Experience-led insight

Real Insights.
Real Priorities

To build a meaningful picture of where eCommerce is headed, we surveyed decision-makers from a diverse range of businesses.

This includes retailers, wholesalers, distributors, and manufacturers operating across multiple sectors and revenue bands.

Discover what's inside.

Don’t Just Move. Move Forward.

Don’t Just Move. Move Forward.

Don’t Just Move. Move Forward.

A snapshot of the strategies, priorities, and pressures shaping eCommerce, backed by data, expert insight and first-hand stories.

💡 Insights from 50 ecommerce leaders
Real-world experiences, strategies, and results

📊 38 pages of analysis
Tightly written, visually presented, and data-backed

30+ questions answered
Covering performance, platforms, people, and plans

🎙️9 interviews with brands & tech partners
Practical takeaways from those doing the work

📈 What drove success
From smart investments to marketing mix evolution

🤖 Where AI is actually adding value
Hint: it’s not replacing your team

eCommerce is evolving.
Are you keeping up?

GENE Commerce is a world-renowned Adobe Commerce and Magento agency. Since 2013, we’ve partnered with ambitious merchants across B2B, B2C and DTC, helping them build, stabilise, and scale their digital operations. From complex catalogue design to multi-site rollouts, from checkout optimisation to Unlimited Support, we deliver engineered solutions that ensure your business grows.

B2B eCommerce without the roadblocks
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