
Project Type
Multi-Site Architecture
Services
Build
Sector
Health & Medical
B2C
B2B
Platform
Adobe Commerce
Tech Stack
Multi-Site Setup, Shared Catalogs, Custom Frontends
The Challenge
Canonbury needed to serve both trade professionals and consumers, without duplicating effort or infrastructure.
Our Approach
We built a dual-site architecture: a B2B trade site for Canonbury Healthcare, and a B2C experience for Simply Feet. Both ran on a shared codebase with tailored UX, pricing, and catalog logic.
The Results
- Operational efficiency across both brands - Seamless experiences for both audiences - Centralised management of inventory and content