templating with Alpine.js and TailwindCSS
Dramatic speed increases (LCP, FCP, CLS)
Custom component libraries and UI systems
SEO-optimised and accessibility-compliant UX
Modular theme development for multi-brand environments
Hyvä Themes - Ultra-Fast Frontends
Hyvä Themes - Ultra-Fast Frontends
We build from the ground up using Hyvä to deliver sleek, high-performing interfaces optimised for search, mobile and conversion.
Lean templating with Alpine.js and TailwindCSS
Dramatic speed increases (LCP, FCP, CLS)
Custom component libraries and UI systems
SEO-optimised and accessibility-compliant UX
Modular theme development for multi-brand environments
Hyvä Themes - Ultra-Fast Frontends
Hyvä Checkout - Fast, Fluid, Flexible
The perfect frontend means nothing without a seamless checkout. We combine Hyvä Checkout with our own Better Checkout innovations to convert more visitors, especially on mobile.
PCI-compliant and PSP-agnostic
Pre-integrated with PayPal, Stripe, Adyen and Apple Pay
One-step or multi-step flows
Fully responsive and UX tested
Conversion and performance tracked in real-time
Hyvä Checkout - Fast, Fluid, Flexible
Hyvä Checkout - Fast, Fluid, Flexible
The perfect frontend means nothing without a seamless checkout. We combine Hyvä Checkout with our own Better Checkout innovations to convert more visitors, especially on mobile.
PCI-compliant and PSP-agnostic
Pre-integrated with PayPal, Stripe, Adyen and Apple Pay
One-step or multi-step flows
Fully responsive and UX tested
Conversion and performance tracked in real-time
Hyvä Checkout - Fast, Fluid, Flexible
Built for Devs. Loved by Stakeholders.
Hyvä simplifies frontend development for Adobe Commerce - reducing cost, complexity and frustration.
Simplified JS stack (no RequireJS, Knockout or heavy bundles)
Rapid build and deploy cycles
Compatible with modern dev tooling and version control
Lower total frontend maintenance over time
Flexible enough for both in-house and agency teams
Built for Devs. Loved by Stakeholders.
Built for Devs. Loved by Stakeholders.
Hyvä simplifies frontend development for Adobe Commerce - reducing cost, complexity and frustration.
Simplified JS stack (no RequireJS, Knockout or heavy bundles)
Rapid build and deploy cycles
Compatible with modern dev tooling and version control
Lower total frontend maintenance over time
Flexible enough for both in-house and agency teams
Built for Devs. Loved by Stakeholders.
Backed by a Real Community
Hyvä is the most active and positive force in the Magento ecosystem, and we’re right there with it.
Active contributors and early adopters
Speaking, sharing and supporting at Meet Magento events
Collaborating with the core Hyvä team on enterprise-grade features
Building reusable extensions, modules and integrations
Part of a future-focused, open-source commerce movement
Backed by a Real Community
Backed by a Real Community
Hyvä is the most active and positive force in the Magento ecosystem, and we’re right there with it.
Active contributors and early adopters
Speaking, sharing and supporting at Meet Magento events
Collaborating with the core Hyvä team on enterprise-grade features
Building reusable extensions, modules and integrations
Part of a future-focused, open-source commerce movement
Backed by a Real Community
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
About Us
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