Behind the bakeware: The tech that keeps Harts of Stur cooking

From cookware to cloud; an eCommerce operation built to scale

Our Work

From checkout to cloud, support to seasonal scale, we’ve helped Harts of Stur turn steady growth into seamless performance.

As one of the UK’s leading kitchenware retailers, Harts of Stur needed more than just a polished storefront. They needed performance, reliability, and a platform that could keep pace with seasonal peaks and daily orders.

Working with GENE, they’ve evolved from a high-potential retailer into a high-performance operation, with a stable cloud platform, simplified checkout, and an Unlimited Support model that keeps the engine running day and night.

Sector

B2C

Home & Kitchen

Platform

Adobe Commerce (Cloud-hosted)

Client Testimonial

“GENE gave us stability, speed and a roadmap we could trust. Their support just works, which means we can focus on what matters.”

The Highlights

  • Migrated to Adobe Commerce Cloud with zero downtime

  • Streamlined checkout with mobile-first UX and wallet payments

  • Tuned infrastructure for peak readiness during seasonal events

  • Ongoing support for patching, fixes and performance

  • Unlimited Support model with fast response and proactive development

The Highlights

  • Migrated to Adobe Commerce Cloud with zero downtime

  • Streamlined checkout with mobile-first UX and wallet payments

  • Tuned infrastructure for peak readiness during seasonal events

  • Ongoing support for patching, fixes and performance

  • Unlimited Support model with fast response and proactive development

The Highlights

The Highlights

The Ongoing Impact

With GENE handling upgrades, infrastructure and optimisation, Harts of Stur has been free to focus on growth, merchandising and customer experience. Our technical partnership helps ensure their store stays fast, reliable, and always ready for what’s next, from flash sales to festive demand.

This is what eCommerce support should feel like.

The Ongoing Impact

With GENE handling upgrades, infrastructure and optimisation, Harts of Stur has been free to focus on growth, merchandising and customer experience. Our technical partnership helps ensure their store stays fast, reliable, and always ready for what’s next, from flash sales to festive demand.

This is what eCommerce support should feel like.

The Ongoing Impact

The Ongoing Impact

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢

Let's talk!

Want to see how tech support and trading success can actually align?

Let's talk!

Want to see how tech support and trading success can actually align?

Let's talk!

Want to see how tech support and trading success can actually align?

Let's talk!

Want to see how tech support and trading success can actually align?

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL