Elevating UX with Editorial Meets Commerce

Enabling product storytelling and luxury conversion with custom content enhancements.

Our Work

Project Type

UX & Brand Experience

Services

Grow

Sector

Fashion & Luxury

B2C

Platform

Adobe Commerce

Tech Stack

Custom Templates, Enhanced Product Storytelling, Mobile Optimisation

The Challenge

Sunspel’s brand is built on heritage, craftsmanship and quiet luxury. Their ecommerce UX needed to reflect this, seamlessly blending rich editorial with functional commerce.

Our Approach

We enhanced the content-commerce layer, improving templates, layout flexibility and mobile rendering. The result was a set of pages that preserved brand tone while gently guiding customers to convert.

The Results

- Better visual hierarchy across editorial and product content - Increased time on page and PDP engagement - Reduced drop-off on mobile journeys

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL