Harts of Stur Case Study | Adobe Commerce Specialists

Scaling eCommerce growth on a platform built to handle the heat.

As one of the UK’s leading kitchenware retailers, Harts of Stur needed an eCommerce platform capable of supporting growing demand, seasonal peaks and a seamless customer experience. Through ongoing support, infrastructure optimisation and performance improvements, we helped create a more dependable ecommerce platform capable of supporting both day-to-day operations and long-term growth.

Home & Kitchen

Adobe Commerce Cloud

Performance & Platform Evolution

“The site now looks and performs significantly better, and we’re already seeing increased sales. The stability and performance improvements have made a real difference.”

Harts of Stur

Scaling eCommerce growth on a platform built to handle the heat.

Home & Kitchen

Adobe Commerce Cloud

Performance & Platform Evolution

“The site now looks and performs significantly better, and we’re already seeing increased sales. The stability and performance improvements have made a real difference.”

Harts of Stur

The Partnership

The recipe for reliable eCommerce.

Harts of Stur came to GENE looking for more than reactive support. They needed a platform partner capable of improving stability, handling peak trading demand and supporting long-term eCommerce growth.

We migrated the platform to Adobe Commerce Cloud, introduced a proactive Unlimited Support model and continuously optimised performance and checkout experience, creating a more resilient platform designed around customer experience and operational confidence.

Partnership Highlights

Migrated to Adobe Commerce Cloud with minimal disruption

Introduced Platform Management and proactive optimisation

Improved performance during peak trading periods

Streamlined checkout for mobile-first conversion

Integrated Apple Pay and Google Pay

Improved deployment speed and operational stability

Delivered proactive monitoring and performance tuning

Supported continuous eCommerce growth and optimisation

The Journey

Projects & Milestones.

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Unlimited Support that removes friction

Harts of Stur wanted a support model built around partnership rather than ticket counting. We introduced Unlimited Support, providing proactive fixes, patching, optimisation and continuous improvements across the platform.

Always-On Support

Continuous Optimisation

Faster Delivery

Keeping the platform fast under pressure

Peak trading periods demanded a platform that could remain stable under heavy traffic. We implemented edge caching, monitoring and performance tuning to ensure speed and reliability during critical sales events.

Zero Peak Downtime

Faster Load Times

Improved Stability

Supporting continuous eCommerce growth

As the platform evolved, our role extended beyond support into ongoing optimisation and operational improvement, ensuring the business could continue scaling with confidence.

Stable Releases

Proactive Improvements

Long-Term Scalability

The Journey

Projects & Milestones.

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Unlimited Support that removes friction

Always-On Support

Continuous Optimisation

Faster Delivery

Keeping the platform fast under pressure

Zero Peak Downtime

Faster Load Times

Lower Risk

Supporting continuous eCommerce growth

As the platform evolved, our role extended beyond support into ongoing optimisation and operational improvement, ensuring the business could continue scaling with confidence.

Stable Releases

Proactive Improvements

Long-Term Scalability

Work With Us

Heritage brands still need modern eCommerce.

We help ambitious retailers combine performance, usability, and scalable technology to create ecommerce experiences that feel as refined online as they do in-store.

Start the conversation

Work With Us

Heritage brands still need modern eCommerce.

We help ambitious retailers combine performance, usability, and scalable technology to create ecommerce experiences that feel as refined online as they do in-store.

Start the conversation

Work With Us

Heritage brands still need modern eCommerce.

We help ambitious retailers combine performance, usability, and scalable technology to create ecommerce experiences that feel as refined online as they do in-store.