Our Work
Quiet luxury, powered by seamless commerce
The digital refinement behind one of Britain’s most iconic brands.
From stabilising the platform to launching international stores, we helped Sunspel bring heritage luxury into the modern eCommerce era.
Sunspel needed a digital experience that mirrored the elegance of its products. That meant high performance, refined UX, and a commerce engine flexible enough to support international expansion, without sacrificing the brand’s signature restraint. GENE stepped in to stabilise, optimise and evolve Sunspel’s Adobe Commerce platform with a focus on performance, content, and global scale.
Sector
B2C
Fashion & Luxury
Platform
Adobe Commerce (multi-store)
The Highlights
Stabilised Adobe Commerce instance post-migration
Rebuilt core UX and content layouts to support storytelling
Improved platform performance across devices and regions
Launched and maintained international storefronts
Delivered continuous improvements to reflect luxury brand standards
The Impact
Our work helped Sunspel maintain its refined brand presence while building a faster, more reliable global eCommerce experience. By stabilising what was broken, upgrading what was behind, and enhancing what mattered most to their customers, we laid the foundation for long-term international growth and a digital presence as elegant as the product itself.
