Track Smarter, Optimise Faster: Introducing the GENE New Relic RUM Page Type Module

Track Smarter, Optimise Faster: Introducing the GENE New Relic RUM Page Type Module

Unlock real insight from your RUM data. Segment Core Web Vitals by page type in New Relic - no hacks, no heavy lifting, just smarter decisions.

Monitoring Core Web Vitals is critical to maintaining a fast, stable, and enjoyable eCommerce experience. But without detailed visibility, Adobe Commerce merchants are often left reacting to high-level averages that don’t tell the full story.

That’s why we built the GENE New Relic RUM Page Type Module - a free, open-source extension that adds essential visibility to your existing New Relic setup.

With just a simple installation, this module automatically tags every New Relic RUM event with a Page Type identifier, like:

  • cms_index_index (homepage)

  • catalog_product_view (PDPs)

  • checkout_index_index (checkout)

    …and more.

Better data means better decisions

It lets you segment Core Web Vitals (LCP, INP, CLS) by page type
You’ll finally understand where performance bottlenecks live
Prioritise fixes that move the needle

As Luke Rodgers, our Head of Engineering, puts it:

“It’s a misstep that this isn’t included by default. It won’t replace full tooling like RUMvision, but if you’re already paying for the tool, why not use it?”

We’ve even included a prebuilt New Relic dashboard to get you started.

How to install it:

composer require gene/module-newrelic-rum-page-type  
bin/magento setup:upgrade  

GitHub repo with installation instructions and dashboard template:
🔗 https://github.com/genecommerce/module-newrelic-rum-page-type

Smarter Data. Faster Sites. Happier Customers.

Whether you’re debugging a checkout slowdown or chasing better CLS on mobile, visibility is everything. This module gives you just enough insight to take action - no heavy tooling, no added cost.

Install it. Use it. Share it.

Author

Luke Rodgers

Luke heads up engineering at GENE, where he spends most of his time solving hard problems for eCommerce teams trying to scale. He’s an Adobe Master Developer, long-time Magento contributor, and bug bounty hunter who cares deeply about performance, clean code and doing things properly.

He’s been instrumental in shaping GENE’s security tooling and performance frameworks, making sure the things we build are fast, stable, and easy to maintain. Whether it’s stabilising a flaky build, tuning infrastructure, or rethinking how checkout works, Luke’s focus is always the same: ship fast, run stable, add value.

Real Insights. Real Priorities. 

Map the Mission.
Engineer the Evolution.

We surveyed and interviewed eCommerce decision-makers across retail, B2B, and DTC. The result? A brutally honest snapshot of what’s working, what’s not, and what’s coming next.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL