Magento frontends.
Reimagined for performance.

Ultra-fast, developer-friendly, built for conversion.

Hyvä is the modern frontend framework for Adobe Commerce and Magento Open Source.

Stripping away complexity, Hyvä delivers lightning-fast performance, dramatically improved Core Web Vitals, and a cleaner developer experience, all without compromising the flexibility Magento is known for.

At GENE, we’ve embraced Hyvä since its inception. We use it to power high-performing storefronts, accelerate frontend delivery, and simplify the lives of developers and marketers alike. We don’t just build with Hyvä, we contribute to the ecosystem, champion the community, and help enterprise brands realise its full potential.

Stripping away complexity, Hyvä delivers lightning-fast performance, dramatically improved Core Web Vitals, and a cleaner developer experience, all without compromising the flexibility Magento is known for.

At GENE, we’ve embraced Hyvä since its inception. We use it to power high-performing storefronts, accelerate frontend delivery, and simplify the lives of developers and marketers alike. We don’t just build with Hyvä, we contribute to the ecosystem, champion the community, and help enterprise brands realise its full potential.

When Magento Open Source makes sense:

  • 1
    Fast
    Core Web Vitals optimised. Load times slashed.
  • 2
    Lean
    Less code, fewer dependencies, smarter builds.
  • 3
    Flexible
    Works with Magento Open Source and Adobe Commerce.
  • 4
    Developer-first
    Built to be readable, maintainable and modern.
  • 5
    Checkout-ready
    Supports various checkout and mobile wallet flows.
  • 6
    Community-backed
    An open, growing, collaborative ecosystem we proudly support.
  • 1
    Fast
    Core Web Vitals optimised. Load times slashed.
  • 2
    Lean
    Less code, fewer dependencies, smarter builds.
  • 3
    Flexible
    Works with Magento Open Source and Adobe Commerce.
  • 4
    Developer-first
    Built to be readable, maintainable and modern.
  • 5
    Checkout-ready
    Supports various checkout and mobile wallet flows.
  • 6
    Community-backed
    An open, growing, collaborative ecosystem we proudly support.

What We Deliver

Hyvä Themes - Ultra-Fast Frontends

We build from the ground up using Hyvä to deliver sleek, high-performing interfaces optimised for search, mobile and conversion.
  • Lean templating with Alpine.js and TailwindCSS

  • Dramatic speed increases (LCP, FCP, CLS)

  • Custom component libraries and UI systems

  • SEO-optimised and accessibility-compliant UX

  • Modular theme development for multi-brand environments

Hyvä Themes - Ultra-Fast Frontends

Hyvä Themes - Ultra-Fast Frontends

We build from the ground up using Hyvä to deliver sleek, high-performing interfaces optimised for search, mobile and conversion.
  • Lean templating with Alpine.js and TailwindCSS

  • Dramatic speed increases (LCP, FCP, CLS)

  • Custom component libraries and UI systems

  • SEO-optimised and accessibility-compliant UX

  • Modular theme development for multi-brand environments

Hyvä Themes - Ultra-Fast Frontends

Hyvä Checkout - Fast, Fluid, Flexible

The perfect frontend means nothing without a seamless checkout. We combine Hyvä Checkout with our own Better Checkout innovations to convert more visitors, especially on mobile.
  • PCI-compliant and PSP-agnostic

  • Pre-integrated with PayPal, Stripe, Adyen and Apple Pay

  • One-step or multi-step flows

  • Fully responsive and UX tested

  • Conversion and performance tracked in real-time

Hyvä Checkout - Fast, Fluid, Flexible

Hyvä Checkout - Fast, Fluid, Flexible

The perfect frontend means nothing without a seamless checkout. We combine Hyvä Checkout with our own Better Checkout innovations to convert more visitors, especially on mobile.
  • PCI-compliant and PSP-agnostic

  • Pre-integrated with PayPal, Stripe, Adyen and Apple Pay

  • One-step or multi-step flows

  • Fully responsive and UX tested

  • Conversion and performance tracked in real-time

Hyvä Checkout - Fast, Fluid, Flexible

Built for Devs. Loved by Stakeholders.

Hyvä simplifies frontend development for Adobe Commerce - reducing cost, complexity and frustration.
  • Simplified JS stack (no RequireJS, Knockout or heavy bundles)

  • Rapid build and deploy cycles

  • Compatible with modern dev tooling and version control

  • Lower total frontend maintenance over time

  • Flexible enough for both in-house and agency teams

Built for Devs. Loved by Stakeholders.

Built for Devs. Loved by Stakeholders.

Hyvä simplifies frontend development for Adobe Commerce - reducing cost, complexity and frustration.
  • Simplified JS stack (no RequireJS, Knockout or heavy bundles)

  • Rapid build and deploy cycles

  • Compatible with modern dev tooling and version control

  • Lower total frontend maintenance over time

  • Flexible enough for both in-house and agency teams

Built for Devs. Loved by Stakeholders.

Backed by a Real Community

Hyvä is the most active and positive force in the Magento ecosystem, and we’re right there with it.
  • Active contributors and early adopters

  • Speaking, sharing and supporting at Meet Magento events

  • Collaborating with the core Hyvä team on enterprise-grade features

  • Building reusable extensions, modules and integrations

  • Part of a future-focused, open-source commerce movement

Backed by a Real Community

Backed by a Real Community

Hyvä is the most active and positive force in the Magento ecosystem, and we’re right there with it.
  • Active contributors and early adopters

  • Speaking, sharing and supporting at Meet Magento events

  • Collaborating with the core Hyvä team on enterprise-grade features

  • Building reusable extensions, modules and integrations

  • Part of a future-focused, open-source commerce movement

Backed by a Real Community

Why GENE?

Performance-led by design

Hyvä helps us meet our speed and UX standards, out of the box.

Hyvä + Checkout innovation

Our Better Checkout layer integrates seamlessly with Hyvä Checkout for even higher conversions.

Enterprise-ready delivery

Hyvä builds aligned to ISO-certified processes and long-term roadmaps.

Community advocates

We share code, speak at events, and actively support the Hyvä team and roadmap.

Ready for a Faster Frontend?

Hyvä is the fastest path to a better Magento experience, without compromise.

We’ll help you launch, optimise and evolve a frontend that’s built for modern users, developers and search engines.

Ready for a Faster Frontend?

Hyvä is the fastest path to a better Magento experience, without compromise.

We’ll help you launch, optimise and evolve a frontend that’s built for modern users, developers and search engines.

Ready for a Faster Frontend?

Hyvä is the fastest path to a better Magento experience, without compromise.

We’ll help you launch, optimise and evolve a frontend that’s built for modern users, developers and search engines.

Ready for a Faster Frontend?

Hyvä is the fastest path to a better Magento experience, without compromise.

We’ll help you launch, optimise and evolve a frontend that’s built for modern users, developers and search engines.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL