The GENEius Hub

Ideas that move eCommerce forward.

From global giants to fast-growth disruptors, we’ve helped hundreds level up their eCommerce game.

Welcome to the GENEius Hub: your go-to for sharp insights, practical wins, and what’s coming next.
No fluff. Just smart thinking to help you make better decisions, faster.

Learn. Launch. Lead. Let’s go.

Braintree Insights: Smarter Payment Data

More Than Their Job Title: The Women of GENE Commerce

Braintree SDK SSL Certificate Update

Adobe Commerce Patch Roundup: What’s New and Important

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Real Insights. Real Priorities.

Map the Mission.
Engineer the Evolution.

We surveyed and interviewed eCommerce decision-makers across retail, B2B, and DTC. The result? A brutally honest snapshot of what’s working, what’s not, and what’s coming next.

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Let's talk Checkout & Payments

Welcome to the GENEius Hub: your go-to for sharp insights, practical wins, and what’s coming next. No fluff. Just smart thinking to help you make better decisions, faster.

5 simple ways to improve your checkout

In a recent blog post we revealed that the average cart abandonment rate stands at 70%. With the cost of acquiring new customers rising, it’s vital that your checkout journey is as seamless as possible. And here’s how…

Cart abandonment: Explained

5 simple ways to improve your checkout

Cart abandonment: Explained

Braintree Unleashed: Exploring the 2.4.7 Adobe Commerce Release for Braintree Merchants!

Have you heard the buzz about the latest Braintree release for Magento? Well, hold onto your hats because 2.4.7 Adobe Commerce is here with a boatload of goodies packed into it, including new features and functionality as part of the built in Braintree extension!

Discover Checkout & Payments

The agency model is broken: Why buying blocks of hours doesn’t work

Fix the critical Adobe/Magento security vulnerability with our latest module

How to remove 40% of checkout frustration with one solution

5 simple ways to improve your checkout

Cart abandonment: Explained

Pain-free Upgrades Explained: How our approach removes the hassle and expense from Adobe Commerce version upgrades

How to increase conversion with an effective Product Detail Page (PDP)

Beyond Business: Prioritising People at GENE with Sophie Alway

Braintree Unleashed: Exploring the 2.4.7 Adobe Commerce Release for Braintree Merchants!

Sneak Peek: What’s Coming in the 2.4.7 Adobe Commerce Release for Braintree Merchants! An Interview with Maxine Tremain

Customer success story: Leveraging the logged in experience to drive loyalty & improve CX

Desktop or Mobile: Optimising Checkout Experiences on Magento

The agency model is broken: Why buying blocks of hours doesn’t work

Fix the critical Adobe/Magento security vulnerability with our latest module

How to remove 40% of checkout frustration with one solution

5 simple ways to improve your checkout

GENE Culture

Map the Mission.
Engineer the Evolution.

Welcome to the GENEius Hub: your go-to for sharp insights, practical wins, and what’s coming next. No fluff. Just smart thinking to help you make better decisions, faster.