Two Brands. One Platform.

Running B2B and DTC from a single Adobe Commerce instance.

Two Brands. One Platform.

Running B2B and DTC from a single Adobe Commerce instance.
Project Type

Multi-Site Architecture

Services

Build

Sector

Health & Medical

B2C

B2B

Platform

Adobe Commerce

Tech Stack

Multi-Site Setup, Shared Catalogs, Custom Frontends

Two Brands. One Platform.

The Challenge

Canonbury needed to serve both trade professionals and consumers, without duplicating effort or infrastructure.

Our Approach

We built a dual-site architecture: a B2B trade site for Canonbury Healthcare, and a B2C experience for Simply Feet. Both ran on a shared codebase with tailored UX, pricing, and catalog logic.

The Results

- Operational efficiency across both brands - Seamless experiences for both audiences - Centralised management of inventory and content

“We needed speed and accuracy - GENE delivered both, and then some.”

“We needed speed and accuracy - GENE delivered both, and then some.”

“We needed speed and accuracy - GENE delivered both, and then some.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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