Real Insights. Real Priorities

Real Insights. Real Priorities

We surveyed and interviewed eCommerce decision-makers across retail, B2B, and DTC. The result?

A brutally honest snapshot of what’s working, what’s not, and what’s coming next.
We surveyed and interviewed eCommerce decision-makers across retail, B2B, and DTC. The result? A brutally honest snapshot of what’s working, what’s not, and what’s coming next.

Real Insights. Real Priorities

We surveyed and interviewed eCommerce decision-makers across retail, B2B, and DTC. The result?

A brutally honest snapshot of what’s working, what’s not, and what’s coming next.

Real Insights.
Real Priorities

We surveyed and interviewed eCommerce decision-makers across retail, B2B, and DTC. The result?

A brutally honest snapshot of what’s working, what’s not, and what’s coming next.

Discover what's inside.

Don’t Just Move. Move Forward.

Don’t Just Move. Move Forward.

Don’t Just Move. Move Forward.

A snapshot of the strategies, priorities, and pressures shaping eCommerce in 2025, backed by data, expert insight and first-hand stories.

💡 Insights from 50 ecommerce leaders
Real-world experiences, strategies, and results

📊 38 pages of analysis
Tightly written, visually presented, and data-backed

30+ questions answered
Covering performance, platforms, people, and plans

🎙️9 interviews with brands & tech partners
Practical takeaways from those doing the work

🫤 Where pressure was felt in 2024
Top priorities for 2025

📈 What drove success
From smart investments to marketing mix evolution

🤖 Where AI is actually adding value
Hint: it’s not replacing your team

…and more.

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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL