Dynamic Pricing Built for Trade
Delivering tailored pricing, discounts, and exclusivity by customer type.
Our Work
Project Type
B2B Pricing Implementation
Services
Build & Grow
Sector
Health & Medical
B2B
Platform
Adobe Commerce
Tech Stack
Shared Catalogs, Company Accounts, Customer Segmentation
The Challenge
Canonbury needed to offer trade buyers pricing that reflected their business status, with exclusive deals and customer-specific terms.
Our Approach
Using Adobe Commerce’s shared catalog features, we implemented layered pricing logic with customer group segmentation. Trade buyers saw only what was relevant to them, including hidden products, volume discounts, and custom deals.
The Results
- Increased AOV for trade accounts - Improved pricing accuracy - Streamlined internal pricing admin
