A multi-brand retail network demands more than a standard store.
Hornby Hobbies is a British institution, with iconic brands like Scalextric, Airfix, Corgi, and Hornby under its roof, but their B2B experience wasn’t quite as refined as their model kits. Supporting over 1,000 independent retailers, they needed a platform that could handle serious trade complexity, without making it feel complicated.
That’s where we came in.
We designed and delivered a bespoke B2B portal, powered by Adobe Commerce, with deep ERP integration, smart fulfilment workflows and a trade UX that gets the job done. From bulk CSV orders to price-book personalisation, the site gave Hornby’s retail network the power to self-serve, forecast, and grow.
Sector
B2B
Toys & Collectibles
Platform
Adobe Commerce with Microsoft AX ERP Integration
The Highlights
Complex pricing logic across multiple brands and customer groups
Personalised price books and credit-based ordering
CSV bulk upload with live stock validation
Backorder and split shipment support for multi-SKU purchases
Advanced parts search and product filtering
ERP sync for real-time data and stock accuracy
Future-order functionality for seasonal forecasting
The Impact
The Hornby trade portal launched to immediate adoption across their retail network, and quickly picked up award nominations for its B2B innovation. But more than that, it became the launchpad for Hornby’s wider digital transformation, from local stock visibility to nationwide click-and-collect.
This is what it looks like when your platform moves as fast as your customers.
