Replatforming for Peak Performance

Migrating Party Delights to Adobe Commerce with a mobile-first, multi-site architecture built to handle seasonal peaks, global expansion, and seamless checkout.

Replatforming for Peak Performance

Migrating Party Delights to Adobe Commerce with a mobile-first, multi-site architecture built to handle seasonal peaks, global expansion, and seamless checkout.
Project Type

Replatforming

Services

Build, Run

Sector

Retail & Gifting

B2C

Platform

Adobe Commerce

Tech Stack

Avalara, Algolia

Replatforming for Peak Performance

The Challenge

Party Delights was operating on a legacy Magento build that couldn’t support high-volume seasonal traffic, global site management, or checkout improvements. Performance issues and inflexible infrastructure were holding the business back.

Our Approach

We replatformed to Adobe Commerce, implementing a multi-site architecture, modular frontend and integrated global tax, search, and checkout services. This gave the team a scalable foundation across regions and seasons.

The Results

- Four international sites live in four months - Platform ready for peak trading - Reduced manual intervention across site management - Checkout stability under peak load confirmed

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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