Apetito Case Study | Adobe Commerce Specialists

Engineering experiences worthy of the world's finest watches.

Watchfinder has earned a reputation as one of the world's leading destinations for buying, selling and exchanging luxury timepieces. With decades of expertise and a commitment to exceptional service, the brand has become trusted by collectors and enthusiasts around the globe.

We're proud to be partnering with Watchfinder to support, evolve and enhance the digital experiences behind one of luxury retail's most recognised names.

Retail & DTC

Adobe Commerce

Continuous Evolution

The Partnership

Starting with a shared commitment to excellence.

Like the watches Watchfinder curate, great digital experiences are built with care, precision and attention to detail.

Together with the Watchfinder team, we're laying the foundations for the next chapter of their digital evolution. Combining operational excellence with strategic thinking, our focus is on ensuring the platform continues to deliver the reliability, confidence and seamless experiences customers expect from a luxury brand.

Apetito appointed GENE following a competitive RFP, needing more than just support. They needed a partner to take control of a struggling platform.

Outdated infrastructure, technical debt and poor delivery standards from the previous agency were holding the business back. We stabilised the platform, improved core processes and created a solid foundation for growth, before moving into a roadmap that focused on experience, performance and scale.

Our Partnership Goals

Enterprise Adobe Commerce expertise

Continuous platform evolution

Performance and reliability optimisation

Dedicated support and technical leadership

Omnichannel experience development

Product and customer journey innovation

Long-term strategic partnership

The Focus Areas

Crafting the future, one experience at a time.

As our partnership develops, our work will span three complementary areas, ensuring Watchfinder's digital ecosystem remains as refined as the products it showcases.

Apetito appointed GENE following a competitive RFP, needing more than just support. They needed a partner to take control of a struggling platform.

Platform Management

Protecting the foundations behind a world-class brand.

Maintaining the stability, security and operational excellence required to support a global luxury retailer.

Work differently

eCommerce Evolution

Refining experiences with the same precision as the products themselves.

Continuously improving customer journeys, enhancing experiences and delivering meaningful innovation.

Unlock progress

Transformation

Exploring what the future of luxury eCommerce looks like.

Exploring new opportunities and strategic initiatives that will shape the future of luxury commerce.

Build what's next

Watch This Space

This story is only just beginning. The finest collections are assembled over time.

As our partnership with Watchfinder continues to evolve, we'll be sharing the challenges we've solved, the experiences we've created and the impact we've delivered together.

See more of our case studies

Watch This Space

This story is only just beginning. The finest collections are assembled over time.

As our partnership with Watchfinder continues to evolve, we'll be sharing the challenges we've solved, the experiences we've created and the impact we've delivered together.