PayPal Development Partner | Adobe Commerce & Magento Specialists

Shaping the Future of Payments for Magento and Adobe Commerce

PayPal partnered with GENE to support the evolution of payment experiences across Magento Open Source, Adobe Commerce and Adobe Payment Services. Working across product strategy, platform optimisation, checkout innovation and merchant adoption, GENE helped define scalable approaches for Fastlane, Braintree, PPCP, Hyvä compatibility and merchant upgrade tooling across the wider Magento ecosystem.

Payments & Fintech

Adobe Commerce & Magento

Checkout Innovation & Platform Strategy

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PayPal

Shaping the Future of Payments for Magento and Adobe Commerce

Payments & Fintech

Adobe Commerce & Magento

Checkout Innovation & Platform Strategy

"Lorem Ipsum"

PayPal

The Partnership

Building Smarter Payment Experiences Across the Magento Ecosystem

PayPal’s Magento ecosystem spans multiple merchant types, storefront architectures and distribution models, from enterprise Adobe Commerce merchants using APS through to the wider Open Source ecosystem driven heavily by agencies and community adoption.

GENE worked closely with PayPal to identify growth opportunities, reduce friction around upgrades and onboarding, improve payment adoption and modernise checkout experiences across PPCP, Braintree and Fastlane. The partnership combined strategic thinking with practical engineering, roadmap planning and merchant enablement focused on long-term ecosystem growth.

Partnership Highlights

Supported PayPal strategy across Magento Open Source and Adobe Commerce

Helped shape Fastlane rollout and Magento integration strategy

Developed roadmap initiatives for PPCP and Braintree growth

Introduced upgrade intelligence and admin-led adoption concepts

Supported Hyvä compatibility and Magento ecosystem alignment

Contributed to merchant onboarding and upgrade simplification strategies

Created payment optimisation and retention concepts for Magento merchants

Designed roadmap initiatives around reporting, subscriptions and analytics

Developed BlueFinch-powered upgrade and compatibility tooling concepts

Supported future-facing payment and checkout innovation initiatives

The Journey

Projects & Milestones

Explore our work across the partnership.

Accelerating Fastlane Adoption Across Magento

GENE worked with PayPal around the rollout and adoption strategy for Fastlane within Magento and Adobe Commerce. To accelerate time-to-market and maximise compatibility, Fastlane was architected as a standalone module capable of supporting older Magento versions and independent release cycles outside of major Adobe releases

Fastlane Enablement

Independent Release Strategy

Merchant Experience Improvements

Strengthening PayPal’s Position in Magento Open Source

Magento Open Source remains heavily agency-led, with strong competition from Stripe, Adyen and Mollie. GENE helped shape strategies designed to improve PayPal’s positioning within the Open Source ecosystem through Hyvä alignment, admin-led growth initiatives and improved merchant enablement.

Magento OSS Strategy

Hyvä Alignment

Improved Ecosystem Positioning

Designing Smarter Upgrade and Adoption Journeys

One of the biggest barriers within Magento payments is fragmented extension adoption and slow upgrade cycles. We developed concepts around in-admin upgrade messaging, compatibility validation, dependency checking and version intelligence designed to increase feature adoption while reducing upgrade friction for merchants.

Upgrade Intelligence

Compatibility Validation

Feature Adoption Strategy

Building the Future Roadmap for PayPal Complete Payments (PPCP)

GENE contributed to future roadmap planning around PPCP, including Alternative Payment Methods, Klarna, subscriptions, reporting dashboards, metadata tracking and enhanced admin experiences designed to strengthen merchant adoption and presentment.

PPCP Roadmapping

Alternative Payment Methods

Merchant Reporting

Improving Merchant Retention Through Checkout Optimisation

As more Magento merchants evaluate migration paths toward Shopify, GENE explored retention-focused initiatives designed to strengthen PayPal’s role within Magento. These included checkout optimisation concepts, upgrade assistance strategies and identifying “at-risk” merchants before platform migration occurred.

Checkout Optimisation

Merchant Retention Strategy

Migration Support

Bringing Hyvä Compatibility Into the Core Strategy

Hyvä has become one of the most influential frontend technologies within Magento Open Source. We worked with PayPal on strategies around PPCP compatibility modules, merchant messaging and positioning PayPal as a Hyvä-friendly payment provider within the community ecosystem.

Hyvä Compatibility

Modern Magento Frontends

Community Alignment

Supporting Smarter Payment Insights and Reporting

Beyond checkout itself, GENE contributed ideas around embedded reporting, payment insights and admin-led presentment strategies designed to improve merchant visibility and drive stronger feature engagement across PPCP and Braintree experiences.

Payment Insights

Embedded Reporting

Admin-Led Growth

The Journey

Projects & Milestones

Explore our work across the partnership.

Accelerating Fastlane Adoption Across Magento

Fastlane Enablement

Independent Release Strategy

Merchant Experience Improvements

Strengthening PayPal’s Position in Magento Open Source

Magento OSS Strategy

Hyvä Alignment

Improved Ecosystem Positioning

Designing Smarter Upgrade and Adoption Journeys

Upgrade Intelligence

Compatibility Validation

Feature Adoption Strategy

Building the Future Roadmap for PayPal Complete Payments (PPCP)

PPCP Roadmapping

Alternative Payment Methods

Merchant Reporting

Improving Merchant Retention Through Checkout Optimisation

Checkout Optimisation

Merchant Retention Strategy

Migration Support

Bringing Hyvä Compatibility Into the Core Strategy

Hyvä Compatibility

Modern Magento Frontends

Community Alignment

Supporting Smarter Payment Insights and Reporting

Payment Insights

Embedded Reporting

Admin-Led Growth

Work With Us

The future of payments is built on better commerce experiences.

From Fastlane and PPCP to merchant onboarding, checkout innovation and ecosystem compatibility, we help payment providers and commerce platforms scale faster across Adobe Commerce and Magento.

Start the conversation

Work With Us

The future of payments is built on better commerce experiences.

From Fastlane and PPCP to merchant onboarding, checkout innovation and ecosystem compatibility, we help payment providers and commerce platforms scale faster across Adobe Commerce and Magento.

Start the conversation

Work With Us

The future of payments is built on better commerce experiences.

From Fastlane and PPCP to merchant onboarding, checkout innovation and ecosystem compatibility, we help payment providers and commerce platforms scale faster across Adobe Commerce and Magento.