Enterprise commerce.
Engineered for evolution.
Enterprise commerce. Engineered for evolution.
Designed to serve the most demanding
commerce operations on the planet.
Adobe Commerce is the engine behind some of the world’s most ambitious digital commerce strategies.
Built for scale, customisation and performance, Adobe Commerce empowers brands to create experiences that convert, retain, and grow.
At GENE, Adobe Commerce is our core expertise. It’s in our DNA. As one of a select few Adobe Partners - and with over 30 certified experts on the team - we’ve delivered Adobe Commerce solutions for some of the most complex and high-growth businesses in the market. From subscription brands to global B2B rollouts, we help ambitious businesses unlock every ounce of value from the Adobe stack.
Built for scale, customisation and performance, Adobe Commerce empowers brands to create experiences that convert, retain, and grow.
At GENE, Adobe Commerce is our core expertise. It’s in our DNA. As one of a select few Adobe Partners - and with over 30 certified experts on the team - we’ve delivered Adobe Commerce solutions for some of the most complex and high-growth businesses in the market. From subscription brands to global B2B rollouts, we help ambitious businesses unlock every ounce of value from the Adobe stack.
When Adobe Commerce makes sense:
1
Outgrown
Basic platforms can’t handle your scale or complexity.
2
Flexible
Custom logic, pricing or workflows?
Adobe handles it.3
Controlled
Build the checkout, UX and performance you want.
4
Global
Run brands, regions, and currencies from one platform.
5
Integrated
Seamlessly connect with your ERP, CDP, PSP and more.
6
Scalable
Adobe grows with you - secure, stable, and future-ready.
1
Outgrown
Basic platforms can’t handle your scale or complexity.
2
Flexible
Custom logic, pricing or workflows?
Adobe handles it.3
Controlled
Build the checkout, UX and performance you want.
4
Global
Run brands, regions, and currencies from one platform.
5
Integrated
Seamlessly connect with your ERP, CDP, PSP and more.
6
Scalable
Adobe grows with you - secure, stable, and future-ready.
What We Deliver
Full Build, Replatform & Rescue Projects
From greenfield builds to complex migrations, we’ve delivered Adobe Commerce sites that support £50m+ revenue businesses and global operations. We’ve taken over failed projects, transformed legacy setups, and built from zero—with industry-leading uptime and rollout speed.
Project rescue and code refactoring
Complex data migration and replatforms from Salesforce, Shopify Plus and Magento Open Source
Robust DevOps and CI/CD pipelines
Blue/green deployment architecture
ISO 9001 and 27001 certified project deliveryand data structure. Then we give you the plan: timelines, technical risks, and what to expect.
Full Build, Replatform & Rescue Projects
Full Build, Replatform & Rescue Projects
From greenfield builds to complex migrations, we’ve delivered Adobe Commerce sites that support £50m+ revenue businesses and global operations. We’ve taken over failed projects, transformed legacy setups, and built from zero—with industry-leading uptime and rollout speed.
Project rescue and code refactoring
Complex data migration and replatforms from Salesforce, Shopify Plus and Magento Open Source
Robust DevOps and CI/CD pipelines
Blue/green deployment architecture
ISO 9001 and 27001 certified project deliveryand data structure. Then we give you the plan: timelines, technical risks, and what to expect.
Full Build, Replatform & Rescue Projects
Multi-Site, Multi-Language, Multi-Region
We design for global scale—supporting regional content, localised promotions, and tailored user journeys across multiple territories and business units.
Multi-store architecture for international rollouts
Region-specific catalogues, currencies, tax and compliance
Multi-brand and franchise frameworks
Seamless deployment and governance models for scaling digital teams
Multi-Site, Multi-Language, Multi-Region
Multi-Site, Multi-Language, Multi-Region
We design for global scale—supporting regional content, localised promotions, and tailored user journeys across multiple territories and business units.
Multi-store architecture for international rollouts
Region-specific catalogues, currencies, tax and compliance
Multi-brand and franchise frameworks
Seamless deployment and governance models for scaling digital teams
Multi-Site, Multi-Language, Multi-Region
B2B & Complex Commerce Logic
Adobe Commerce’s B2B suite is powerful—but it needs tailoring to your business. We engineer systems that support real-world complexity, from self-service portals to multi-tiered pricing engines.
Quoting, requisition, and corporate account structures
Role-based access and workflows
Punchout and EDI integration
Customer-specific pricing, product visibility and contract logic
Custom portal UX and API-first admin tools
B2B & Complex Commerce Logic
B2B & Complex Commerce Logic
Adobe Commerce’s B2B suite is powerful—but it needs tailoring to your business. We engineer systems that support real-world complexity, from self-service portals to multi-tiered pricing engines.
Quoting, requisition, and corporate account structures
Role-based access and workflows
Punchout and EDI integration
Customer-specific pricing, product visibility and contract logic
Custom portal UX and API-first admin tools
B2B & Complex Commerce Logic
Subscriptions, Loyalty & Retention Features
GENE has carved a niche delivering flexible, conversion-driven subscription experiences with real impact. Our builds are optimised to increase LTV, reduce churn, and put the customer in control.
