Hyvä Commerce

Modern eCommerce,
built your way

Hyvä Theme

A frontend experience your customers deserve.

Every second a page takes to load, customers make a decision. Slow storefronts lose sales before a product is ever seen. Hyvä exists to fix that, replacing the ageing Magento frontend with something faster, leaner, and built around how customers actually shop. The result is a storefront that loads quickly, converts better, and is easier for your team to manage.

At GENE, we've worked with Hyvä since its earliest days. We use it to power storefronts that perform under real commercial pressure. We don't just implement Hyvä. We contribute to the ecosystem, champion the community, and bring the kind of engineering depth that others cannot match.

Talk to us

Our services

Hyvä Ecosystem

One ecosystem. Three products.

Hyvä Commerce

The full product suite for merchants who want everything working together. It bundles Hyvä Theme, Checkout, and UI with a rebuilt CMS, admin theme refresh, and integrated image editor, all in a single subscription. Modern content management, faster delivery, and a storefront built to perform without compromise.

Hyvä Theme

The product that started it all and the foundation of every Hyvä implementation. A complete replacement for the legacy Luma frontend, built for speed, simplicity, and developer efficiency. The most impactful single investment you can make in your Magento or Adobe Commerce storefront.

Hyvä Checkout

13x faster than the default Luma checkout and built to convert across every device. Fully configurable, with one-step or multi-step flows, leading payment providers supported out of the box. Checkout is where buying decisions are won or lost. Hyvä Checkout makes sure you win them.

Hyvä Commerce

Hyvä Theme

Hyvä Checkout

Different Challenges. Shared Principles.

Three starting points. One way of working.

Frontend Evolution

Your storefront isn't keeping up with your platform.

Adobe Commerce has evolved. Your frontend should too. We help merchants turn better performance into better customer experiences, higher conversion and a platform that's easier to evolve.

Plan your evolution

Luma to Hyvä

Ready to evolve beyond Luma?

Migrating to Hyvä isn't a copy-and-paste exercise. We carefully assess compatibility, rebuild where it matters and deliver a faster storefront without compromising functionality.

Start your transformation

Continuous Performance

You've installed Hyvä.
Now what?

Launching Hyvä is only the beginning. We help merchants continually improve performance, refine the customer experience and make the most of everything the Hyvä ecosystem has to offer.

Regain control of your site

Proven Results

Client Success Stories.

68.5% increase in mobile revenue YoY

A full Hyvä Commerce rebuild that reduced frontend complexity, improved performance and gave Electrical Counter a faster, more scalable eCommerce experience built for long-term growth.

See case studies

68.5% increase in mobile revenue YoY

A full Hyvä Commerce rebuild that reduced frontend complexity, improved performance and gave Electrical Counter a faster, more scalable eCommerce experience built for long-term growth.

See case studies

Why GENE?

We build on Hyvä experience, not Hyvä hype.

Our approach

We backed Hyvä before it was the obvious choice

We adopted Hyvä early, and that commitment means our engineers have more real-world Hyvä delivery experience than virtually any other UK agency.

Performance is imperative

We don't optimise for Lighthouse scores in isolation. We monitor real user data, diagnose behavioural issues, and tie frontend performance directly to revenue impact.

Migration expertise built on real project experience

Moving from Luma to Hyvä is not a lift-and-shift. We've managed these migrations multiple times, and we know how to do it without disrupting live trading.