From Pennies to Purpose

At GENE, we’ve always believed that eCommerce works best when it reflects what a business stands for. Technology matters - speed, stability, scalability - but the real value appears when the experience enables people to act on their instincts, their intentions, and, sometimes, their generosity.

This case study with GENE, Pennies and Vivactive explores how something as small as a penny can show us where eCommerce is heading, and why the moments that matter aren’t always the ones we expect.