Our Work
Behind the bakeware: The tech that keeps Harts of Stur cooking
From cookware to cloud; an eCommerce operation built to scale
From checkout to cloud, support to seasonal scale, we’ve helped Harts of Stur turn steady growth into seamless performance.
As one of the UK’s leading kitchenware retailers, Harts of Stur needed more than just a polished storefront. They needed performance, reliability, and a platform that could keep pace with seasonal peaks and daily orders.
Working with GENE, they’ve evolved from a high-potential retailer into a high-performance operation, with a stable cloud platform, simplified checkout, and an Unlimited Support model that keeps the engine running day and night.
Sector
B2C
Home & Kitchen
Platform
Adobe Commerce (Cloud-hosted)
The Highlights
Migrated to Adobe Commerce Cloud with zero downtime
Streamlined checkout with mobile-first UX and wallet payments
Tuned infrastructure for peak readiness during seasonal events
Ongoing support for patching, fixes and performance
Unlimited Support model with fast response and proactive development
The Impact
With GENE handling upgrades, infrastructure and optimisation, Harts of Stur has been free to focus on growth, merchandising and customer experience. Our technical partnership helps ensure their store stays fast, reliable, and always ready for what’s next, from flash sales to festive demand.
This is what eCommerce support should feel like.
