Adobe Payment Services Development Partner | Adobe Commerce & Magento Specialists

Powering the payment infrastructure behind Adobe Commerce.

Adobe Payment Services (APS) is Adobe’s embedded payment platform for Adobe Commerce and Magento Open Source, combining payment processing, merchant onboarding, reporting and operational tooling into a unified eCommerce payments ecosystem. GENE became Adobe’s dedicated APS delivery partner, helping accelerate product innovation, improve merchant experience and scale the platform across more than 1,000 live merchants.

Payments & Fintech

Adobe Commerce & Magento

Embedded Payment Infrastructure

Powering the payment infrastructure behind Adobe Commerce.

Payments & Fintech

Adobe Commerce & Magento

Embedded Payment Infrastructure

The Partnership

Accelerating Adobe’s embedded payments ecosystem

Adobe initially partnered with GENE to accelerate delivery across several strategic APS initiatives including Fastlane, BNPL tooling, checkout enhancements and Alternative Payment Methods. What began as a short-term engagement rapidly evolved into a dedicated product delivery partnership spanning frontend, backend, QA, DevOps and release management.

Working directly alongside Adobe and PayPal stakeholders, GENE became responsible for delivering new payment features, UX improvements, onboarding enhancements, release management, automated testing and compatibility initiatives across Adobe Commerce, Magento Open Source, Hyvä and Adobe Commerce as a Cloud Service.

Partnership Highlights

Supported a payment platform serving 1,000+ live merchants

Delivered Fastlane, BNPL, APM and checkout enhancement projects

Implemented Apple Pay, Google Pay and Express Checkout improvements

Developed APS compatibility initiatives for Hyvä and ACCS

Introduced automated Playwright and TestRail QA frameworks

Managed APS releases across Adobe Commerce and Magento versions

Built onboarding simplification and self-service roadmap initiatives

Delivered Alternative Payment Method integrations and configuration tooling

Supported strategic AI and Agentic Commerce initiatives with Adobe & PayPal

Embedded directly into Adobe’s APS product delivery ecosystem

The Journey

Projects & Milestones.

Explore our work across the partnership.

Accelerating APS product innovation

Adobe needed to rapidly expand APS functionality while improving stability and merchant adoption. GENE introduced a structured product delivery process covering payment methods, onboarding flows, checkout UX, feature parity and operational improvements across the APS ecosystem.

APS Product Delivery

Feature Acceleration

Merchant Experience Improvements

Delivering Fastlane and branded checkout enhancements

One of the earliest workstreams focused on improving checkout speed and usability through Fastlane compatibility, branded checkout redesigns, App Switch functionality and express payment enhancements. These releases helped modernise the APS checkout experience while improving payment flexibility across devices.

Fastlane Compatibility

Branded Checkout UX

Express Payment Enhancements

Expanding alternative payment methods

As merchant demand evolved, APS required broader payment flexibility. We delivered Alternative Payment Method support alongside BNPL messaging configurators, Apple Pay enhancements, Google Pay improvements and wallet-first checkout experiences designed to improve conversion and payment choice.

Alternative Payment Methods

BNPL Configuration

Wallet Payment Support

Supporting Adobe Commerce Cloud Service and Hyvä

GENE played a key role in ensuring APS compatibility across Adobe Commerce as a Cloud Service (ACCS) and Hyvä storefront environments. This included roadmap planning around compatibility modules, feature parity and modern frontend support for evolving Magento ecosystems.

ACCS Compatibility

Hyvä Support

Modern Magento Ecosystem

Building automated QA and release infrastructure

To support APS across multiple Magento versions and payment flows, we implemented comprehensive release management and testing infrastructure using Playwright automation, TestRail manual testing and multi-environment validation processes.

Playwright Automation

TestRail QA

Release Management

Simplifying merchant onboarding

Merchant onboarding was identified as a key area of friction within APS adoption. We contributed to strategic onboarding initiatives including guided onboarding flows, admin wizards and self-service tooling designed to reduce operational overhead for Adobe’s sales and support teams.

Self-Service Onboarding

Reduced Merchant Friction

Improved Adoption

Supporting strategic payment innovation

Beyond day-to-day product delivery, GENE became involved in Adobe and PayPal’s wider strategic payment initiatives, including early Agentic Commerce projects designed to enable Adobe merchants to sell through AI-driven commerce surfaces and automated shopping experiences.

Agentic Commerce

AI Commerce Enablement

Strategic Product Innovation