Product Innovation & Delivery
Innovation You Can Actually Use
From patching to performance, our products fix what the platforms forgot.
Built to solve real problems, our products are designed for businesses with Level 5 ambitions.
Each GENE tool is built to remove friction, unlock growth, and strengthen the systems behind your success.
From faster checkouts to scalable patching, every product solves a real-world challenge we faced — because no one else was building what brands actually needed.
BlueFinch Commerce
For developers. By developers.
BlueFinch's product suite was created to solve the toughest parts of Adobe Commerce and Magento delivery, from checkout friction and patching chaos to front-end performance.
Pre-tested, high-confidence patching - security updates without the chaos
A no-code, no-complexity Magento builder for launching fully configured stores in minutes.
One-page, wallet-ready, app-like checkout that accelerates conversion
Performance. Security. Speed. All in one suite.
GENE Products
Built into Adobe Commerce.
Trusted at Scale.
Braintree for PayPal
The official PSP for Magento, built and maintained by GENE.
Seamless PayPal integration
Recurring payments, vaulted cards, express checkout
Trusted by 10,000+ merchants globally
Maintained to Adobe standards, with ongoing innovation
Fastlane for PayPal
The fastest way to convert new customers.
Guest checkout with one-click returns
Lower abandonment, faster time-to-purchase
Full integration with Braintree infrastructure
Shift4 Payments Integration
US-native payment solution optimised for Adobe Commerce.
Seamless PCI compliance
Fraud tooling built in
Supports one-off and recurring transactions
Mobile- and wallet-first compatibility
Adyen Mobile Wallets
Optimised global wallet integration.
Apple Pay and Google Pay support
Mobile-first UX design
Accelerated repeat customer conversion
Full compatibility with Hyvä and Better Checkout
The BlueFinch Suite by GENE
Innovation That Shapes the Platform
BlueFinch is our internal product suite, built to solve the toughest parts of Adobe Commerce delivery, from checkout friction and patching chaos to front-end performance.
We built BlueFoot - the no-code CMS that Adobe acquired and relaunched as PageBuilder. Today, we continue to lead in:
Dynamic CMS experiences
Customisable content blocks
Admin-friendly design systems
Front-end UX innovation across Adobe Commerce and Hyvä
Social commerce, simplified.
Buy directly from influencer/editorial content without breaking flow
Mobile-first, conversion-led experiences
Reduces affiliate and social journey drop-off
