Performance-first commerce.
Delivered at the edge.
Blazing fast. Content smart. Composable by design.
Adobe Edge Delivery Services (EDS) is the next generation of content delivery.
It's engineered to maximise performance, streamline content operations, and future-proof your Adobe Commerce storefront. Whether you're building headless, enhancing personalisation, or simply want your site to load faster than the competition, EDS is how you stay ahead.
We're already delivering Edge-first commerce. From Hyvä frontends to custom CMS integrations and Lighthouse-compliant builds, we know how to architect and optimise Adobe Commerce stores to take full advantage of Edge Delivery.
It's engineered to maximise performance, streamline content operations, and future-proof your Adobe Commerce storefront. Whether you're building headless, enhancing personalisation, or simply want your site to load faster than the competition, EDS is how you stay ahead.
We're already delivering Edge-first commerce. From Hyvä frontends to custom CMS integrations and Lighthouse-compliant builds, we know how to architect and optimise Adobe Commerce stores to take full advantage of Edge Delivery.
When Edge Delivery Services make sense:
1
Fast
Blazing-fast load times and top Core Web Vitals scores.
2
Composable
Decouple your content and commerce, seamlessly.
3
Empowering
Give content teams real-time control without dev bottlenecks.
4
Optimised
Edge-ready delivery improves SEO, UX and conversion.
5
Developer-friendly
Modern dev stack with CI/CD pipelines and live preview.
6
Future-proof
Headless ready. CDN-native. Built for what’s next.
1
Fast
Blazing-fast load times and top Core Web Vitals scores.
2
Composable
Decouple your content and commerce, seamlessly.
3
Empowering
Give content teams real-time control without dev bottlenecks.
4
Optimised
Edge-ready delivery improves SEO, UX and conversion.
5
Developer-friendly
Modern dev stack with CI/CD pipelines and live preview.
6
Future-proof
Headless ready. CDN-native. Built for what’s next.
What We Deliver
Performance Architecture & Frontend Builds
We design and build Adobe Commerce storefronts to load fast, rank better and convert more, especially for content-heavy sites.
Hyvä, React, or EDS-optimised frontend architectures
Core Web Vitals-first page design
CDN-native content delivery via Adobe’s Edge network
Real-time publishing with built-in caching and preview
Accessibility and mobile performance as standard
Performance Architecture & Frontend Builds
Performance Architecture & Frontend Builds
Composable Content & CMS Integration
Edge Delivery Services unlocks a smarter approach to managing content, enabling content teams and ecommerce to operate in parallel.
Integrations with AEM, Storyblok, Contentful and headless CMS
Authoring environments with live preview and role-based permissions
Content slots tied to commerce templates
Native support for markdown and structured content
Editable experiences with decoupled release management
Composable Content & CMS Integration
Composable Content & CMS Integration
Developer Experience & Workflow Efficiency
EDS is built for developers too, with tools that improve velocity, reduce errors, and support scalable development practices.
Git-based CI/CD with branch-level previews
API-first templating for reusable components
Edge Function support for dynamic rendering
Integrated with Adobe’s Cloud Services and App Builder
Dev-ready boilerplates and Adobe SDK support
Developer Experience & Workflow Efficiency
Developer Experience & Workflow Efficiency
Optimisation for SEO, UX & Conversion
Better speed. Better ranking. Better experience. Edge-first delivery means everything from first byte to first paint is engineered for performance.
Static rendering of content + dynamic commerce hooks
Fast Time to First Byte (TTFB) and Largest Contentful Paint (LCP)
Streamlined interactivity and render-blocking reduction
Improved crawlability for SEO-heavy pages
Seamless transitions from marketing to transactional experiences
Optimisation for SEO, UX & Conversion
Optimisation for SEO, UX & Conversion
Why GENE?
Edge-first builds in production
We design storefronts that meet Adobe’s Edge standards out of the box.
Real-world integration experience
We know how to balance Edge Delivery with existing platform complexity.
Strategic Adobe partner
Recognised for early innovation in composable, cloud-native commerce.
Enterprise-proven performance
Trusted by brands where milliseconds matter, from conversion to SEO.
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Make Speed Your Competitive Edge
Adobe Edge Delivery Services gives you performance, flexibility and scalability, without compromise.
We’ll help you build, optimise and evolve your storefront at the edge.
Make Speed Your Competitive Edge
Adobe Edge Delivery Services gives you performance, flexibility and scalability, without compromise.
We’ll help you build, optimise and evolve your storefront at the edge.
Make Speed Your Competitive Edge
Adobe Edge Delivery Services gives you performance, flexibility and scalability, without compromise.
We’ll help you build, optimise and evolve your storefront at the edge.
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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL
© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL