Our Work

Prescription-strength performance.

Built for healthcare pros who don’t have time for slow.

Projects & Resources:

Turning pain points into progress - explore what we’ve built together.

Built for Professionals. Optimised for Performance.
A mobile-first, conversion-focused B2B experience.
Case Study
Built for Professionals. Optimised for Performance.
A mobile-first, conversion-focused B2B experience.
Case Study
Built for Professionals. Optimised for Performance.
A mobile-first, conversion-focused B2B experience.
Case Study
Built for Professionals. Optimised for Performance.
A mobile-first, conversion-focused B2B experience.
Case Study
Scaling for Europe and Beyond
Laying the technical foundation for international growth.
Case Study
Scaling for Europe and Beyond
Laying the technical foundation for international growth.
Case Study
Scaling for Europe and Beyond
Laying the technical foundation for international growth.
Case Study
Scaling for Europe and Beyond
Laying the technical foundation for international growth.
Case Study
Real-Time Operations with KHAOS ERP
Integrating systems for total visibility and zero duplication.
Case Study
Real-Time Operations with KHAOS ERP
Integrating systems for total visibility and zero duplication.
Case Study
Real-Time Operations with KHAOS ERP
Integrating systems for total visibility and zero duplication.
Case Study
Real-Time Operations with KHAOS ERP
Integrating systems for total visibility and zero duplication.
Case Study
Dynamic Pricing Built for Trade
Delivering tailored pricing, discounts, and exclusivity by customer type.
Case Study
Dynamic Pricing Built for Trade
Delivering tailored pricing, discounts, and exclusivity by customer type.
Case Study
Dynamic Pricing Built for Trade
Delivering tailored pricing, discounts, and exclusivity by customer type.
Case Study
Dynamic Pricing Built for Trade
Delivering tailored pricing, discounts, and exclusivity by customer type.
Case Study
Two Brands. One Platform.
Running B2B and DTC from a single Adobe Commerce instance.
Case Study
Two Brands. One Platform.
Running B2B and DTC from a single Adobe Commerce instance.
Case Study
Two Brands. One Platform.
Running B2B and DTC from a single Adobe Commerce instance.
Case Study
Two Brands. One Platform.
Running B2B and DTC from a single Adobe Commerce instance.
Case Study
Fast Ordering for Fast-Paced Clinics
Enabling healthcare professionals to restock in seconds.
Case Study
Fast Ordering for Fast-Paced Clinics
Enabling healthcare professionals to restock in seconds.
Case Study
Fast Ordering for Fast-Paced Clinics
Enabling healthcare professionals to restock in seconds.
Case Study
Fast Ordering for Fast-Paced Clinics
Enabling healthcare professionals to restock in seconds.
Case Study

“We needed speed and accuracy - GENE delivered both, and then some.”

“We needed speed and accuracy - GENE delivered both, and then some.”

“We needed speed and accuracy - GENE delivered both, and then some.”

Canonbury wanted reliability. We added speed, accuracy, and seamless ordering.

Canonbury Healthcare is the UK’s leading supplier of podiatry and specialist medical supplies, serving clinics and healthcare professionals who need things fast, accurate and fuss-free, but their old platform wasn’t cutting it.

We helped Canonbury build a best-in-class B2B experience using Adobe Commerce, complete with ERP integration, fast-order tools, and a dual-site setup that served both trade and consumer audiences from a single codebase.

Sector

B2B

Health & Medical

Platform

Adobe Commerce with KHAOS ERP Integration

The Highlights

Dual-site architecture for B2B and DTC (Canonbury & Simply Feet):

  • Fast-order forms, saved favourites, and CSV-based quick reordering

  • Layered trade pricing with shared catalog logic

  • Real-time inventory and order sync via deep ERP integration

  • Strategy and scaffolding for EU market expansion

  • Tailored UX for professionals and consumers, all on one platform

The Impact

Within three months of launch, conversion had jumped 40%, with mobile conversions up 92%. The new platform didn’t just meet expectations - it redefined them. Canonbury is now fully equipped to scale across markets, channels and customer types, all from one powerful commerce engine.

Built for trade. Ready for growth.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
Download the eBook