Quiet luxury, powered by seamless commerce

The digital refinement behind one of Britain’s most iconic brands.

Our Work

From stabilising the platform to launching international stores, we helped Sunspel bring heritage luxury into the modern eCommerce era.

Sunspel needed a digital experience that mirrored the elegance of its products. That meant high performance, refined UX, and a commerce engine flexible enough to support international expansion, without sacrificing the brand’s signature restraint. GENE stepped in to stabilise, optimise and evolve Sunspel’s Adobe Commerce platform with a focus on performance, content, and global scale.

Sector

B2C

Fashion & Luxury

Platform

Adobe Commerce (multi-store)

Client Testimonial

“GENE helped us protect the brand while modernising the experience. Every fix, every upgrade, always considered and executed with care.”

The Highlights

  • Stabilised Adobe Commerce instance post-migration

  • Rebuilt core UX and content layouts to support storytelling

  • Improved platform performance across devices and regions

  • Launched and maintained international storefronts

  • Delivered continuous improvements to reflect luxury brand standards

The Highlights

  • Stabilised Adobe Commerce instance post-migration

  • Rebuilt core UX and content layouts to support storytelling

  • Improved platform performance across devices and regions

  • Launched and maintained international storefronts

  • Delivered continuous improvements to reflect luxury brand standards

The Highlights

The Highlights

The Ongoing Impact

Our work helped Sunspel maintain its refined brand presence while building a faster, more reliable global eCommerce experience. By stabilising what was broken, upgrading what was behind, and enhancing what mattered most to their customers, we laid the foundation for long-term international growth and a digital presence as elegant as the product itself.

The Ongoing Impact

Our work helped Sunspel maintain its refined brand presence while building a faster, more reliable global eCommerce experience. By stabilising what was broken, upgrading what was behind, and enhancing what mattered most to their customers, we laid the foundation for long-term international growth and a digital presence as elegant as the product itself.

The Ongoing Impact

The Ongoing Impact

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢

Let's talk!

Want to know what refinement and retail-ready really looks like?

Let's talk!

Want to know what refinement and retail-ready really looks like?

Let's talk!

Want to know what refinement and retail-ready really looks like?

Let's talk!

Want to know what refinement and retail-ready really looks like?

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL