Personalised Pricing at Scale
Dynamic, account-specific pricing for a multi-brand B2B network.
Our Work
Project Type
Pricing & ERP Strategy Implementation
Services
Build & Grow
Sector
Toys & Collectibles
B2B
Platform
Adobe Commerce
Tech Stack
Shared Catalogs, ERP Integration (Microsoft AX), Customer Groups
The Challenge
Managing multiple pricing structures across distinct brands, customer groups, and discount tiers, without overwhelming internal teams.
Our Approach
We extended Adobe Commerce’s native pricing tools to deliver complex, account-specific price books. Discounts, credit limits, and product visibility were dynamically controlled via shared catalog logic and ERP integration.
The Results
- Real-time, accurate pricing for each trade account - Increased margin control - Significant reduction in pricing-related support queries
