GENE Commerce Becomes an Adobe Gold Technology Partner: A Story Ten Years in the Making
There are standout moments in agency life that don’t come from a big pitch win, a flashy launch, or a clever piece of marketing. They come quietly, after years of work that most people never see. Becoming an Adobe Gold Technology Partner is one of those moments for us.
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This isn’t a badge we’ve chased. It’s the natural point you reach when you’ve spent over a decade building, fixing, supporting, and strengthening Adobe Commerce and Magento Open Source at a level that goes far beyond a typical agency relationship.
Gold status wasn’t won in a meeting room. It was earned in the trenches
Adobe doesn’t hand out golds lightly. You don’t get there through charisma or good intentions; you get there through evidence.
Gold represents three things:
1. Proven expertise
Not just “we work with Adobe Commerce,” but dozens of certified specialists, architects, strategists, QA engineers and DevOps who understand the platform inside out, from its infrastructure to its checkout performance to its quirks and edges.
2. Proven outcomes
Case studies are one thing. Adobe’s specialisation process is another. To hold this accreditation, you must demonstrate technical excellence, product alignment and a consistent track record of solving complex Adobe Commerce challenges at scale. Adobe reviews this rigorously.
3. Proven partnership
Being Gold means Adobe trusts you. It means when something needs solving - a payment problem, a performance issue, a product decision - they know you’re one of the teams who can handle it without excuses.
That’s the real significance of this milestone. It’s not the title. It’s the trust behind it and the belief that we’re a partner capable of advancing Adobe Commerce at a technology level, not just an implementation level.
What this means for the businesses we serve
For our clients, our Gold isn’t a marketing line - it’s practical.
A more direct line into Adobe when it counts
We now have even closer access to Adobe’s product and engineering teams, which means faster clarity and better alignment when solving complex problems.
Earlier insight into Adobe’s roadmap
We can help clients make architectural decisions with the confidence that they’re aligned to where Adobe Commerce is heading, not just where it is today.
Greater influence
We’ve earned a seat at the table. That means the problems our clients face are the problems Adobe hears, and often the problems we’re asked to help solve.
In short, our clients get the benefit of a partner who can open doors they can’t.
A milestone, but not a finish line
Historically, we’ve not been big on celebrating ourselves. We prefer to let the work speak. But this moment matters, because it signals what we’ve become.
A partner trusted by Adobe.
A team trusted by PayPal.
A specialist trusted by enterprise retailers with high stakes, complex architectures and serious ambitions.
A group of people who care about doing things properly, even when no-one is watching.
Gold is recognition of all of that.
Most importantly, it honours the clients who put their platforms, their growth, and their reputations in our hands. They’re the reason we get to do this work, and the reason we keep getting better at it.
If you’re building towards your next evolution
We work with businesses whose ambition is at Level 4 or 5, but whose platform or agency is holding them back.
If that sounds familiar, you’re exactly who we became Gold for.
Let’s talk about what you want your platform to do next, and how we can help you get there.
Author
Matt Parkinson
Matt's been behind some of the biggest leap's forward in eCommerce - from products like BluefootCMS, which became Adobe’s Page Builder and guiding clients like Krispy Kreme and Tommee Tippee. He’s not one for pointless hype, but he does have a knack for spotting what’s next and making it real.
