Performance That Matches the Brand

Tuning the platform to deliver speed, stability, and best-in-class luxury UX.

Performance That Matches the Brand

Tuning the platform to deliver speed, stability, and best-in-class luxury UX.
Project Type

Performance Optimisation

Services

Run

Sector

Fashion & Luxury

B2C

Platform

Adobe Commerce

Tech Stack

Frontend Optimisation, Backend Tuning, Core Web Vitals Enhancements

Performance That Matches the Brand

The Challenge

Sunspel’s eCommerce experience needed to feel as elegant as its products, but frontend complexity and technical debt were holding back load times, especially on mobile.

Our Approach

We ran a comprehensive performance audit and implemented improvements across codebase, asset delivery, and caching strategy. Our team focused on speed gains without compromising the rich, content-led experience.

The Results

- Faster page loads across key templates - Improved Core Web Vitals scores - Higher performance on mobile and international traffic

“GENE helped us protect the brand while modernising the experience. Every fix, every upgrade, always considered and executed with care.”

“GENE helped us protect the brand while modernising the experience. Every fix, every upgrade, always considered and executed with care.”

“GENE helped us protect the brand while modernising the experience. Every fix, every upgrade, always considered and executed with care.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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