Optimising for Seasonal Traffic Spikes

Preparing Party Delights for high-volume trading with infrastructure tuning, edge caching, and round-the-clock performance monitoring.

Optimising for Seasonal Traffic Spikes

Preparing Party Delights for high-volume trading with infrastructure tuning, edge caching, and round-the-clock performance monitoring.

Project Type

Performance Tuning

Services

Run

Sector

Retail & Gifting

B2C

Platform

Adobe Commerce

Tech Stack

Infrastructure optimisation, Edge caching, Monitoring

Clients

Optimising for Seasonal Traffic Spikes

The Challenge

Halloween and seasonal peaks put significant strain on the previous platform, causing instability and lost revenue opportunities.

Our Approach

We optimised infrastructure, introduced edge caching strategies, and implemented a proactive monitoring setup to ensure readiness and response under load.

The Results

- 90,000+ successful transactions during Halloween - Zero downtime during peak traffic - 4% YoY revenue increase during key sales period

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

Learn More

Learn More

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