Extend Adobe Commerce
without limits
Cloud-native custom applications that solve complex needs while keeping your architecture lean and maintainable.
Adobe App Builder is the serverless development platform that allows brands to build powerful custom applications on top of Adobe Commerce without touching core code.
It’s designed for fast, flexible, cloud-native commerce, giving enterprise teams the freedom to create new features, services and system integrations that scale with their business.
At GENE, we were among the first agencies in the world to build real-world App Builder integrations, including the official Braintree by PayPal integration showcased at Adobe Summit. From middleware services to admin tools and custom connectors, we’re helping brands take full advantage of Adobe’s composable commerce vision.
It’s designed for fast, flexible, cloud-native commerce, giving enterprise teams the freedom to create new features, services and system integrations that scale with their business.
At GENE, we were among the first agencies in the world to build real-world App Builder integrations, including the official Braintree by PayPal integration showcased at Adobe Summit. From middleware services to admin tools and custom connectors, we’re helping brands take full advantage of Adobe’s composable commerce vision.
When Adobe App Builder makes sense:
1
Flexible
Build what you need without changing core code.
2
Composable
Perfect for modern, decoupled tech stacks.
3
Integrated
Sync your ERP, PIM, CRM or PSP with custom APIs.
4
Efficient
Faster dev cycles and cleaner separation of concerns.
5
Scalable
Serverless architecture that grows with demand.
6
Future-ready
Adobe’s strategic foundation for innovation and extensibility.
1
Flexible
Build what you need without changing core code.
2
Composable
Perfect for modern, decoupled tech stacks.
3
Integrated
Sync your ERP, PIM, CRM or PSP with custom APIs.
4
Efficient
Faster dev cycles and cleaner separation of concerns.
5
Scalable
Serverless architecture that grows with demand.
6
Future-ready
Adobe’s strategic foundation for innovation and extensibility.
What we deliver
Custom API Services & Middleware
We build lightweight, cloud-native services that bridge your eCommerce stack, without needing brittle workarounds or third-party plugins.
Real-time ERP sync (e.g. SAP, Dynamics, NetSuite)
PIM integration and product data orchestration
CRM and CDP connectors (Salesforce, HubSpot, Adobe RT-CDP)
Custom pricing engines, product feeds, or returns logic
Admin dashboard widgets and business logic extensions
Custom API Services & Middleware
We build lightweight, cloud-native services that bridge your eCommerce stack, without needing brittle workarounds or third-party plugins.
Real-time ERP sync (e.g. SAP, Dynamics, NetSuite)
PIM integration and product data orchestration
CRM and CDP connectors (Salesforce, HubSpot, Adobe RT-CDP)
Custom pricing engines, product feeds, or returns logic
Admin dashboard widgets and business logic extensions
Custom API Services & Middleware
Custom API Services & Middleware
Faster Feature Development
App Builder enables teams to launch new capabilities fast - without risking code stability or release cycles.
Build and deploy features outside the core platform
Instant rollback and version control
Event-driven triggers and Adobe SDKs
Reduce testing surface area by isolating logic
Accelerate time-to-market for high-value initiatives
Faster Feature Development
App Builder enables teams to launch new capabilities fast - without risking code stability or release cycles.
Build and deploy features outside the core platform
Instant rollback and version control
Event-driven triggers and Adobe SDKs
Reduce testing surface area by isolating logic
Accelerate time-to-market for high-value initiatives
Faster Feature Development
Faster Feature Development
Cloud-Native, Serverless Deployment
No infrastructure to manage. No scaling bottlenecks. App Builder services run securely on Adobe’s native cloud infrastructure.
Deployed via Adobe I/O Runtime
Secure, scalable and regionally optimised
Fully integrated into Adobe Commerce Cloud pipelines
Zero server management or hosting cost overhead
Cloud-Native, Serverless Deployment
No infrastructure to manage. No scaling bottlenecks. App Builder services run securely on Adobe’s native cloud infrastructure.
Deployed via Adobe I/O Runtime
Secure, scalable and regionally optimised
Fully integrated into Adobe Commerce Cloud pipelines
Zero server management or hosting cost overhead
Cloud-Native, Serverless Deployment
Cloud-Native, Serverless Deployment
Composable Commerce at Work
App Builder is foundational to composable commerce strategies, letting you decouple, optimise, and innovate faster.
Create new services that plug into headless frontends
Orchestrate logic across multiple Adobe products
Build leaner, smarter architectures without platform risk
Support for REST, GraphQL and event-based APIs
Ideal for Adobe Commerce as a Cloud Service (SaaS)
Composable Commerce at Work
App Builder is foundational to composable commerce strategies, letting you decouple, optimise, and innovate faster.
Create new services that plug into headless frontends
Orchestrate logic across multiple Adobe products
Build leaner, smarter architectures without platform risk
Support for REST, GraphQL and event-based APIs
Ideal for Adobe Commerce as a Cloud Service (SaaS)
Composable Commerce at Work
Composable Commerce at Work
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
Why GENE
Because progress shouldn’t depend on heroics.
Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.
Because bad assumptions cost real money.
We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.
Because the foundations still matter.
Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.
Because we’ve already proven it.
10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.
Ready to Move?
eCommerce evolution starts here.
No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
We Build, Run and Grow
exceptional eCommerce
About Us
Resources
