Two Brands. One Platform.

Running B2B and DTC from a single Adobe Commerce instance.

Our Work

Project Type

Multi-Site Architecture

Services

Build

Sector

Health & Medical

B2C

B2B

Platform

Adobe Commerce

Tech Stack

Multi-Site Setup, Shared Catalogs, Custom Frontends

The Challenge

Canonbury needed to serve both trade professionals and consumers, without duplicating effort or infrastructure.

Our Approach

We built a dual-site architecture: a B2B trade site for Canonbury Healthcare, and a B2C experience for Simply Feet. Both ran on a shared codebase with tailored UX, pricing, and catalog logic.

The Results

- Operational efficiency across both brands - Seamless experiences for both audiences - Centralised management of inventory and content

Our Clients