Our Work
Resetting the engine behind the growth.
When frontend architecture becomes a constraint, performance suffers.
From stalled delivery to scalable momentum
Electrical Counter came to GENE at a critical point.
A prolonged frontend programme had concluded, but instead of enabling progress, it left the business with embedded technical debt, constrained functionality and a roadmap that had quietly stalled into backlog management.
The platform itself wasn’t the issue. The frontend theme was.
The brief wasn’t to “refresh” the site. It was to reset the foundation - properly.
Sector
Building & Construction
B2C
B2B
Platform
Adobe Commerce, Hyvä Commerce
Electrical Counter adopted the Hyvä Commerce Suite as the basis for a structural reset, combining:
A performance-first frontend theme
A mobile-first redesign across core journeys
A performant and optimised Hyvä checkout experience
Hyvä CMS putting the content team in control
Targeted remediation of accumulated frontend technical debt
Full architectural realignment, delivered in just four months.
Mobile revenue increased by 68.5% year-on-year, reflecting the impact of the mobile-first execution alongside:
+6.5% revenue
+17.7% revenue per session
+66% average engagement time
~65% uplift in conversion efficiency
The most important outcome was restored momentum.
The backlog became a roadmap again.
The frontend became an enabler again.
Optimisation can now compound rather than compete with structural friction.
Resources
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