GENEius Resources
Evidence-led thinking for eCommerce leaders navigating complex platforms,
performance pressure, and constant change.
Evidence-based insights from Adobe Commerce and Magento Open Source
experts who help brands evolve, not just optimise.
GENEius Resources
Evidence-led thinking for eCommerce leaders navigating complex platforms,
performance pressure, and constant change.
Welcome to the rapidly growing library of insights, frameworks, and practical resources from the Adobe Commerce and Magento Open Source specialists behind GENE. Whether you’re planning what’s next or fixing what’s now, you’ll find clear guidance designed to help you make smarter decisions, faster.
Welcome to the rapidly growing library of insights, frameworks, and practical resources from the Adobe Commerce and Magento Open Source specialists behind GENE.
Whether you’re planning what’s next or fixing what’s now, you’ll find clear guidance designed to help you make smarter decisions, faster.
Latest Insights
Just published: our latest two pieces exploring what matters most in GENE life or modern eCommerce right now.
Nov 28, 2025
How We Hire for Culture - Not Just Capability
Strategy
Culture
Nov 26, 2025
How Technical Stability Shapes Commercial Confidence
Strategy
Checkouts & Payments
Subscriptions
Nov 28, 2025
How We Hire for Culture - Not Just Capability
Strategy
Culture
Nov 26, 2025
How Technical Stability Shapes Commercial Confidence
Strategy
Checkouts & Payments
Subscriptions
Nov 14, 2025
Subscriptions That Stick - For All the Right Reasons
Strategy
Checkouts & Payments
Subscriptions
Nov 4, 2025
When the Alarms Sound: What a Good Agency Does When the Worst Happens
Strategy
Unlimited Support
Agency: Clients
Culture
Let's talk checkouts & payments
Checkout is where commercial intent becomes real revenue or quiet abandonment.
In this collection, we explore the practical fixes, performance gains, and experience details that separate high-converting journeys from frustrating ones.
The Checkout Experience Audit: 5 Fixes That Lift Conversion Instantly
Checkout is the moment of truth. It’s the part of the journey every customer reaches with intent, but intent isn’t the same as completion. The majority of carts still leak revenue in these final steps, not because the experience is broken, but because it’s quietly underperforming.
How to remove 40% of checkout frustration with one solution
At GENE, we’ve developed (pun intended) a reputation for being the Checkout & Payment Experts – whether it’s through our work with PSPs like PayPal and Adyen or integration projects with US payment giants Shift4.
The Checkout Experience Audit: 5 Fixes That Lift Conversion Instantly
Checkout is the moment of truth. It’s the part of the journey every customer reaches with intent, but intent isn’t the same as completion. The majority of carts still leak revenue in these final steps, not because the experience is broken, but because it’s quietly underperforming.
How to remove 40% of checkout frustration with one solution
At GENE, we’ve developed (pun intended) a reputation for being the Checkout & Payment Experts – whether it’s through our work with PSPs like PayPal and Adyen or integration projects with US payment giants Shift4.
5 simple ways to improve your checkout
In a recent blog post we revealed that the average cart abandonment rate stands at 70%. With the cost of acquiring new customers rising, it’s vital that your checkout journey is as seamless as possible. And here’s how…
Real-World Results
Over a decade of PayPal partnership. Trusted code, global scale.
Adobe Commerce subscriptions built to scale loyalty and growth.
Global Adobe Commerce support across 40+ sites worldwide.
Adobe Commerce checkout optimised: 19% increase in conversions.
Digital transformation driving 4x online sales in 12 months.
Shaping Magento’s evolution from Open Source to Adobe Commerce and beyond.
Over a decade of PayPal partnership. Trusted code, global scale.
Adobe Commerce subscriptions built to scale loyalty and growth.
Global Adobe Commerce support across 40+ sites worldwide.
Adobe Commerce checkout optimised: 19% increase in conversions.
Digital transformation driving 4x online sales in 12 months.
Shaping Magento’s evolution from Open Source to Adobe Commerce and beyond.
Over a decade of PayPal partnership. Trusted code, global scale.
Adobe Commerce subscriptions built to scale loyalty and growth.
Global Adobe Commerce support across 40+ sites worldwide.
Adobe Commerce checkout optimised: 19% increase in conversions.
Digital transformation driving 4x online sales in 12 months.
Shaping Magento’s evolution from Open Source to Adobe Commerce and beyond.
Over a decade of PayPal partnership. Trusted code, global scale.
Adobe Commerce subscriptions built to scale loyalty and growth.
Global Adobe Commerce support across 40+ sites worldwide.
Adobe Commerce checkout optimised: 19% increase in conversions.
Digital transformation driving 4x online sales in 12 months.
Shaping Magento’s evolution from Open Source to Adobe Commerce and beyond.
Over a decade of PayPal partnership. Trusted code, global scale.
Adobe Commerce subscriptions built to scale loyalty and growth.
Global Adobe Commerce support across 40+ sites worldwide.
Adobe Commerce checkout optimised: 19% increase in conversions.
Digital transformation driving 4x online sales in 12 months.
Shaping Magento’s evolution from Open Source to Adobe Commerce and beyond.
Over a decade of PayPal partnership. Trusted code, global scale.
Adobe Commerce subscriptions built to scale loyalty and growth.
Global Adobe Commerce support across 40+ sites worldwide.
Adobe Commerce checkout optimised: 19% increase in conversions.
Digital transformation driving 4x online sales in 12 months.
Shaping Magento’s evolution from Open Source to Adobe Commerce and beyond.
Over a decade of PayPal partnership. Trusted code, global scale.
Adobe Commerce subscriptions built to scale loyalty and growth.
Global Adobe Commerce support across 40+ sites worldwide.
Adobe Commerce checkout optimised: 19% increase in conversions.
Digital transformation driving 4x online sales in 12 months.
Shaping Magento’s evolution from Open Source to Adobe Commerce and beyond.
Over a decade of PayPal partnership. Trusted code, global scale.
Adobe Commerce subscriptions built to scale loyalty and growth.
Global Adobe Commerce support across 40+ sites worldwide.
Adobe Commerce checkout optimised: 19% increase in conversions.
Digital transformation driving 4x online sales in 12 months.
Shaping Magento’s evolution from Open Source to Adobe Commerce and beyond.
GENE Culture
Map the Mission.
Engineer the Evolution.
The culture behind our work - what we believe, how we collaborate, and why it matters.
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