Small change, big platform

The tech behind a nation of micro-donations

Our Work

From plugin builds to partner rollouts, analytics to UX, we helped Pennies scale their purpose-driven payments across the eCommerce ecosystem.

Pennies is the fintech-for-good powering micro-donations in UK checkouts. But behind every tap-to-give moment is a serious tech operation - one that needs to work fast, flex across platforms, and protect conversion. We partnered with Pennies to build that infrastructure: platform-agnostic plugins, branded donation flows, onboarding kits for retailers, and impact reporting that speaks in pounds and pence.

Sector

B2C

Charity Tech & Payments

Platform

Adobe Commerce + Custom Platforms

Client Testimonial

“GENE turned our ambition into a scalable, reliable product, without ever losing sight of the mission.”

The Highlights

- Built a modular, platform-agnostic donation plugin
- Created branded, mobile-first donation UIs for retailers
- Delivered a fast-track onboarding toolkit for eCommerce partners
- Improved performance and reliability across integrations
- Introduced clear, campaign-level reporting for impact and engagement

The Highlights

- Built a modular, platform-agnostic donation plugin
- Created branded, mobile-first donation UIs for retailers
- Delivered a fast-track onboarding toolkit for eCommerce partners
- Improved performance and reliability across integrations
- Introduced clear, campaign-level reporting for impact and engagement

The Highlights

The Highlights

The Ongoing Impact

Our work helped Pennies become more than a charitable add-on - we helped make it a product. With scalable modules, seamless UX, and retailer-ready integration tools, Pennies can now onboard partners faster, run more campaigns, and tell a stronger story of impact.

This is how micro-donations go macro.

The Ongoing Impact

Our work helped Pennies become more than a charitable add-on - we helped make it a product. With scalable modules, seamless UX, and retailer-ready integration tools, Pennies can now onboard partners faster, run more campaigns, and tell a stronger story of impact.

This is how micro-donations go macro.

The Ongoing Impact

The Ongoing Impact

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢

Let's talk!

Want to know how to turn purpose into product, AND make it scale?

Let's talk!

Want to know how to turn purpose into product, AND make it scale?

Let's talk!

Want to know how to turn purpose into product, AND make it scale?

Let's talk!

Want to know how to turn purpose into product, AND make it scale?

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL