Our Work

Solid foundations and smooth finishes.

Performance, payments and polish for Holcim’s UK digital estate.

Pouring the foundations for scalable growth

Holcim is one of the world’s leading construction suppliers, but in the UK, it’s through brands like Bradstone and Concrete2You that their digital experience comes to life. From consumer landscaping to postcode-specific concrete delivery, this is complex commerce disguised as simplicity. And it wasn’t always working.

We helped Holcim rethink their Adobe Commerce stack from the ground up- stabilising performance, improving mobile UX, and enabling their internal teams to run faster and smarter. Whether it’s a local concrete pour or a national garden range campaign, the platform now delivers.

Sector

B2B

B2C

Building & Construction

Platform

Adobe Commerce (multi-site, multi-brand)

Client Testimonial

"GENE got under the skin of both our platform and our processes. The result? A smoother experience for customers and more agility for our teams."

The Highlights

  • Stabilised infrastructure for two distinct but connected brands

  • Took Bradstone.com from a brochure site to a transaction-ready eCommerce platform

  • Upgraded payment capabilities with Braintree by PayPal, improving both checkout user experience and scalability

  • Enhanced m² pricing logic, helping buyers browse and quote accurately by area.

  • Enabled marketing automation with DotDigital

  • Support model built around flexibility, performance, and uptime

The Highlights

  • Stabilised infrastructure for two distinct but connected brands

  • Took Bradstone.com from a brochure site to a transaction-ready eCommerce platform

  • Upgraded payment capabilities with Braintree by PayPal, improving both checkout user experience and scalability

  • Enhanced m² pricing logic, helping buyers browse and quote accurately by area.

  • Enabled marketing automation with DotDigital

  • Support model built around flexibility, performance, and uptime

The Highlights

The Highlights

The Ongoing Impact

Bradstone and Concrete2You might serve different audiences, but they share one thing: a commitment to delivering construction-grade reliability in their online experiences.

By resolving platform pain points and introducing scalable architecture, we’ve helped Holcim deliver on that promise, giving them a foundation for growth across trade, consumer, and everything in between.

This is commerce with concrete results.

The Ongoing Impact

Bradstone and Concrete2You might serve different audiences, but they share one thing: a commitment to delivering construction-grade reliability in their online experiences.

By resolving platform pain points and introducing scalable architecture, we’ve helped Holcim deliver on that promise, giving them a foundation for growth across trade, consumer, and everything in between.

This is commerce with concrete results.

The Ongoing Impact

The Ongoing Impact

Explore the Projects

Performance you can build on - explore what we’ve built together.
GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢

Let's talk!

Your commerce shouldn’t crack under pressure. Book a call to explore how we support infrastructure-heavy brands like Holcim.

Let's talk!

Your commerce shouldn’t crack under pressure. Book a call to explore how we support infrastructure-heavy brands like Holcim.

Let's talk!

Your commerce shouldn’t crack under pressure. Book a call to explore how we support infrastructure-heavy brands like Holcim.

Let's talk!

Your commerce shouldn’t crack under pressure. Book a call to explore how we support infrastructure-heavy brands like Holcim.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL