Enterprise commerce.
Engineered for evolution.

Enterprise commerce. Engineered for evolution.

Designed to serve the most demanding
commerce operations on the planet.

Adobe Commerce is the engine behind some of the world’s most ambitious digital commerce strategies.

Built for scale, customisation and performance, Adobe Commerce empowers brands to create experiences that convert, retain, and grow.

At GENE, Adobe Commerce is our core expertise. It’s in our DNA. As one of a select few Adobe Partners - and with over 30 certified experts on the team - we’ve delivered Adobe Commerce solutions for some of the most complex and high-growth businesses in the market. From subscription brands to global B2B rollouts, we help ambitious businesses unlock every ounce of value from the Adobe stack.

Built for scale, customisation and performance, Adobe Commerce empowers brands to create experiences that convert, retain, and grow.

At GENE, Adobe Commerce is our core expertise. It’s in our DNA. As one of a select few Adobe Partners - and with over 30 certified experts on the team - we’ve delivered Adobe Commerce solutions for some of the most complex and high-growth businesses in the market. From subscription brands to global B2B rollouts, we help ambitious businesses unlock every ounce of value from the Adobe stack.

When Adobe Commerce makes sense:

  • 1
    Outgrown
    Basic platforms can’t handle your scale or complexity.
  • 2
    Flexible
    Custom logic, pricing or workflows?
    Adobe handles it.
  • 3
    Controlled
    Build the checkout, UX and performance you want.
  • 4
    Global
    Run brands, regions, and currencies from one platform.
  • 5
    Integrated
    Seamlessly connect with your ERP, CDP, PSP and more.
  • 6
    Scalable
    Adobe grows with you - secure, stable, and future-ready.
  • 1
    Outgrown
    Basic platforms can’t handle your scale or complexity.
  • 2
    Flexible
    Custom logic, pricing or workflows?
    Adobe handles it.
  • 3
    Controlled
    Build the checkout, UX and performance you want.
  • 4
    Global
    Run brands, regions, and currencies from one platform.
  • 5
    Integrated
    Seamlessly connect with your ERP, CDP, PSP and more.
  • 6
    Scalable
    Adobe grows with you - secure, stable, and future-ready.

What We Deliver

Full Build, Replatform & Rescue Projects

From greenfield builds to complex migrations, we’ve delivered Adobe Commerce sites that support £50m+ revenue businesses and global operations. We’ve taken over failed projects, transformed legacy setups, and built from zero—with industry-leading uptime and rollout speed.
  • Project rescue and code refactoring

  • Complex data migration and replatforms from Salesforce, Shopify Plus and Magento Open Source

  • Robust DevOps and CI/CD pipelines

  • Blue/green deployment architecture

  • ISO 9001 and 27001 certified project deliveryand data structure. Then we give you the plan: timelines, technical risks, and what to expect.

Full Build, Replatform & Rescue Projects

Full Build, Replatform & Rescue Projects

From greenfield builds to complex migrations, we’ve delivered Adobe Commerce sites that support £50m+ revenue businesses and global operations. We’ve taken over failed projects, transformed legacy setups, and built from zero—with industry-leading uptime and rollout speed.
  • Project rescue and code refactoring

  • Complex data migration and replatforms from Salesforce, Shopify Plus and Magento Open Source

  • Robust DevOps and CI/CD pipelines

  • Blue/green deployment architecture

  • ISO 9001 and 27001 certified project deliveryand data structure. Then we give you the plan: timelines, technical risks, and what to expect.

Full Build, Replatform & Rescue Projects

Multi-Site, Multi-Language, Multi-Region

We design for global scale—supporting regional content, localised promotions, and tailored user journeys across multiple territories and business units.
  • Multi-store architecture for international rollouts

  • Region-specific catalogues, currencies, tax and compliance

  • Multi-brand and franchise frameworks

  • Seamless deployment and governance models for scaling digital teams

Multi-Site, Multi-Language, Multi-Region

Multi-Site, Multi-Language, Multi-Region

We design for global scale—supporting regional content, localised promotions, and tailored user journeys across multiple territories and business units.
  • Multi-store architecture for international rollouts

  • Region-specific catalogues, currencies, tax and compliance

  • Multi-brand and franchise frameworks

  • Seamless deployment and governance models for scaling digital teams

Multi-Site, Multi-Language, Multi-Region

B2B & Complex Commerce Logic

Adobe Commerce’s B2B suite is powerful—but it needs tailoring to your business. We engineer systems that support real-world complexity, from self-service portals to multi-tiered pricing engines.
  • Quoting, requisition, and corporate account structures

  • Role-based access and workflows

  • Punchout and EDI integration

  • Customer-specific pricing, product visibility and contract logic

  • Custom portal UX and API-first admin tools

B2B & Complex Commerce Logic

B2B & Complex Commerce Logic

Adobe Commerce’s B2B suite is powerful—but it needs tailoring to your business. We engineer systems that support real-world complexity, from self-service portals to multi-tiered pricing engines.
  • Quoting, requisition, and corporate account structures

