Project Type
Checkout Optimisation
Services
Grow
Sector
Home & Kitchen
B2C
Platform
Adobe Commerce
Tech Stack
Apple Pay, Google Pay, Custom Checkout UX
The Challenge
With a loyal but time-poor customer base, Harts of Stur needed to simplify their checkout journey. Mobile abandonment was high, and payment friction was limiting conversion.
Our Approach
We introduced UX enhancements, streamlined form logic, and integrated mobile wallet options to accelerate checkout, especially on handheld devices. The updated flow prioritised speed and clarity without compromising the brand experience.
The Results
- Reduced checkout abandonment on mobile - Higher wallet usage and faster completion - Improved customer satisfaction during peak periods
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