Built for loyalty.
Engineered for retention.
Subscription experiences that increase repeat purchase, lifetime value and customer satisfaction.
Subscription experiences that increase repeat purchase,
lifetime value and customer satisfaction.
Subscription experiences that increase repeat purchase,
lifetime value and customer satisfaction.
Subscriptions go way beyond being just another revenue stream - they’re a commitment to your customer.
Handled well, they turn convenience into conversion and predictability into performance.
We design and build flexible subscription flows that balance operational logic with customer experience, removing friction, adding value, and creating space for scale.
Powered by our eEvo Model™, we help brands unlock recurring revenue, increase customer lifetime value, and deliver subscription experiences that feel anything but generic
Handled well, they turn convenience into conversion and predictability into performance.
We design and build flexible subscription flows that balance operational logic with customer experience, removing friction, adding value, and creating space for scale.
Powered by our eEvo Model™, we help brands unlock recurring revenue, increase customer lifetime value, and deliver subscription experiences that feel anything but generic
Why our Subscription solutions make sense:
1
Loyalty
Built-in trust with repeat purchase growth.
2
Flexibility
Pause, swap, skip, all on your customer 's terms.
3
Simplicity
Seamless flows with no clunky workarounds.
4
Stability
Robust logic, rigorously tested at scale.
5
Insight
Smart tagging, in-depth reporting and clear forecasting.
6
Futureproof
Ready for personalisation and evolution.
1
Loyalty
Built-in trust with repeat purchase growth.
2
Flexibility
Pause, swap, skip, all on your customer 's terms.
3
Simplicity
Seamless flows with no clunky workarounds.
4
Stability
Robust logic, rigorously tested at scale.
5
Insight
Smart tagging, in-depth reporting and clear forecasting.
6
Futureproof
Ready for personalisation and evolution.
What We Deliver
Subscription Logic
Flexible. Stable. Tailored to you.
From custom subscription engines to Braintree-integrated payment logic, we’ve helped brands like Vivactive, AgeUK and Tommee Tippee build out scalable recurring revenue models.
Whether it’s “subscribe and save” or curated product bundles, we build logic that fits your business.
Subscription Logic
Flexible. Stable. Tailored to you.
From custom subscription engines to Braintree-integrated payment logic, we’ve helped brands like Vivactive, AgeUK and Tommee Tippee build out scalable recurring revenue models.
Whether it’s “subscribe and save” or curated product bundles, we build logic that fits your business.
Subscription Logic
Subscription Logic
Customer Experience
UX that earns trust and keeps it.
Pause, skip, swap. Update payment, address or preferences. Cancel without jumping through hoops.
We obsess over the details that make subscription UX feel seamless, reducing churn and driving long-term loyalty.
Customer Experience
UX that earns trust and keeps it.
Pause, skip, swap. Update payment, address or preferences. Cancel without jumping through hoops.
We obsess over the details that make subscription UX feel seamless, reducing churn and driving long-term loyalty.
Customer Experience
Customer Experience
Operational Simplicity
From fulfilment to forecasting, we’ve thought it through.
We build back-end workflows and admin tools that make subscriptions manageable at scale.
Smart tagging, reporting, segmentation and retry logic - no clunky workarounds, just systems that work together.
Operational Simplicity
From fulfilment to forecasting, we’ve thought it through.
We build back-end workflows and admin tools that make subscriptions manageable at scale.
Smart tagging, reporting, segmentation and retry logic - no clunky workarounds, just systems that work together.
Operational Simplicity
Operational Simplicity
Why GENE?
More than a billing engine
We align frontend, logic and operations to build subscription experiences that support the whole business, not just the basket.
Built to retain
From frictionless flows to barrier-free cancellation, our work helps you stay front of mind and top of wallet.
Proven at scale
We’ve powered subscription success across industries, from health and wellness to pet food and parenting.
Future-ready
From social sign-in to next-gen personalisation, we build subscription functionality that’s ready to evolve.
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted by ambitious brands since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Trusted since 2013
Featured Case Studies
Pads, plans and platform performance
Discrete products. Bold ambition. Seamless commerce.
Luxury looks effortless. The tech behind it should too.
Timeless design meets real-time commerce
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Ready to turn one-time buyers into lifetime customers?
Smarter logic. Better UX. Real results.
Let’s build subscription experiences that feel effortless for your users and invaluable to your business. If you’re losing repeat purchase potential, it’s time to reimagine what subscriptions can do.
Ready to turn one-time buyers into lifetime customers?
Smarter logic. Better UX. Real results.
Let’s build subscription experiences that feel effortless for your users and invaluable to your business. If you’re losing repeat purchase potential, it’s time to reimagine what subscriptions can do.
Ready to turn one-time buyers into lifetime customers?
Smarter logic. Better UX. Real results.
Let’s build subscription experiences that feel effortless for your users and invaluable to your business. If you’re losing repeat purchase potential, it’s time to reimagine what subscriptions can do.
Ready to turn one-time buyers into lifetime customers?
Smarter logic. Better UX. Real results.
Let’s build subscription experiences that feel effortless for your users and invaluable to your business. If you’re losing repeat purchase potential, it’s time to reimagine what subscriptions can do.
About Us
© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL
© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL