Smarter Product Personalisation

Creating a mobile-friendly design tool to help customers personalise products with ease and convert with confidence.

Smarter Product Personalisation

Creating a mobile-friendly design tool to help customers personalise products with ease and convert with confidence.

Project Type

Custom Product Tool

Services

Build, Grow

Sector

Retail & Gifting

B2C

Platform

Adobe Commerce

Tech Stack

Custom design tool

Clients

Smarter Product Personalisation

The Challenge

Customers wanted to personalise items like balloons and banners, but the existing toolset was clunky and desktop-only. This led to drop-off and operational inefficiency.

Our Approach

We developed a responsive, user-friendly product personalisation tool that allowed customers to create, preview and edit designs directly on product pages, fully integrated into the shopping and checkout experience.

The Results

- Increase in conversion for personalised products - Uplift in mobile engagement - Reduction in design-related queries to support

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

Learn More

Learn More

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.