Platforms & Technology

Adobe App Builder

Extend Adobe Commerce.
Without limits.

Cloud-native. Commerce-centric. Built for speed.

Adobe App Builder is the serverless development platform that allows brands to build powerful custom applications on top of Adobe Commerce without touching core code.

It’s designed for fast, flexible, cloud-native commerce, giving enterprise teams the freedom to create new features, services and system integrations that scale with their business.

At GENE, we were among the first agencies in the world to build real-world App Builder integrations, including the official Braintree by PayPal integration showcased at Adobe Summit. From middleware services to admin tools and custom connectors, we’re helping brands take full advantage of Adobe’s composable commerce vision.

It’s designed for fast, flexible, cloud-native commerce, giving enterprise teams the freedom to create new features, services and system integrations that scale with their business.

At GENE, we were among the first agencies in the world to build real-world App Builder integrations, including the official Braintree by PayPal integration showcased at Adobe Summit. From middleware services to admin tools and custom connectors, we’re helping brands take full advantage of Adobe’s composable commerce vision.

Get more from Adobe App Builder
Get more from Adobe App Builder
Get more from Adobe App Builder

When Adobe App Builder makes sense:

  • 1
    Flexible
    Build what you need without changing core code.
  • 2
    Composable
    Perfect for modern, decoupled tech stacks.
  • 3
    Integrated
    Sync your ERP, PIM, CRM or PSP with custom APIs.
  • 4
    Efficient
    Faster dev cycles and cleaner separation of concerns.
  • 5
    Scalable
    Serverless architecture that grows with demand.
  • 6
    Future-ready
    Adobe’s strategic foundation for innovation and extensibility.
  • 1
    Flexible
    Build what you need without changing core code.
  • 2
    Composable
    Perfect for modern, decoupled tech stacks.
  • 3
    Integrated
    Sync your ERP, PIM, CRM or PSP with custom APIs.
  • 4
    Efficient
    Faster dev cycles and cleaner separation of concerns.
  • 5
    Scalable
    Serverless architecture that grows with demand.
  • 6
    Future-ready
    Adobe’s strategic foundation for innovation and extensibility.

What We Deliver

Custom API Services & Middleware

We build lightweight, cloud-native services that bridge your ecommerce stack, without needing brittle workarounds or third-party plugins.

  • Real-time ERP sync (e.g. SAP, Dynamics, NetSuite)

  • PIM integration and product data orchestration

  • CRM and CDP connectors (Salesforce, HubSpot, Adobe RT-CDP)

  • Custom pricing engines, product feeds, or returns logic

  • Admin dashboard widgets and business logic extensions

Custom API Services & Middleware

Custom API Services & Middleware

Faster Feature Development

App Builder enables teams to launch new capabilities fast - without risking code stability or release cycles.

  • Build and deploy features outside the core platform

  • Instant rollback and version control

  • Event-driven triggers and Adobe SDKs

  • Reduce testing surface area by isolating logic

  • Accelerate time-to-market for high-value initiatives

Faster Feature Development

Faster Feature Development

Cloud-Native, Serverless Deployment

No infrastructure to manage. No scaling bottlenecks. App Builder services run securely on Adobe’s native cloud infrastructure.

  • Deployed via Adobe I/O Runtime

  • Secure, scalable and regionally optimised

  • Fully integrated into Adobe Commerce Cloud pipelines

  • Zero server management or hosting cost overhead

Cloud-Native, Serverless Deployment

Cloud-Native, Serverless Deployment

Composable Commerce at Work

App Builder is foundational to composable commerce strategies, letting you decouple, optimise, and innovate faster.

  • Create new services that plug into headless frontends

  • Orchestrate logic across multiple Adobe products

  • Build leaner, smarter architectures without platform risk

  • Support for REST, GraphQL and event-based APIs

  • Ideal for Adobe Commerce as a Cloud Service (SaaS)

Composable Commerce at Work

Composable Commerce at Work

Why GENE?

Adobe-endorsed App Builder pioneers

We were showcased by Adobe for our early App Builder work with Braintree by PayPal.

Composable commerce specialists

Our App Builder work connects the dots across APIs, frontends, and back-office systems.

Certified, connected, committed

30+ Adobe-certified experts. Strategic Adobe partner. Proven innovation track record.

Commerce-native thinking

We don’t just build services. We design for speed, uptime, and measurable ROI.

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Extend Adobe Commerce the Right Way

App Builder makes Adobe Commerce smarter, faster and more scalable.

If you're ready to stop hacking and start innovating, we'll help you extend your platform with cloud-native, composable services that just work.

Extend Adobe Commerce the Right Way

App Builder makes Adobe Commerce smarter, faster and more scalable.

If you're ready to stop hacking and start innovating, we'll help you extend your platform with cloud-native, composable services that just work.

Extend Adobe Commerce the Right Way

App Builder makes Adobe Commerce smarter, faster and more scalable.

If you're ready to stop hacking and start innovating, we'll help you extend your platform with cloud-native, composable services that just work.

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[email protected]

[email protected]

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© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL

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