Magento Open Source

Commerce without compromise.

Open platform. Serious potential.

Magento Open Source is the flexible foundation powering thousands of successful online businesses.

Free to use and fully open, it offers complete control over your roadmap, stack, and store experience, making it the platform of choice for ambitious, growing brands who value independence and scalability.

At GENE, Magento Open Source is where we made our name. We’ve been designing, building and optimising Magento sites since 2013, and our early innovations, including Bluefoot CMS, have shaped the ecosystem. We’ve led replatforms, rescued failed builds, and architected multi-site, high-volume Magento stores that continue to scale today.

Whether you're launching your first serious commerce operation or creating a tailored alternative to SaaS constraints, we turn Magento Open Source into a strategic advantage.

Free to use and fully open, it offers complete control over your roadmap, stack, and store experience, making it the platform of choice for ambitious, growing brands who value independence and scalability.

At GENE, Magento Open Source is where we made our name. We’ve been designing, building and optimising Magento sites since 2013, and our early innovations, including Bluefoot CMS, have shaped the ecosystem. We’ve led replatforms, rescued failed builds, and architected multi-site, high-volume Magento stores that continue to scale today.

Whether you're launching your first serious commerce operation or creating a tailored alternative to SaaS constraints, we turn Magento Open Source into a strategic advantage.

When Magento Open Source makes sense:

  • 1
    Independent
    You want control - of your stack, your roadmap, your budget.
  • 2
    Flexible
    Your requirements don’t fit into someone else’s templates.
  • 3
    Technical
    You’ve got in-house devs or need deep engineering expertise.
  • 4
    Agile
    You want to scale on your terms, without licence restrictions.
  • 5
    Cost-conscious
    Avoid ongoing licence fees and reinvest in growth.
  • 6
    Future-ready
    A clean upgrade path to Adobe Commerce, when the time’s right.
  • 1
    Independent
    You want control - of your stack, your roadmap, your budget.
  • 2
    Flexible
    Your requirements don’t fit into someone else’s templates.
  • 3
    Technical
    You’ve got in-house devs or need deep engineering expertise.
  • 4
    Agile
    You want to scale on your terms, without licence restrictions.
  • 5
    Cost-conscious
    Avoid ongoing licence fees and reinvest in growth.
  • 6
    Future-ready
    A clean upgrade path to Adobe Commerce, when the time’s right.

What We Deliver

Build, Replatform & Rescue Projects

From clean starts to complex migrations, we’ve built Magento Open Source stores that punch well above their weight.
  • Custom builds tailored to your growth strategy

  • Replatforms from WooCommerce, BigCommerce, Shopify, or legacy Magento

  • Code rescue and refactor for performance and stability

  • Automated pipelines and GitOps deployment

  • ISO 9001 / 27001 certified delivery

Build, Replatform & Rescue Projects

Build, Replatform & Rescue Projects

Build, Replatform & Rescue Projects

From clean starts to complex migrations, we’ve built Magento Open Source stores that punch well above their weight.
  • Custom builds tailored to your growth strategy

  • Replatforms from WooCommerce, BigCommerce, Shopify, or legacy Magento

  • Code rescue and refactor for performance and stability

  • Automated pipelines and GitOps deployment

  • ISO 9001 / 27001 certified delivery

Open Source, Fully Customised

We take full advantage of Magento’s open architecture to create solutions that SaaS platforms simply can’t support.
  • Custom pricing, logic, admin workflows and promotions

  • Tailored frontend design and UX

  • API-first and headless ready builds

  • Bespoke modules and integrations

  • Hyvä theming for exceptional speed and maintainability

Open Source, Fully Customised

Open Source, Fully Customised

Open Source, Fully Customised

We take full advantage of Magento’s open architecture to create solutions that SaaS platforms simply can’t support.
  • Custom pricing, logic, admin workflows and promotions

  • Tailored frontend design and UX

  • API-first and headless ready builds

  • Bespoke modules and integrations

  • Hyvä theming for exceptional speed and maintainability

Freedom to Choose Hosting

With Magento Open Source, you're not tied to a single infrastructure provider. We help you choose, configure and optimise your environment.
  • Cloud hosting, on-prem, or hybrid

  • Full server stack configuration and tuning

  • CDN, caching and observability built in

  • Optional support across AWS, Azure, GCP, or dedicated providers

Freedom to Choose Hosting

Freedom to Choose Hosting

Freedom to Choose Hosting

With Magento Open Source, you're not tied to a single infrastructure provider. We help you choose, configure and optimise your environment.
  • Cloud hosting, on-prem, or hybrid

  • Full server stack configuration and tuning

  • CDN, caching and observability built in

  • Optional support across AWS, Azure, GCP, or dedicated providers

Community-Led. Enterprise-Delivered.

Magento’s global ecosystem is one of its greatest strengths. We’re active contributors, community advocates, and trusted specialists.
  • Founders of Bluefoot CMS (now Adobe PageBuilder)

  • Longstanding contributors to the Magento ecosystem

  • Regular speakers at Meet Magento and Magento Association events

  • Industry leaders in Magento performance, security and checkout

Community-Led. Enterprise-Delivered.

Community-Led. Enterprise-Delivered.

Community-Led. Enterprise-Delivered.

Magento’s global ecosystem is one of its greatest strengths. We’re active contributors, community advocates, and trusted specialists.
  • Founders of Bluefoot CMS (now Adobe PageBuilder)

  • Longstanding contributors to the Magento ecosystem

  • Regular speakers at Meet Magento and Magento Association events

  • Industry leaders in Magento performance, security and checkout

A Platform That Grows With You

Magento Open Source doesn’t limit your future. It sets the foundation for it—with a seamless upgrade path to Adobe Commerce when you're ready to evolve.
  • Upgrade planning and technical alignment

  • Adobe Commerce licensing support

  • Gradual rollout or one-time migration

  • Infrastructure and feature migration roadmap

A Platform That Grows With You

A Platform That Grows With You

A Platform That Grows With You

Magento Open Source doesn’t limit your future. It sets the foundation for it—with a seamless upgrade path to Adobe Commerce when you're ready to evolve.
  • Upgrade planning and technical alignment

  • Adobe Commerce licensing support

  • Gradual rollout or one-time migration

  • Infrastructure and feature migration roadmap

Why GENE?

Magento-first since 2013

More than a decade of delivery and innovation within the Magento ecosystem.

Hyvä-ready and performance-obsessed

We build lightning-fast storefronts using the latest frontend tech.

Trusted contributors

From Bluefoot CMS to Fastlane and beyond, we’ve helped shape the evolution of Magento.

Same senior team, regardless of licence

Our certified architects, devs and QA team bring the same care to Open Source as they do to Adobe Commerce.

Build with Freedom. Grow with Confidence.

Magento Open Source gives you full control over your code, your stack and your growth.

Whether you’re launching, scaling or futureproofing, we’ll make sure your platform works as hard as you do.

Build with Freedom. Grow with Confidence.

Magento Open Source gives you full control over your code, your stack and your growth.

Whether you’re launching, scaling or futureproofing, we’ll make sure your platform works as hard as you do.

Build with Freedom. Grow with Confidence.

Magento Open Source gives you full control over your code, your stack and your growth.

Whether you’re launching, scaling or futureproofing, we’ll make sure your platform works as hard as you do.

Build with Freedom. Grow with Confidence.

Magento Open Source gives you full control over your code, your stack and your growth.

Whether you’re launching, scaling or futureproofing, we’ll make sure your platform works as hard as you do.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL