Building a Trade Engine for Independent Retailers

Delivering a B2B experience tailored to Hornby’s extensive retail network.

Building a Trade Engine for Independent Retailers

Delivering a B2B experience tailored to Hornby’s extensive retail network.
Project Type

Custom B2B eCommerce Build

Services

Build & Grow

Sector

Toys & Collectibles

B2B

Platform

Adobe Commerce

Tech Stack

Adobe Commerce B2B Suite, Microsoft AX ERP, Custom Integrations

Building a Trade Engine for Independent Retailers

The Challenge

Over 1,000 independent retailers, all with unique pricing, ordering preferences, and inventory needs, but no platform built to support them.

Our Approach

We architected a dedicated B2B portal using Adobe Commerce’s company accounts and shared catalog features. The platform offered personalised pricing, real-time stock visibility, and credit-based ordering, all integrated with Microsoft AX for operational accuracy.

The Results

- Seamless onboarding across Hornby’s retail base - Reduced manual order handling - Increased order volume through self-service functionality

“The site gave our retailers everything they’d been asking for, and a few things they hadn’t thought of.”

“The site gave our retailers everything they’d been asking for, and a few things they hadn’t thought of.”

“The site gave our retailers everything they’d been asking for, and a few things they hadn’t thought of.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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