Expanding Sunspel Across Borders

Powering growth into international markets with localised storefronts and smart configuration.

Expanding Sunspel Across Borders

Powering growth into international markets with localised storefronts and smart configuration.
Project Type

Internationalisation

Services

Build, Grow

Sector

Fashion & Luxury

B2C

Platform

Adobe Commerce

Tech Stack

Multi-store Configuration, Regional Pricing, Fulfilment Rules

Expanding Sunspel Across Borders

The Challenge

Sunspel’s growth strategy required dedicated storefronts for key global markets, each with region-specific content, pricing, and fulfilment needs. The challenge was to scale without compromising on brand consistency or operational control.

Our Approach

We implemented a multi-store Adobe Commerce setup, enabling Sunspel to manage region-specific product catalogues, tax rules, and promotions. Language, currency and shipping logic were tailored per market, while maintaining a unified backend.

The Results

- Region-specific stores launched and live - Consistent brand experience across global sites - Improved fulfilment accuracy and operational efficiency

“GENE helped us protect the brand while modernising the experience. Every fix, every upgrade, always considered and executed with care.”

“GENE helped us protect the brand while modernising the experience. Every fix, every upgrade, always considered and executed with care.”

“GENE helped us protect the brand while modernising the experience. Every fix, every upgrade, always considered and executed with care.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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