From Brochureware to Business Driver

Transforming Bradstone.com into a fully transactional Adobe Commerce experience.

From Brochureware to Business Driver

Transforming Bradstone.com into a fully transactional Adobe Commerce experience.
Project Type

Replatforming

Services

Build, Run, Grow

Sector

Building & Construction

B2B

Platform

Adobe Commerce

Tech Stack

Adobe Commerce, Fastly CDN, New Relic, Custom Integrations

From Brochureware to Business Driver

The Challenge

Holcim’s UK portfolio, including Bradstone and Concrete2You, serves both trade professionals and consumers, managing everything from made-to-order concrete to national landscaping ranges. But while the products and brands were market-leading, their digital presence wasn’t. Bradstone.com operated as a static brochure site - informative, but not transactional - leaving valuable revenue potential untapped. Holcim needed to evolve from showcase to store, creating a fully functional Adobe Commerce experience that could drive sales, simplify operations, and scale with demand.

Our Approach

We transitioned Holcim from a time-and-materials model to Unlimited Support, introducing a proactive approach where optimisation, patching, and performance tuning happen continuously. At the same time, we evolved Bradstone.com from a static brochure site into a fully transactional Adobe Commerce store, complete with integrated pricing, stock management, and fulfilment systems. Our EcomOps team rearchitected the platform for long-term performance and agility, implementing: - Streamlined deployment pipelines and near-zero-downtime releases - Ongoing monitoring and performance analytics through New Relic - CDN acceleration and caching via Fastly for faster load times and resilience - Collaborative workflows empowering Holcim’s internal teams to manage and iterate at speed

The Results

- Bradstone.com transformed into a scalable, revenue-generating channel - Performance and uptime improved across all Holcim UK brands - Incident volume reduced through proactive Unlimited Support - A stable, scalable foundation established for future digital transformation

"GENE got under the skin of both our platform and our processes. The result? A smoother experience for customers and more agility for our teams."

"GENE got under the skin of both our platform and our processes. The result? A smoother experience for customers and more agility for our teams."

"GENE got under the skin of both our platform and our processes. The result? A smoother experience for customers and more agility for our teams."

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

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B2B eCommerce without the roadblocks
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