Our Work

Solid foundations and smooth finishes.

Performance, payments and polish for Holcim’s UK digital estate.

Projects & Resources:

Turning pain points into progress - explore what we’ve built together.

From Brochureware to Business Driver
Transforming Bradstone.com into a fully transactional Adobe Commerce experience.
Case Study
From Brochureware to Business Driver
Transforming Bradstone.com into a fully transactional Adobe Commerce experience.
Case Study
From Brochureware to Business Driver
Transforming Bradstone.com into a fully transactional Adobe Commerce experience.
Case Study
From Brochureware to Business Driver
Transforming Bradstone.com into a fully transactional Adobe Commerce experience.
Case Study
When the Alarms Sound: What a Good Agency Does When the Worst Happens
When the internet gets noisy, you can always tell who’s done the work. In late 2025, as Session Reaper began to spread across the Magento and Adobe Commerce ecosystem, the usual chaos followed. Sansec’s alerts went out, inboxes filled, and Slack channels everywhere lit up red. For many merchants, it felt like history repeating itself - it was only a year since Cosmic Sting had made headlines. The same questions surfaced: Are we affected? What’s the risk? How fast can we fix it?
Article & Insights
When the Alarms Sound: What a Good Agency Does When the Worst Happens
When the internet gets noisy, you can always tell who’s done the work. In late 2025, as Session Reaper began to spread across the Magento and Adobe Commerce ecosystem, the usual chaos followed. Sansec’s alerts went out, inboxes filled, and Slack channels everywhere lit up red. For many merchants, it felt like history repeating itself - it was only a year since Cosmic Sting had made headlines. The same questions surfaced: Are we affected? What’s the risk? How fast can we fix it?
Article & Insights
When the Alarms Sound: What a Good Agency Does When the Worst Happens
When the internet gets noisy, you can always tell who’s done the work. In late 2025, as Session Reaper began to spread across the Magento and Adobe Commerce ecosystem, the usual chaos followed. Sansec’s alerts went out, inboxes filled, and Slack channels everywhere lit up red. For many merchants, it felt like history repeating itself - it was only a year since Cosmic Sting had made headlines. The same questions surfaced: Are we affected? What’s the risk? How fast can we fix it?
Article & Insights

"GENE got under the skin of both our platform and our processes. The result? A smoother experience for customers and more agility for our teams."

"GENE got under the skin of both our platform and our processes. The result? A smoother experience for customers and more agility for our teams."

"GENE got under the skin of both our platform and our processes. The result? A smoother experience for customers and more agility for our teams."

Pouring the foundations for scalable growth

Holcim is one of the world’s leading construction suppliers, but in the UK, it’s through brands like Bradstone and Concrete2You that their digital experience comes to life. From consumer landscaping to postcode-specific concrete delivery, this is complex commerce disguised as simplicity. And it wasn’t always working.

We helped Holcim rethink their Adobe Commerce stack from the ground up- stabilising performance, improving mobile UX, and enabling their internal teams to run faster and smarter. Whether it’s a local concrete pour or a national garden range campaign, the platform now delivers.

Sector

B2B

B2C

Building & Construction

Platform

Adobe Commerce (multi-site, multi-brand)

The Highlights

  • Stabilised infrastructure for two distinct but connected brands

  • Took Bradstone.com from a brochure site to a transaction-ready eCommerce platform

  • Upgraded payment capabilities with Braintree by PayPal, improving both checkout user experience and scalability

  • Enhanced m² pricing logic, helping buyers browse and quote accurately by area.

  • Enabled marketing automation with DotDigital

  • Support model built around flexibility, performance, and uptime

The Impact

Bradstone and Concrete2You might serve different audiences, but they share one thing: a commitment to delivering construction-grade reliability in their online experiences.

By resolving platform pain points and introducing scalable architecture, we’ve helped Holcim deliver on that promise, giving them a foundation for growth across trade, consumer, and everything in between.

This is commerce with concrete results.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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