Checkout is the moment of truth. It’s the part of the journey every customer reaches with intent, but intent isn’t the same as completion. The majority of carts still leak revenue in these final steps, not because the experience is broken, but because it’s quietly underperforming.

At GENE, we’ve developed (pun intended) a reputation for being the Checkout & Payment Experts – whether it’s through our work with PSPs like PayPal and Adyen or integration projects with US payment giants Shift4.

In a recent blog post we revealed that the average cart abandonment rate stands at 70%. With the cost of acquiring new customers rising, it’s vital that your checkout journey is as seamless as possible. And here’s how…