Personalisation That Performs: Our “Fresh Relevance” Lunch & Learn with Dotdigital
Last week, we welcomed Dotdigital to GENE HQ in Brighton for a laid-back Lunch & Learn session. Partner Manager, Roscoe Brown and Enterprise Account Executive, Tash Halligan joined us for a deep dive into customer engagement, smarter targeting and how Fresh Relevance helps make it all happen. The vibe? Informal, insightful, and packed with ideas for doing personalisation better.
So… what is Fresh Relevance?
Fresh Relevance is Dotdigital’s personalisation and optimisation platform. Think real-time data, dynamic content, clever targeting, and genuinely useful automation. It connects the dots between what customers do and what they see - across email, web and SMS.
From product recommendations and cart reminders to live social proof and behaviour-based content blocks, it gives brands the tools to create moments that actually matter.
Why it works for our clients
We believe personalisation is a core part of what we call Level 5 eCommerce, where every touchpoint reflects your strategy, your brand and your customers’ expectations.
Our partnership with Dotdigital means we can help merchants build smarter, more connected journeys - from first visit to repeat purchase. No more one-size-fits-all. Just tailored experiences that convert.
Whether it's improving product discovery, nudging abandoned carts, or delivering offers that actually make sense, Fresh Relevance does the heavy lifting behind the scenes, while your brand stays front and centre.
Combine that with GENE’s Adobe Commerce expertise, and you’ve got a personalisation powerhouse.
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Want to know more?
If you’re looking to increase conversion, boost AOV, or just get more from your customer data - Fresh Relevance is well worth a look.
We’re continuing to collaborate with Dotdigital to help ambitious brands evolve their personalisation game and make every message count.
We’re always up for talking strategy (and lunch).
Author
Charles Darwin
Charles Darwin - yes, that Darwin - has swapped finches for funnels and HMS Beagle for a blazing-fast headless build. Still partial to the odd voyage, he spends his days decoding user behaviour, mapping the evolutionary stages of underperforming platforms, and muttering about “Level 5” like it’s the Galápagos of growth.
His approach? Meticulous. Experimental. Occasionally feral.
He’s still studying adaptation, just now it’s checkout flows and not beak shapes. And while survival of the fittest still applies, Darwin's new thesis is this: eCommerce species don’t go extinct - they just replatform.
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