Elevating UX with Editorial Meets Commerce

Enabling product storytelling and luxury conversion with custom content enhancements.

Elevating UX with Editorial Meets Commerce

Enabling product storytelling and luxury conversion with custom content enhancements.

Project Type

UX & Brand Experience

Services

Grow

Sector

Fashion & Luxury

B2C

Platform

Adobe Commerce

Tech Stack

Custom Templates, Enhanced Product Storytelling, Mobile Optimisation

Clients

Elevating UX with Editorial Meets Commerce

The Challenge

Sunspel’s brand is built on heritage, craftsmanship and quiet luxury. Their ecommerce UX needed to reflect this, seamlessly blending rich editorial with functional commerce.

Our Approach

We enhanced the content-commerce layer, improving templates, layout flexibility and mobile rendering. The result was a set of pages that preserved brand tone while gently guiding customers to convert.

The Results

- Better visual hierarchy across editorial and product content - Increased time on page and PDP engagement - Reduced drop-off on mobile journeys

“GENE helped us protect the brand while modernising the experience. Every fix, every upgrade, always considered and executed with care.”

Learn More

Learn More

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.