Canonbury Case Study | Adobe Commerce Specialists

Prescription-Strength Commerce for Healthcare Professionals

Canonbury Healthcare needed a digital platform capable of supporting fast-moving B2B ordering, complex trade pricing and operational accuracy across both professional and consumer audiences. We delivered a high-performance Adobe Commerce ecosystem with deep ERP integration, fast-order tooling and a dual-brand architecture built for long-term growth.

Retail & DTC | B2B

Adobe Commerce B2B

ERP-Driven Commerce

Prescription-Strength Commerce for Healthcare Professionals

Retail & DTC | B2B

Adobe Commerce B2B

ERP-Driven Commerce

The Partnership

Building a faster, smarter healthcare commerce experience

Healthcare professionals do not have time for slow ordering journeys or inaccurate stock information. Canonbury needed a platform capable of supporting rapid reordering, real-time operational visibility and tailored trade experiences across multiple customer types.

We designed and delivered a dual-site Adobe Commerce platform for Canonbury Healthcare and Simply Feet, integrating directly with KHAOS ERP and introducing advanced B2B functionality including dynamic pricing, fast-order tools and mobile-first UX optimisation.

Partnership Highlights

Delivered dual-site Adobe Commerce architecture for B2B and DTC

Integrated Adobe Commerce directly with KHAOS ERP

Introduced fast-order forms, saved favourites and CSV ordering tools

Implemented layered trade pricing and shared catalog logic

Enabled real-time inventory, pricing and order synchronisation

Built mobile-first healthcare ordering journeys

Created EU-ready multi-region architecture for future expansion

Increased overall conversion by 40% within three months

Increased mobile conversion by 92% after launch

The Journey

Projects & Milestones

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Delivering dynamic trade pricing at scale

Canonbury needed to support different pricing models across healthcare providers, clinics and trade accounts. Using Adobe Commerce shared catalogues and customer segmentation, we introduced account-specific pricing, hidden catalogues and layered trade discounts.

Dynamic Trade Pricing

Shared Catalogue Logic

Higher Trade AOV

Building the foundations for European expansion

As the platform evolved, Canonbury needed a scalable framework for international growth. We developed multi-region architecture and localisation planning designed to support future EU expansion without creating additional operational complexity.

EU-Ready Architecture

Localised Expansion Planning

Future-Ready Platform

The Journey

Projects & Milestones

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Delivering dynamic trade pricing at scale

Dynamic Trade Pricing

Shared Catalogue Logic

Higher Trade AOV

Building the foundations for European expansion

EU-Ready Architecture

Localised Expansion Planning

Future-Ready Platform

Work With Us

Healthcare professionals don’t have time for friction.

We help ambitious B2B businesses streamline complex ordering journeys with fast, scalable Adobe Commerce solutions designed around speed, usability, and operational visibility.

Start the conversation

Work With Us

Healthcare professionals don’t have time for friction.

We help ambitious B2B businesses streamline complex ordering journeys with fast, scalable Adobe Commerce solutions designed around speed, usability, and operational visibility.

Start the conversation

Work With Us

Healthcare professionals don’t have time for friction.

We help ambitious B2B businesses streamline complex ordering journeys with fast, scalable Adobe Commerce solutions designed around speed, usability, and operational visibility.