Building a Trade Engine for Independent Retailers
Delivering a B2B experience tailored to Hornby’s extensive retail network.
Our Work
Project Type
Custom B2B eCommerce Build
Services
Build & Grow
Sector
Toys & Collectibles
B2B
Platform
Adobe Commerce
Tech Stack
Adobe Commerce B2B Suite, Microsoft AX ERP, Custom Integrations
The Challenge
Over 1,000 independent retailers, all with unique pricing, ordering preferences, and inventory needs, but no platform built to support them.
Our Approach
We architected a dedicated B2B portal using Adobe Commerce’s company accounts and shared catalog features. The platform offered personalised pricing, real-time stock visibility, and credit-based ordering, all integrated with Microsoft AX for operational accuracy.
The Results
- Seamless onboarding across Hornby’s retail base - Reduced manual order handling - Increased order volume through self-service functionality