Customisable subscription UX
Easy skip/pause/edit features
Loyalty programme integrations (Yotpo, Loyalty Lion)
RFM segmentation and retention automation
Real-time tracking and dashboard analytics
Subscriptions, Loyalty & Retention Features
Subscriptions, Loyalty & Retention Features
GENE has carved a niche delivering flexible, conversion-driven subscription experiences with real impact. Our builds are optimised to increase LTV, reduce churn, and put the customer in control.
Customisable subscription UX
Easy skip/pause/edit features
Loyalty programme integrations (Yotpo, Loyalty Lion)
RFM segmentation and retention automation
Real-time tracking and dashboard analytics
Subscriptions, Loyalty & Retention Features
Composable & Headless Commerce
For brands ready to decouple and scale, we architect headless builds using Adobe Commerce as the engine—ensuring performance, flexibility, and freedom from frontend constraints.
Adobe Commerce + Hyvä or custom React frontends
Headless CMS integration (AEM, Storyblok, Contentful)
API-first architecture with App Builder and GraphQL
Performance-led frontend builds for Core Web Vitals compliance
Edge-first delivery with CDN optimisation (Fastly, Cloudflare)
Composable & Headless Commerce
Composable & Headless Commerce
For brands ready to decouple and scale, we architect headless builds using Adobe Commerce as the engine—ensuring performance, flexibility, and freedom from frontend constraints.
Adobe Commerce + Hyvä or custom React frontends
Headless CMS integration (AEM, Storyblok, Contentful)
API-first architecture with App Builder and GraphQL
Performance-led frontend builds for Core Web Vitals compliance
Edge-first delivery with CDN optimisation (Fastly, Cloudflare)
Composable & Headless Commerce
Performance, Experimentation & Personalisation
Adobe Commerce is a platform for growth—but only when it's properly tuned. We ensure your store is fast, measurable and built for continuous improvement.
Page speed optimisation (Core Web Vitals, Lighthouse)
Adobe Target & Analytics configuration
Advanced testing frameworks (CRO, A/B, MVT)
Dynamic merchandising and product recommendations
Real-time personalisation using Adobe Real-Time CDP
Performance, Experimentation & Personalisation
Performance, Experimentation & Personalisation
Adobe Commerce is a platform for growth—but only when it's properly tuned. We ensure your store is fast, measurable and built for continuous improvement.
Page speed optimisation (Core Web Vitals, Lighthouse)
Adobe Target & Analytics configuration
Advanced testing frameworks (CRO, A/B, MVT)
Dynamic merchandising and product recommendations
Real-time personalisation using Adobe Real-Time CDP
Performance, Experimentation & Personalisation
Upgrades, Patching & Always-On Support
Enterprise brands can’t afford downtime. GENE’s Unlimited Support model means your site is continuously maintained, patched, and enhanced—without dev hours running out.
Near-zero downtime deployment pipelines
Automated testing suites and visual regression testing
24/7 monitoring and alerting
Proactive patching within 48 hours of release
Roadmap support and quarterly business reviews
Upgrades, Patching & Always-On Support
Upgrades, Patching & Always-On Support
Enterprise brands can’t afford downtime. GENE’s Unlimited Support model means your site is continuously maintained, patched, and enhanced—without dev hours running out.
Near-zero downtime deployment pipelines
Automated testing suites and visual regression testing
24/7 monitoring and alerting
Proactive patching within 48 hours of release
Roadmap support and quarterly business reviews
Upgrades, Patching & Always-On Support
Why GENE?
Adobe Partner & Commerce Specialised agency
We’re in the top tier of Adobe’s global partner network—certified, audited, and recommended.
30+ Adobe certifications
Our developers, architects, strategists and QA team are all certified Adobe specialists. Because details matter.
Innovation recognised by Adobe
We built Bluefoot CMS (now PageBuilder) and co-developed Fastlane with PayPal.
Enterprise proven
From complex subscription logic to global commerce rollouts, our platforms don’t crack under pressure.
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Ready to Make Adobe Commerce Work Harder?
Your roadmap. Your edge. Your evolution.
We design, optimise, and evolve Adobe Commerce platforms that deliver measurable results at scale.
Ready to Make Adobe Commerce Work Harder?
Your roadmap. Your edge. Your evolution.
We design, optimise, and evolve Adobe Commerce platforms that deliver measurable results at scale.
Ready to Make Adobe Commerce Work Harder?
Your roadmap. Your edge. Your evolution.
We design, optimise, and evolve Adobe Commerce platforms that deliver measurable results at scale.
Ready to Make Adobe Commerce Work Harder?
Your roadmap. Your edge. Your evolution.
We design, optimise, and evolve Adobe Commerce platforms that deliver measurable results at scale.
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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL
© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL