Checkout That Keeps Customers Moving

Streamlining the path to purchase with mobile-first design and wallet integrations.

Our Work

Project Type

Checkout Optimisation

Services

Grow

Sector

Home & Kitchen

B2C

Platform

Adobe Commerce

Tech Stack

Apple Pay, Google Pay, Custom Checkout UX

The Challenge

With a loyal but time-poor customer base, Harts of Stur needed to simplify their checkout journey. Mobile abandonment was high, and payment friction was limiting conversion.

Our Approach

We introduced UX enhancements, streamlined form logic, and integrated mobile wallet options to accelerate checkout, especially on handheld devices. The updated flow prioritised speed and clarity without compromising the brand experience.

The Results

- Reduced checkout abandonment on mobile - Higher wallet usage and faster completion - Improved customer satisfaction during peak periods

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL