Expanding Sunspel Across Borders
Powering growth into international markets with localised storefronts and smart configuration.
Our Work
Project Type
Internationalisation
Services
Build, Grow
Sector
Fashion & Luxury
B2C
Platform
Adobe Commerce
Tech Stack
Multi-store Configuration, Regional Pricing, Fulfilment Rules
The Challenge
Sunspel’s growth strategy required dedicated storefronts for key global markets, each with region-specific content, pricing, and fulfilment needs. The challenge was to scale without compromising on brand consistency or operational control.
Our Approach
We implemented a multi-store Adobe Commerce setup, enabling Sunspel to manage region-specific product catalogues, tax rules, and promotions. Language, currency and shipping logic were tailored per market, while maintaining a unified backend.
The Results
- Region-specific stores launched and live - Consistent brand experience across global sites - Improved fulfilment accuracy and operational efficiency
