Smarter Product Personalisation

Creating a mobile-friendly design tool to help customers personalise products with ease and convert with confidence.

Our Work

Project Type

Custom Product Tool

Services

Build, Grow

Sector

Retail & Gifting

B2C

Platform

Adobe Commerce

Tech Stack

Custom design tool

The Challenge

Customers wanted to personalise items like balloons and banners, but the existing toolset was clunky and desktop-only. This led to drop-off and operational inefficiency.

Our Approach

We developed a responsive, user-friendly product personalisation tool that allowed customers to create, preview and edit designs directly on product pages, fully integrated into the shopping and checkout experience.

The Results

- Increase in conversion for personalised products - Uplift in mobile engagement - Reduction in design-related queries to support

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL