Why B2T is the Missing Link in eCommerce
Business to Trade (B2T) isn’t a marketing gimmick. It’s a recognition of a huge customer base that sits at the heart of the UK economy, and whose digital expectations are rising fast.
Built for merchant success.
Earn more loyal trade customers.
Unlock higher repeat order frequency.
Build stronger competitive moats.
Future-proof their digital channels for a new generation of buyers.
A new category for a neglected buyer
For years, eCommerce has been defined in binary terms: B2C (serving the consumer) or B2B (serving corporate buyers). Yet in the middle sits a huge category that has never quite fitted either box - the trade buyer.
Builders
Electricians
Plumbers
Decorators
Contractors
Small workshops
Independent retailers
Proven results for trade merchants
Don’t just take our word for it. See how we’ve helped leading merchants transform their digital buying experiences and drive business transformation.
Why trade buyers are different
The instinct is to treat trade as a subsection of B2B. After all, these buyers are businesses purchasing goods and materials. But trade buyers are a hybrid, and their expectations combine the best of both eCommerce worlds:
B2C
They want immediacy: mobile-first journeys, one-click reordering, live stock visibility, rapid fulfilment, and simple returns.
B2B
They rely on structure: trade accounts, VAT invoicing, pricing tiers, volume discounts, delivery scheduling, and credit facilities.
Why leading merchants choose us
When your business demands digital excellence, you need a partner with the expertise and commitment to deliver exceptional results.
24/7 Support
Proven Track Record
ISO 27001
Deep industry expertise
Adobe Silver Solution Partner