  • Role-based access and workflows

  • Punchout and EDI integration

  • Customer-specific pricing, product visibility and contract logic

  • Custom portal UX and API-first admin tools

B2B & Complex Commerce Logic

Subscriptions, Loyalty & Retention Features

GENE has carved a niche delivering flexible, conversion-driven subscription experiences with real impact. Our builds are optimised to increase LTV, reduce churn, and put the customer in control.
  • Customisable subscription UX

  • Easy skip/pause/edit features

  • Loyalty programme integrations (Yotpo, Loyalty Lion)

  • RFM segmentation and retention automation

  • Real-time tracking and dashboard analytics

Subscriptions, Loyalty & Retention Features

Subscriptions, Loyalty & Retention Features

GENE has carved a niche delivering flexible, conversion-driven subscription experiences with real impact. Our builds are optimised to increase LTV, reduce churn, and put the customer in control.
  • Customisable subscription UX

  • Easy skip/pause/edit features

  • Loyalty programme integrations (Yotpo, Loyalty Lion)

  • RFM segmentation and retention automation

  • Real-time tracking and dashboard analytics

Subscriptions, Loyalty & Retention Features

Composable & Headless Commerce

For brands ready to decouple and scale, we architect headless builds using Adobe Commerce as the engine—ensuring performance, flexibility, and freedom from frontend constraints.
  • Adobe Commerce + Hyvä or custom React frontends

  • Headless CMS integration (AEM, Storyblok, Contentful)

  • API-first architecture with App Builder and GraphQL

  • Performance-led frontend builds for Core Web Vitals compliance

  • Edge-first delivery with CDN optimisation (Fastly, Cloudflare)

Composable & Headless Commerce

Composable & Headless Commerce

For brands ready to decouple and scale, we architect headless builds using Adobe Commerce as the engine—ensuring performance, flexibility, and freedom from frontend constraints.
  • Adobe Commerce + Hyvä or custom React frontends

  • Headless CMS integration (AEM, Storyblok, Contentful)

  • API-first architecture with App Builder and GraphQL

  • Performance-led frontend builds for Core Web Vitals compliance

  • Edge-first delivery with CDN optimisation (Fastly, Cloudflare)

Composable & Headless Commerce

Performance, Experimentation & Personalisation

Adobe Commerce is a platform for growth—but only when it's properly tuned. We ensure your store is fast, measurable and built for continuous improvement.
  • Page speed optimisation (Core Web Vitals, Lighthouse)

  • Adobe Target & Analytics configuration

  • Advanced testing frameworks (CRO, A/B, MVT)

  • Dynamic merchandising and product recommendations

  • Real-time personalisation using Adobe Real-Time CDP

Performance, Experimentation & Personalisation

Performance, Experimentation & Personalisation

Adobe Commerce is a platform for growth—but only when it's properly tuned. We ensure your store is fast, measurable and built for continuous improvement.
  • Page speed optimisation (Core Web Vitals, Lighthouse)

  • Adobe Target & Analytics configuration

  • Advanced testing frameworks (CRO, A/B, MVT)

  • Dynamic merchandising and product recommendations

  • Real-time personalisation using Adobe Real-Time CDP

Performance, Experimentation & Personalisation

Upgrades, Patching & Always-On Support

Enterprise brands can’t afford downtime. GENE’s Unlimited Support model means your site is continuously maintained, patched, and enhanced—without dev hours running out.
  • Near-zero downtime deployment pipelines

  • Automated testing suites and visual regression testing

  • 24/7 monitoring and alerting

  • Proactive patching within 48 hours of release

  • Roadmap support and quarterly business reviews

Upgrades, Patching & Always-On Support

Upgrades, Patching & Always-On Support

Enterprise brands can’t afford downtime. GENE’s Unlimited Support model means your site is continuously maintained, patched, and enhanced—without dev hours running out.
  • Near-zero downtime deployment pipelines

  • Automated testing suites and visual regression testing

  • 24/7 monitoring and alerting

  • Proactive patching within 48 hours of release

  • Roadmap support and quarterly business reviews

Upgrades, Patching & Always-On Support

Why GENE?

Adobe Partner & Commerce Specialised agency

We’re in the top tier of Adobe’s global partner network—certified, audited, and recommended.

30+ Adobe certifications

Our developers, architects, strategists and QA team are all certified Adobe specialists. Because details matter.

Innovation recognised by Adobe

We built Bluefoot CMS (now PageBuilder) and co-developed Fastlane with PayPal.

Enterprise proven

From complex subscription logic to global commerce rollouts, our platforms don’t crack under pressure.

Ready to Make Adobe Commerce Work Harder?

Your roadmap. Your edge. Your evolution.

We design, optimise, and evolve Adobe Commerce platforms that deliver measurable results at scale.

Ready to Make Adobe Commerce Work Harder?

Your roadmap. Your edge. Your evolution.

We design, optimise, and evolve Adobe Commerce platforms that deliver measurable results at scale.

Ready to Make Adobe Commerce Work Harder?

Your roadmap. Your edge. Your evolution.

We design, optimise, and evolve Adobe Commerce platforms that deliver measurable results at scale.

Ready to Make Adobe Commerce Work Harder?

Your roadmap. Your edge. Your evolution.

We design, optimise, and evolve Adobe Commerce platforms that deliver measurable results at scale.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL