Expanding Sunspel Across Borders

Powering growth into international markets with localised storefronts and smart configuration.

Our Work

Project Type

Internationalisation

Services

Build, Grow

Sector

Fashion & Luxury

B2C

Platform

Adobe Commerce

Tech Stack

Multi-store Configuration, Regional Pricing, Fulfilment Rules

The Challenge

Sunspel’s growth strategy required dedicated storefronts for key global markets, each with region-specific content, pricing, and fulfilment needs. The challenge was to scale without compromising on brand consistency or operational control.

Our Approach

We implemented a multi-store Adobe Commerce setup, enabling Sunspel to manage region-specific product catalogues, tax rules, and promotions. Language, currency and shipping logic were tailored per market, while maintaining a unified backend.

The Results

- Region-specific stores launched and live - Consistent brand experience across global sites - Improved fulfilment accuracy and operational efficiency

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL