Branded Donation UX That Doesn’t Disrupt

Designing a checkout experience that makes giving feel good, not like an interruption.

Branded Donation UX That Doesn’t Disrupt

Designing a checkout experience that makes giving feel good, not like an interruption.
Project Type

UX Optimisation

Services

Grow

Sector

Charity Tech & Payments

B2C

Platform

Adobe Commerce

Tech Stack

Custom Donation Interface, Mobile-first UX, Configurable UI

Branded Donation UX That Doesn’t Disrupt

The Challenge

Retailers wanted to offer donation options that felt seamless and on-brand, without adding friction to an already critical part of the customer journey.

Our Approach

We developed configurable frontend donation interfaces that blended perfectly into each brand’s checkout. Whether fixed donations or round-up options, the designs were mobile-first, accessible, and performance-optimised to preserve conversion rates.

The Results

- Frictionless UX with high retailer satisfaction - Seamless integration into checkout with no conversion drop - Increased customer engagement with donations

“GENE turned our ambition into a scalable, reliable product, without ever losing sight of the mission.”

“GENE turned our ambition into a scalable, reliable product, without ever losing sight of the mission.”

“GENE turned our ambition into a scalable, reliable product, without ever losing sight of the mission.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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