Commerce without compromise.
Open platform. Serious potential.
Magento Open Source is the flexible foundation powering thousands of successful online businesses.
Free to use and fully open, it offers complete control over your roadmap, stack, and store experience, making it the platform of choice for ambitious, growing brands who value independence and scalability.
At GENE, Magento Open Source is where we made our name. We’ve been designing, building and optimising Magento sites since 2013, and our early innovations, including Bluefoot CMS, have shaped the ecosystem. We’ve led replatforms, rescued failed builds, and architected multi-site, high-volume Magento stores that continue to scale today.
Whether you're launching your first serious commerce operation or creating a tailored alternative to SaaS constraints, we turn Magento Open Source into a strategic advantage.
Free to use and fully open, it offers complete control over your roadmap, stack, and store experience, making it the platform of choice for ambitious, growing brands who value independence and scalability.
At GENE, Magento Open Source is where we made our name. We’ve been designing, building and optimising Magento sites since 2013, and our early innovations, including Bluefoot CMS, have shaped the ecosystem. We’ve led replatforms, rescued failed builds, and architected multi-site, high-volume Magento stores that continue to scale today.
Whether you're launching your first serious commerce operation or creating a tailored alternative to SaaS constraints, we turn Magento Open Source into a strategic advantage.
When Magento Open Source makes sense:
1
Independent
You want control - of your stack, your roadmap, your budget.
2
Flexible
Your requirements don’t fit into someone else’s templates.
3
Technical
You’ve got in-house devs or need deep engineering expertise.
4
Agile
You want to scale on your terms, without licence restrictions.
5
Cost-conscious
Avoid ongoing licence fees and reinvest in growth.
6
Future-ready
A clean upgrade path to Adobe Commerce, when the time’s right.
1
Independent
You want control - of your stack, your roadmap, your budget.
2
Flexible
Your requirements don’t fit into someone else’s templates.
3
Technical
You’ve got in-house devs or need deep engineering expertise.
4
Agile
You want to scale on your terms, without licence restrictions.
5
Cost-conscious
Avoid ongoing licence fees and reinvest in growth.
6
Future-ready
A clean upgrade path to Adobe Commerce, when the time’s right.
What We Deliver
Build, Replatform & Rescue Projects
From clean starts to complex migrations, we’ve built Magento Open Source stores that punch well above their weight.
Custom builds tailored to your growth strategy
Replatforms from WooCommerce, BigCommerce, Shopify, or legacy Magento
Code rescue and refactor for performance and stability
Automated pipelines and GitOps deployment
ISO 9001 / 27001 certified delivery
Build, Replatform & Rescue Projects
Build, Replatform & Rescue Projects
Build, Replatform & Rescue Projects
From clean starts to complex migrations, we’ve built Magento Open Source stores that punch well above their weight.
Custom builds tailored to your growth strategy
Replatforms from WooCommerce, BigCommerce, Shopify, or legacy Magento
Code rescue and refactor for performance and stability
Automated pipelines and GitOps deployment
ISO 9001 / 27001 certified delivery
Open Source, Fully Customised
We take full advantage of Magento’s open architecture to create solutions that SaaS platforms simply can’t support.
Custom pricing, logic, admin workflows and promotions
Tailored frontend design and UX
API-first and headless ready builds
Bespoke modules and integrations
Hyvä theming for exceptional speed and maintainability
Open Source, Fully Customised
Open Source, Fully Customised
Open Source, Fully Customised
We take full advantage of Magento’s open architecture to create solutions that SaaS platforms simply can’t support.
Custom pricing, logic, admin workflows and promotions
Tailored frontend design and UX
API-first and headless ready builds
Bespoke modules and integrations
Hyvä theming for exceptional speed and maintainability
Freedom to Choose Hosting
With Magento Open Source, you're not tied to a single infrastructure provider. We help you choose, configure and optimise your environment.
Cloud hosting, on-prem, or hybrid
Full server stack configuration and tuning
CDN, caching and observability built in
Optional support across AWS, Azure, GCP, or dedicated providers
Freedom to Choose Hosting
Freedom to Choose Hosting
Freedom to Choose Hosting
With Magento Open Source, you're not tied to a single infrastructure provider. We help you choose, configure and optimise your environment.
Cloud hosting, on-prem, or hybrid
Full server stack configuration and tuning
CDN, caching and observability built in
Optional support across AWS, Azure, GCP, or dedicated providers
Community-Led. Enterprise-Delivered.
Magento’s global ecosystem is one of its greatest strengths. We’re active contributors, community advocates, and trusted specialists.
Founders of Bluefoot CMS (now Adobe PageBuilder)
Longstanding contributors to the Magento ecosystem
Regular speakers at Meet Magento and Magento Association events
Industry leaders in Magento performance, security and checkout
Community-Led. Enterprise-Delivered.
Community-Led. Enterprise-Delivered.
Community-Led. Enterprise-Delivered.
Magento’s global ecosystem is one of its greatest strengths. We’re active contributors, community advocates, and trusted specialists.
Founders of Bluefoot CMS (now Adobe PageBuilder)
Longstanding contributors to the Magento ecosystem
Regular speakers at Meet Magento and Magento Association events
Industry leaders in Magento performance, security and checkout
A Platform That Grows With You
Magento Open Source doesn’t limit your future. It sets the foundation for it—with a seamless upgrade path to Adobe Commerce when you're ready to evolve.
Upgrade planning and technical alignment
Adobe Commerce licensing support
Gradual rollout or one-time migration
Infrastructure and feature migration roadmap
A Platform That Grows With You
A Platform That Grows With You
A Platform That Grows With You
Magento Open Source doesn’t limit your future. It sets the foundation for it—with a seamless upgrade path to Adobe Commerce when you're ready to evolve.
Upgrade planning and technical alignment
Adobe Commerce licensing support
Gradual rollout or one-time migration
Infrastructure and feature migration roadmap
Why GENE?
Magento-first since 2013
More than a decade of delivery and innovation within the Magento ecosystem.
Hyvä-ready and performance-obsessed
We build lightning-fast storefronts using the latest frontend tech.
Trusted contributors
From Bluefoot CMS to Fastlane and beyond, we’ve helped shape the evolution of Magento.
Same senior team, regardless of licence
Our certified architects, devs and QA team bring the same care to Open Source as they do to Adobe Commerce.
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Build with Freedom. Grow with Confidence.
Magento Open Source gives you full control over your code, your stack and your growth.
Whether you’re launching, scaling or futureproofing, we’ll make sure your platform works as hard as you do.
Build with Freedom. Grow with Confidence.
Magento Open Source gives you full control over your code, your stack and your growth.
Whether you’re launching, scaling or futureproofing, we’ll make sure your platform works as hard as you do.
Build with Freedom. Grow with Confidence.
Magento Open Source gives you full control over your code, your stack and your growth.
Whether you’re launching, scaling or futureproofing, we’ll make sure your platform works as hard as you do.
Build with Freedom. Grow with Confidence.
Magento Open Source gives you full control over your code, your stack and your growth.
Whether you’re launching, scaling or futureproofing, we’ll make sure your platform works as hard as you do.
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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL
© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL