Mobile-First Checkout Experience

Redesigning the checkout flow to prioritise mobile users, reduce friction, and boost conversion with wallet integrations and a streamlined UX.

Mobile-First Checkout Experience

Redesigning the checkout flow to prioritise mobile users, reduce friction, and boost conversion with wallet integrations and a streamlined UX.

Project Type

Checkout Optimisation

Services

Build, Grow

Sector

Retail & Gifting

B2C

Platform

Adobe Commerce

Tech Stack

PayPal, Apple Pay

Clients

Mobile-First Checkout Experience

The Challenge

Over 80% of traffic came from mobile, but the previous checkout flow wasn’t designed for mobile UX. Abandonment was high, and wallet support was limited.

Our Approach

We rebuilt the checkout as a one-page, mobile-first experience and integrated multiple payment methods including Apple Pay and Fastlane for PayPal. The new flow was designed for speed, clarity and higher conversion, particularly on handheld devices.

The Results

- 16% YoY increase in mobile conversion - Higher completion rate across all device types - Faster checkout journey with reduced taps

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

Learn More

Learn More

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