Elevating UX with Editorial Meets Commerce
Enabling product storytelling and luxury conversion with custom content enhancements.
Our Work
Project Type
UX & Brand Experience
Services
Grow
Sector
Fashion & Luxury
B2C
Platform
Adobe Commerce
Tech Stack
Custom Templates, Enhanced Product Storytelling, Mobile Optimisation
The Challenge
Sunspel’s brand is built on heritage, craftsmanship and quiet luxury. Their ecommerce UX needed to reflect this, seamlessly blending rich editorial with functional commerce.
Our Approach
We enhanced the content-commerce layer, improving templates, layout flexibility and mobile rendering. The result was a set of pages that preserved brand tone while gently guiding customers to convert.
The Results
- Better visual hierarchy across editorial and product content - Increased time on page and PDP engagement - Reduced drop-off on mobile journeys
