Mobile-First Checkout Experience
Redesigning the checkout flow to prioritise mobile users, reduce friction, and boost conversion with wallet integrations and a streamlined UX.
Our Work
Project Type
Checkout Optimisation
Services
Build, Grow
Sector
Retail & Gifting
B2C
Platform
Adobe Commerce
Tech Stack
PayPal, Apple Pay
The Challenge
Over 80% of traffic came from mobile, but the previous checkout flow wasn’t designed for mobile UX. Abandonment was high, and wallet support was limited.
Our Approach
We rebuilt the checkout as a one-page, mobile-first experience and integrated multiple payment methods including Apple Pay and Fastlane for PayPal. The new flow was designed for speed, clarity and higher conversion, particularly on handheld devices.
The Results
- 16% YoY increase in mobile conversion - Higher completion rate across all device types - Faster checkout journey with reduced taps
