Edge Delivery Services

Performance-first commerce.
Delivered at the edge.

Blazing fast. Content smart. Composable by design.

Adobe Edge Delivery Services (EDS) is the next generation of content delivery.

It's engineered to maximise performance, streamline content operations, and future-proof your Adobe Commerce storefront. Whether you're building headless, enhancing personalisation, or simply want your site to load faster than the competition, EDS is how you stay ahead.

We're already delivering Edge-first commerce. From Hyvä frontends to custom CMS integrations and Lighthouse-compliant builds, we know how to architect and optimise Adobe Commerce stores to take full advantage of Edge Delivery.

It's engineered to maximise performance, streamline content operations, and future-proof your Adobe Commerce storefront. Whether you're building headless, enhancing personalisation, or simply want your site to load faster than the competition, EDS is how you stay ahead.

We're already delivering Edge-first commerce. From Hyvä frontends to custom CMS integrations and Lighthouse-compliant builds, we know how to architect and optimise Adobe Commerce stores to take full advantage of Edge Delivery.

When Edge Delivery Services make sense:

  • 1
    Fast
    Blazing-fast load times and top Core Web Vitals scores.
  • 2
    Composable
    Decouple your content and commerce, seamlessly.
  • 3
    Empowering
    Give content teams real-time control without dev bottlenecks.
  • 4
    Optimised
    Edge-ready delivery improves SEO, UX and conversion.
  • 5
    Developer-friendly
    Modern dev stack with CI/CD pipelines and live preview.
  • 6
    Future-proof
    Headless ready. CDN-native. Built for what’s next.
  • 1
    Fast
    Blazing-fast load times and top Core Web Vitals scores.
  • 2
    Composable
    Decouple your content and commerce, seamlessly.
  • 3
    Empowering
    Give content teams real-time control without dev bottlenecks.
  • 4
    Optimised
    Edge-ready delivery improves SEO, UX and conversion.
  • 5
    Developer-friendly
    Modern dev stack with CI/CD pipelines and live preview.
  • 6
    Future-proof
    Headless ready. CDN-native. Built for what’s next.

What We Deliver

Performance Architecture & Frontend Builds

We design and build Adobe Commerce storefronts to load fast, rank better and convert more, especially for content-heavy sites.
  • Hyvä, React, or EDS-optimised frontend architectures

  • Core Web Vitals-first page design

  • CDN-native content delivery via Adobe’s Edge network

  • Real-time publishing with built-in caching and preview

  • Accessibility and mobile performance as standard

Performance Architecture & Frontend Builds

We design and build Adobe Commerce storefronts to load fast, rank better and convert more, especially for content-heavy sites.
  • Hyvä, React, or EDS-optimised frontend architectures

  • Core Web Vitals-first page design

  • CDN-native content delivery via Adobe’s Edge network

  • Real-time publishing with built-in caching and preview

  • Accessibility and mobile performance as standard

Performance Architecture & Frontend Builds

Performance Architecture & Frontend Builds

Composable Content & CMS Integration

Edge Delivery Services unlocks a smarter approach to managing content, enabling content teams and ecommerce to operate in parallel.
  • Integrations with AEM, Storyblok, Contentful and headless CMS

  • Authoring environments with live preview and role-based permissions

  • Content slots tied to commerce templates

  • Native support for markdown and structured content

  • Editable experiences with decoupled release management

Composable Content & CMS Integration

Edge Delivery Services unlocks a smarter approach to managing content, enabling content teams and ecommerce to operate in parallel.
  • Integrations with AEM, Storyblok, Contentful and headless CMS

  • Authoring environments with live preview and role-based permissions

  • Content slots tied to commerce templates

  • Native support for markdown and structured content

  • Editable experiences with decoupled release management

Composable Content & CMS Integration

Composable Content & CMS Integration

Developer Experience & Workflow Efficiency

EDS is built for developers too, with tools that improve velocity, reduce errors, and support scalable development practices.
  • Git-based CI/CD with branch-level previews

  • API-first templating for reusable components

  • Edge Function support for dynamic rendering

  • Integrated with Adobe’s Cloud Services and App Builder

  • Dev-ready boilerplates and Adobe SDK support

Developer Experience & Workflow Efficiency

EDS is built for developers too, with tools that improve velocity, reduce errors, and support scalable development practices.
  • Git-based CI/CD with branch-level previews

  • API-first templating for reusable components

  • Edge Function support for dynamic rendering

  • Integrated with Adobe’s Cloud Services and App Builder

  • Dev-ready boilerplates and Adobe SDK support

Developer Experience & Workflow Efficiency

Developer Experience & Workflow Efficiency

Optimisation for SEO, UX & Conversion

Better speed. Better ranking. Better experience. Edge-first delivery means everything from first byte to first paint is engineered for performance.
  • Static rendering of content + dynamic commerce hooks

  • Fast Time to First Byte (TTFB) and Largest Contentful Paint (LCP)

  • Streamlined interactivity and render-blocking reduction

  • Improved crawlability for SEO-heavy pages

  • Seamless transitions from marketing to transactional experiences

Optimisation for SEO, UX & Conversion

Better speed. Better ranking. Better experience. Edge-first delivery means everything from first byte to first paint is engineered for performance.
  • Static rendering of content + dynamic commerce hooks

  • Fast Time to First Byte (TTFB) and Largest Contentful Paint (LCP)

  • Streamlined interactivity and render-blocking reduction

  • Improved crawlability for SEO-heavy pages

  • Seamless transitions from marketing to transactional experiences

Optimisation for SEO, UX & Conversion

Optimisation for SEO, UX & Conversion

Why GENE?

Edge-first builds in production

We design storefronts that meet Adobe’s Edge standards out of the box.

Real-world integration experience

We know how to balance Edge Delivery with existing platform complexity.

Strategic Adobe partner

Recognised for early innovation in composable, cloud-native commerce.

Enterprise-proven performance

Trusted by brands where milliseconds matter, from conversion to SEO.

Make Speed Your Competitive Edge

Adobe Edge Delivery Services gives you performance, flexibility and scalability, without compromise.

We’ll help you build, optimise and evolve your storefront at the edge.

Make Speed Your Competitive Edge

Adobe Edge Delivery Services gives you performance, flexibility and scalability, without compromise.

We’ll help you build, optimise and evolve your storefront at the edge.

Make Speed Your Competitive Edge

Adobe Edge Delivery Services gives you performance, flexibility and scalability, without compromise.

We’ll help you build, optimise and evolve your storefront at the edge.

Make Speed Your Competitive Edge

Adobe Edge Delivery Services gives you performance, flexibility and scalability, without compromise.

We’ll help you build, optimise and evolve your storefront at the edge.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL