Personalised Pricing at Scale

Dynamic, account-specific pricing for a multi-brand B2B network.

Personalised Pricing at Scale

Dynamic, account-specific pricing for a multi-brand B2B network.
Project Type

Pricing & ERP Strategy Implementation

Services

Build & Grow

Sector

Toys & Collectibles

B2B

Platform

Adobe Commerce

Tech Stack

Shared Catalogs, ERP Integration (Microsoft AX), Customer Groups

Personalised Pricing at Scale

The Challenge

Managing multiple pricing structures across distinct brands, customer groups, and discount tiers, without overwhelming internal teams.

Our Approach

We extended Adobe Commerce’s native pricing tools to deliver complex, account-specific price books. Discounts, credit limits, and product visibility were dynamically controlled via shared catalog logic and ERP integration.

The Results

- Real-time, accurate pricing for each trade account - Increased margin control - Significant reduction in pricing-related support queries

“The site gave our retailers everything they’d been asking for, and a few things they hadn’t thought of.”

“The site gave our retailers everything they’d been asking for, and a few things they hadn’t thought of.”

“The site gave our retailers everything they’d been asking for, and a few things they hadn’t thought of.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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