Quiet luxury, powered by seamless commerce
The digital refinement behind one of Britain’s most iconic brands.
Our Work
From stabilising the platform to launching international stores, we helped Sunspel bring heritage luxury into the modern eCommerce era.
Sunspel needed a digital experience that mirrored the elegance of its products. That meant high performance, refined UX, and a commerce engine flexible enough to support international expansion, without sacrificing the brand’s signature restraint. GENE stepped in to stabilise, optimise and evolve Sunspel’s Adobe Commerce platform with a focus on performance, content, and global scale.
Sector
B2C
Fashion & Luxury
Platform
Adobe Commerce (multi-store)
Client Testimonial
