Harts of Stur - GENE Commerce

Behind the bakeware: The tech that keeps Harts of Stur cooking

From cookware to cloud; an eCommerce operation built to scale

Our Work

From checkout to cloud, support to seasonal scale, we’ve helped Harts of Stur turn steady growth into seamless performance.

As one of the UK’s leading kitchenware retailers, Harts of Stur needed more than just a polished storefront. They needed performance, reliability, and a platform that could keep pace with seasonal peaks and daily orders.

Working with GENE, they’ve evolved from a high-potential retailer into a high-performance operation, with a stable cloud platform, simplified checkout, and an Unlimited Support model that keeps the engine running day and night.

Sector

B2C

Home & Kitchen

Platform

Adobe Commerce (Cloud-hosted)

Client Testimonial

“GENE gave us stability, speed and a roadmap we could trust. Their support just works, which means we can focus on what matters.”

The Highlights

Migrated to Adobe Commerce Cloud with zero downtime
Streamlined checkout with mobile-first UX and wallet payments
Tuned infrastructure for peak readiness during seasonal events
Ongoing support for patching, fixes and performance
Unlimited Support model with fast response and proactive development

The Highlights

Migrated to Adobe Commerce Cloud with zero downtime
Streamlined checkout with mobile-first UX and wallet payments
Tuned infrastructure for peak readiness during seasonal events
Ongoing support for patching, fixes and performance
Unlimited Support model with fast response and proactive development

The Highlights

The Highlights

The Ongoing Impact

With GENE handling upgrades, infrastructure and optimisation, Harts of Stur has been free to focus on growth, merchandising and customer experience. Our technical partnership helps ensure their store stays fast, reliable, and always ready for what’s next, from flash sales to festive demand.

This is what eCommerce support should feel like.

The Ongoing Impact

With GENE handling upgrades, infrastructure and optimisation, Harts of Stur has been free to focus on growth, merchandising and customer experience. Our technical partnership helps ensure their store stays fast, reliable, and always ready for what’s next, from flash sales to festive demand.

This is what eCommerce support should feel like.

The Ongoing Impact

The Ongoing Impact

Explore the Projects

From Bakeware to Backend, here’s what we’ve built together.

Unlimited Support That Just Works

Giving the Harts of Stur team peace of mind with always-on support and proactive improvement.

Unlimited Support That Just Works

Unlimited Support That Just Works

Unlimited Support That Just Works

Peak-Ready Performance Tuning

Making sure the site stays fast, stable, and conversion-ready during seasonal surges.

Peak-Ready Performance Tuning

Peak-Ready Performance Tuning

Peak-Ready Performance Tuning

Migrating to Adobe Commerce Cloud

Moving to the cloud to support peak trading, faster deployments, and long-term growth.

Migrating to Adobe Commerce Cloud

Migrating to Adobe Commerce Cloud

Migrating to Adobe Commerce Cloud

Checkout That Keeps Customers Moving

Streamlining the path to purchase with mobile-first design and wallet integrations.

Checkout That Keeps Customers Moving

Checkout That Keeps Customers Moving

Checkout That Keeps Customers Moving

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Let's talk!

Want to see how tech support and trading success can actually align?

Let's talk!

Want to see how tech support and trading success can actually align?

Let's talk!

Want to see how tech support and trading success can actually align?

Let's talk!

Want to see how tech support and trading success can actually align?

Email us

[email protected]

[email protected]

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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL

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